Chapter 761: The future of group-building
The success of Tuan Tuan in overseas markets spread back to China, and it became popular due to a Korean variety show, which attracted more cooperative brands to join their overseas strategic cooperation plans.
History seems to be so interesting, and it always has a sense of repetition.
At that time, Linchuan's brands were deeply integrated with group sales, and in the end every local brand became a national brand.
Nowadays, national brands are deeply tied to group booking, hoping to catch the fast boat that they missed once.
And a piece of news that came out later made this strategic cooperation even more valuable.
The international version plan of Douyin has officially begun preparations and is expected to be launched on the international app market in the middle of the year.
According to the 2017 development report of Tuyin circulated on the Internet, the priority of Douyin’s international version is second only to overseas strategic cooperation plans.
“When we went overseas as a group, Douyin didn’t exist yet.”
“Yes, Douyin hadn’t appeared at that time.”
“What if Douyin goes along with it?”
“The overseas market for group shopping will expand rapidly due to the huge traffic.”
Companies such as Alibaba, Tencent and Baidu, when they learned that the international version of Douyin would be launched in the middle of the year, they suddenly understood what the next path Jiang Qin was about to open was.
Let’s lay the groundwork first, send group-building and domestic brands overseas, then use Douyin to build a world-class traffic pool, and finally open up.
ˆDomestic companies actually face great resistance when trying to expand into the international market.
The first obstacle is that the market environment is different, and the second is that many domestic Internet companies imitate their foreign big brothers.
This also means that the international market is full of crises, and the opponents are all ordinary.
This has led to the fact that although Alibaba, Tencent and Baidu are all high-profile about their achievements in the international market, strictly speaking, they are still struggling in the Asian circle.
Compared to European and American companies that can rapidly expand globally just one or two years after being launched, the gap is quite obvious here.
When Pintuan first went overseas, someone predicted that although Pintuan was strong, it would still be difficult to break into Asia.
But there was no Douyin at that time.
But with the emergence of Douyin, some things seem to be different.
If Jiang Qin released Douyin, it would be able to achieve as rapid a growth rate as in China, and then let it participate in overseas business stranglehold, and the group might really be able to go far that others can't go.
Because although the environments at home and abroad are different, they have one thing in common in business, that is, marketing is king.
In capital countries, you can attract tens of millions of venture capital investments just by telling a story about black technology. So for consumers, if you do a good job in publicity, you can make no money.
And Douyin is simply an innate marketing body.
From traffic to monetization tools, the group with a large and sound system has the temperament to sweep everything.
“If Douyin, as a pioneer, first eats up the traffic in overseas markets, and then the group-building industry will go overseas with it, the scene will probably be very shocking.”
So it didn’t take long for Travis, who was far away in the United States, to receive the news.
At this moment, he seemed to have returned to the day when he had no choice but to withdraw from the Chinese market.
A black car came to see him off that day. After the car window was rolled down, someone said goodbye to him.
He said there was no need to say goodbye, but the other party told him that if you don’t come back, I will go over.
What he didn’t know was that in Times Square not far away, an app promotion video with exciting singing and dancing covered all the LED screens.
“Jiang Qin, you are really capable of doing things.”
“Yes, he runs wherever he has money. It feels like a dog holding a map of the world in its mouth..."
“Are you the ancient Greek **** of parables?”
In a villa in Shanghai, two old men were walking on the lakeshore, reading newspapers and making hissing sounds.
Zhang Baiqing retired this year, and Lao Yantou was getting old. He finally resigned from his position as the person in charge of college student entrepreneurship in the first half of this year, and the two officially started a pension model.
Then I play chess every day, take a walk, and read the news.
In fact, in the year when Jiang Qin’s Zhihu campus was successful, that is, 2009, they knew that Jiang Qin would become a great success.
But when I looked at the newspaper, I couldn’t help but feel that this device was too big.
They thought that the nationwide popularity of Zhihu would be Jiang Qin’s highest point, and later group-building became popular nationwide.
Then came supply chain, online payment, Didi Taxi, and finally Douyin and e-commerce. As a result, now, he has gone abroad again.
Who would have thought that the stupid boy who was barking for a tuition refund could reach this point.
“This, what is the apple store?”
“The App Store for Apple phones.”
“The number of downloads has reached the top five...”
Old man Yan, wearing reading glasses, muttered silently, and then walked forward slowly.
The villa Jiang Qin gave them was not far from his own villa. It was within walking distance.
At this time, two people passed by Jiang Qin's house. Through the fence gate, they saw Jiang Qin and his daughter squatting in the yard and soaking in the mud.
Two ghosts, one big and one small, one poured water and the other mixed it up, leaving mud spots all over their bodies.
“Look at daddy making a plane for you. Do you like planes?”
Jiang Ainan nodded condescendingly and said that she likes airplanes.
So Jiang Qin immediately started to squeeze it, confidently pinching it for a long time, and then pursed his lips: "It's a bit like a house, why not make a house."
Jiang Ainan was dumbfounded for a while: "?"
Under the bright sunshine, the branches of the willow trees kept swaying in the air, and the cicadas kept chirping, calling for summer.
The father and daughter had a great time playing, and finally made a large, super square square.