Chapter 575

Name：Dad: I Was In College and Was Blocked By the Goddess of the School Flower Author：Youkai night
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Li Yuanfa is responsible for the pre publicity preheating, including contacting Shuyi's team, announcing the endorsement on the official account in advance, the interaction on Huibo and the revision of the publicity map of Taobao store.

Su Shihan is responsible for advertising design and advertising.

After reading a lot of data, she found that the price of advertising on TV is not cheap, and from the data of the past two years, the effect of advertising on TV is very general, even far less than the income on the Internet.

After all, there are too few people who really watch TV in front of the TV. Most people watch the TV series they want to watch directly on the mobile app.

Su Shihan thinks that the effect of this shampoo advertisement on the video app should be better, but the advertisement on the video app also has a disadvantage, that is, as long as the members who buy the video app can directly skip the advertisement. Many people will spend more than ten yuan to buy members every month. No one wants to delay more than a minute to see the advertisement.

If no one sees the advertisement, it will have no effect.

However, when examining various data, Su Shihan found a new way to put advertisements, which has only sprung up in the past two years. It is precisely because many people buy members to skip advertisements that they have integrated advertisements into the plot and appeared in the way of plot connection in the process of TV drama broadcasting.

This kind of advertisement is usually shot by the protagonist or supporting actor in a TV series. It takes dozens of seconds during the broadcast of the TV series. Most people are too lazy to skip it directly and usually wait for a while.

Su Shihan thinks that from the current data, the revenue brought by this kind of advertising should be the best, and at present, they have a very suitable TV series that can put advertisements, that is "home owner".

The spokesperson of their shampoo is Shuyi. Shuyi just took part in "home owner". Now "home owner" has a good broadcasting momentum.

Su Shihan planned these and waited for Qin Lang to go home.

Qin Lang and Qin's father have been busy in the factory these days. Qin's father has to follow Qin Lang to learn how to configure shampoo and hair lotion, so they come back late every day.

Today, when Qin Lang entered the room with light hands and feet, he found that Su Shihan had not slept yet. He walked over and kissed the babies on the crib, then sat by the bed holding his wife's hand and asked in a low voice, "why haven't you slept yet?"

Su Shihan said, "I have something to discuss with you."

She told Qin Lang what she thought about the advertisement, and Qin Lang thought it was feasible.

"This kind of advertising is relatively novel, and the investment time is relatively short. This time, you can do it in the TV series" home owner "to see the effect, and then decide whether to continue after that."

"Then I'll contact the director of" home owner "tomorrow. Last time, the director left me a business card. His intention was to let us cultivate Xuanxuan."

——

The next morning, Qin Lang contacted the director of "home owner". After knowing his intention, the other party said that he would discuss this matter with the drama side, because there are already advertisers, so the delivery can only be divided into parts.

Shuyi heard about it and took the initiative to contact Qin Lang.

"Mr. Qin, I want to discuss something with you about this advertising and shooting."

"I used to be the spokesman of shampoo. I want to give a little suggestion. I hope you can agree to let Xuanxuan play this shampoo advertisement with me."

"Because Xuanxuan and I have rival parts in the play, and this advertisement is also put in this TV play. If Xuanxuan and I still play, I believe the effect of the advertisement will be better."

Shu Yi wants to shoot a shampoo advertisement with Xuan Xuan. Qin Lang knows that this is because when the first episode of home owner was broadcast, many people liked Shu Yi because of the interaction between Shu Yi and Xuan Xuan, so she gained a lot of fans.

If we can shoot advertisements with Xuanxuan this time, I believe it can increase the impact this time.

This is also a good thing for Qin Lang and them. Xuanxuan only appeared on TV for dozens of seconds, but received a lot of praise. Shooting advertisements with Shuyi this time will certainly attract more viewers.

So Qin Lang agreed. Shuyi was very happy and said, "Mr. Qin, great. I'll help you with the things over there. It's my endorsement advertisement. I'm sure they will accept it."

Shuyi hung up the phone and called again soon. She told Qin Lang that the drama party had agreed to put their advertisements, so that Qin Lang could prepare contracts and advertisements now.

Shuyi also suggested: "Mr. Qin, I suggest you buy the advertising right in the middle of episode 8-20," home owner " Although I don't shoot the whole process, I've seen the script. The key plot and climax plot are concentrated between 8 and 20 episodes. These episodes must be the most attractive to the audience. If you have certain restrictions on your budget, I suggest only selecting the wonderful episodes for advertising. "

"I just asked the drama side about the approximate price of the advertisement. The advertisement on the advertiser's side is 300000 for one advertisement and twice for one assembly, so the advertising cost between episodes is 600000. There are 42 episodes of" home owner ". If all the advertisements are put in, the price is a little high."

Shuyi knows that Qin's shampoo is a new brand just established last year, and several positioning of shampoo are not high. Qin Lang certainly doesn't want to invest too much publicity cost at the beginning.

Qin Lang listened to Shuyi's suggestion and signed an advertising contract with the drama party. The home owner plays two episodes every night, but only Tuesday and Wednesday a week, so now it has just played four episodes. Today and tomorrow it will be broadcast to episode 8. Qin Lang signed an advertising contract from Episode 9 to Episode 20.

Because their advertisement hasn't been shot yet, if it goes on directly this week, it's too late. We can only strive to put the advertisement before the plot next week.

From Episode 9 to Episode 20, there are 24 advertisements, and the price is 7.2 million.

When they beat out the money, Qin's father and mother were a little flustered, but Qin Lang and Su Shihan were full of confidence.

Su Shihan's advertisement has been designed. With the addition of Xuanxuan, Su Shihan has temporarily modified some contents, but it can be filmed in these two days.

Li Yuanfa received Qin Lang's notice and knew that the advertising contract and endorsement contract had been signed, so he sent the official publicity endorsement map to the official account and the home page of the online store.

Shuyi team and herself forwarded Huibo for the first time.

Just after this message was sent out, it rushed directly into the top 10 of hot search in half an hour. The official account of Qin's shampoo has increased by more than 30000 fans in just half an hour.