Chapter 1169

After Feng Yuqiao drinks up a can of force with his legs, Zong Qingxian comes back with a look of chatting on his face. When he called, he forgot that his daughter lived with his wife.

"Mr. Feng, that's it. I'll arrange people to start renovating the guest houses. Then use the cash to buy the guest house with the subsidiary companies. You can help to say hello to Bingcheng machinery manufacturing group. "

"Well, I haven't finished yet." Feng Yu grabbed Zong Qingxian who wanted to leave. "How many guest houses do we have now?"

"Bingcheng, Shencheng, Jingcheng, Jinmen, Xianyang, modu, Jinling, Hangcheng, Chuanfu, Xiamen, Pengcheng, Yangcheng, Hefei, Ningbo There are twenty-four, isn't it small? "

Feng Yu shook his head: "this chain hotel is just a little bigger. First of all, there must be provincial capitals, and then there must be some larger cities. There should be more than one big city like the capital and the devil. Looking back at Yuelai Inn, we also need to advertise, so as to promote our fast hotel industry standard. "

"Can you open so many at once? That new hotel, we have to find a place to build now? Or do you want to buy other ready-made hotels? "

"Acquisition of off the shelf modifications. It's faster, and I bring my own repeat customers. Remember to pick the hot spots, so there won't be too high vacancy rate. " Feng Yu warned.

"It's easy to do. It's next to our Taihua hypermarket. Generally, there are such hotels nearby. We'll buy it and transform it into a fast hotel. It won't be too much trouble. Just in this way, our investment will increase a lot. "

"Don't worry, this investment is sure to earn back. Now we need to make the price cheaper. What was the standard room price of our hotel before? "

"Between sixty and one hundred and two, are prices different in different cities?"

So cheap? Feng Yu remembers that before he was born again, he once stayed in the hour room of the Express Hotel with his wife, which cost 80 yuan. But it's normal to think about the current price.

At present, the small hotels in general cities have hot water and TV only between 20 and 50 a night. However, the TV is not very clear. The hot water is available in limited time, sometimes cold and sometimes hot. The rooms are also very small, even without windows.

The prices of the larger hostels show a gap. There are dozens of them, hundreds of them and even hundreds of them, with different conditions.

In larger star hotels, it's from hundreds to thousands of yuan. Those star rated hotels take the high-end line, and the price is expensive.

"What price do you think is more suitable according to the standard I just mentioned? Is it OK to raise the price? "

"Price increase? Don't you mean this Express Hotel is cheap? " Zong Qingxian has some doubts. He never heard them wrong.

"But our service and accommodation are better. Some star hotel rooms are not much better than our luxurious business rooms. If other hotels want to have the same conditions as us, their management cost will be higher than us, so that our profits can be guaranteed higher. The premise is that their prices are the same as ours. "

"In this way, you can make a survey to see what the prices of other ordinary hotels and guesthouses are, and compare the prices of three-star hotels. Well, ask the salesperson who is always on a business trip to fill in the form. What's the price they can accept. As for the price, I think it's OK to see a 50% increase. "

"What? So much in a flash? "

"A lot? 60 yuan is 90 yuan, and the services we provide are different. We just want to open up the level with other small hotels, but we can't invest so much, and the same price with small hotels, right? Although we won't lose in the price war, we're in the last ditch. "

"The price is too high, they don't have to come to live, do they? Some of the regular guests may choose to leave. "

"Laozong, I just took Taihua supermarket as an example. Why didn't you react? Taihua supermarket has a way to attract customers, which is called membership card! " Feng Yu suggested.

"You mean this hotel can also get a membership card?"

"Why not?" Feng Yu asked, "the advantage of members is that they can book in advance and stay first. And the room rate can be discounted. According to different levels of members, different discounts can be given. "

"Discount on room rate?"

"There will be a discount, of course. In the peak season, it doesn't matter if the house price is higher. There are many people anyway. But in the off-season, we have to give some promotion prices, especially for members. The promotion intensity can be increased appropriately to make them feel that they have taken advantage of the price. In this way, when they stay in the hotel, their first thought is that we Yuelai inn. And their friends will be brought by them. Although not everyone will handle the membership card, but this kind of familiar way of soliciting guests also has a lot of promotion to the sales of the hotel. "

"How much discount is appropriate?" Zong Qingxian asked in detail.

"According to the different levels of membership, you can give a discount of 25%, 22%, 80%, 85%, or even 20%, and you can even offer a discount of 20%. In this way, our house price has only increased by 20% and 30%. Compared with our better accommodation conditions, we believe that more people will choose to stay. No matter which level of membership card, breakfast coupon can be given. One room is limited to two people, that is, breakfast is given. ""By the way, it's not only steamed buns and rice porridge for breakfast, but also more choices for guests. All like buffet, let the guests take it by themselves, let them feel that this breakfast is very affordable. If ordinary customers want to buy breakfast tickets, they need at least ten yuan! "

"Ten yuan for a breakfast? Isn't that too expensive? "

"Membership. Breakfast is free and room rates are discounted." Feng Yu said with a squint.

Zong Qingxian couldn't help laughing: "for breakfast, you can also think of ways to promote membership card. What's the charge for this membership card? "

"A discount loss equivalent to three room rates is fine. Then you can launch an activity, how many nights a year to live, you can upgrade your membership card. Membership card is not only a room rate discount, but also a discount for other consumption in the hotel, such as cigarettes and water. What else do you have in mind? " Feng Yu was too lazy to think again.

In fact, Feng Yu only wanted to come out so much, and he didn't know much about it.

Zong Qingxian's heart was sighing that Mr. Feng's business is really clean. I put forward an idea temporarily. He even said so many good ideas casually. It's a genius.

…… (to be continued. )