Chapter 1302

In the second quarter of the regular meeting of Taihua holding group, Feng Yu was rarely in Mordor, so he took part in it by the way. This time, Feng Yu also had some words, and wanted to talk with representatives of various subsidiaries.

After learning that Feng Yu also participated in the meeting, Liu Chuanzhi, Li Mingde and others also came to attend. Before, they often asked the general manager and President of the company to come to the meeting.

“…… Let me talk about this. Let's welcome Feng Yu, chairman of Taihua holding group, to give a speech. "

Zong Qingxian finished, and the applause was thunderous. These people admire Feng Yu very much. They think that Feng Yu is what they are today. And every time they talk to Feng Yu, they get a lot.

"I usually don't show up in the company. The company's business relies on Zong Qingxian and other executives of the company and the subsidiaries. In fact, I'm not as good as you in the company's operation and management."

They all thought that Feng Yu was joking. But Feng Yu is really honest. If he wants to manage such a large enterprise, he can't catch it.

"Of course, I don't dare to say that the treatment I give you is unique, but it is also absolutely the top in the industry. You treat me with sincerity, and I treat you with sincerity. Although I am a major shareholder of the company, all of you are shareholders. The company belongs to all of us. "

"Of course, today is not a commendation meeting. Otherwise, with your contributions to the company, we can't finish talking about tomorrow. If some people don't go home in the evening, I'm afraid some family members of the company's leaders will scold me Huang Shiren behind my back."

Everyone laughed again and was very moved by Feng Yu's words. Feng Yu has always been very respectful of them, never obliterating their credit, which is very comfortable.

In most of the subsidiaries, Taihua holding group is the absolute majority shareholder, but Feng Yu doesn't even intervene in personnel appointment, which they all admire.

It was not that no one thought of starting a new business, but after thinking about it, they gave up those ideas. When a person has achieved success, it will be difficult to give up the present achievements.

And it's hard for them to take away the treatment given by the current subordinates and companies. They can't give it now. As for annexing the shares held by Taihua in turn, none of them dare to. Feng Yu, who has a fortune, can easily crush them. Let alone, Feng Yu has a very good relationship with the above.

"Well, finish the joke and get back to the point. Today I want to talk to you about strategic products. I mean strategic product, also called strategic product, which can also be understood as product strategy. Product strategy, brand strategy and enterprise strategy are the same and different. "

"For example, I believe you can understand what a strategic product is. Lao Li, I'll take the car as an example. You should listen carefully. Tongyong automobile, the world's largest automobile enterprise, has more than 20 sub brands, and has also participated in a number of automobile companies, a real giant automobile enterprise. In the past, the market share of the same use vehicles was more than 70% of that of the North American market. However, in the past decade, the market share has been declining. Now, it has been overtaken by the island car companies and coveted by the European car companies. Therefore, there are serious problems in the corporate strategy of the same use vehicles. "

"In terms of corporate strategy, the island car adopts small and low energy consumption, while the cars in the United States are high fuel consumption models with low fuel efficiency. The rising oil price is also a great economic pressure on the car owners. At this time, Tongyong seems to have taken corresponding measures, or the three major North American car companies have taken corresponding measures to make the enterprise profitable again. "

"At this time, instead of increasing the export of automobiles to North America, the island country limited the export independently, which gave the three largest automobile enterprises in North America a chance to breathe. It seems like a decision-making mistake, but in fact, it is a long-term strategy. At that time, the island car companies began to layout the European market, while the car companies in North America, especially the same use, fell into a misunderstanding. "

"They think that large cars are still the favorite of those people, so they don't enhance their competitiveness in energy consumption. Instead, they think that winter is over and spring is coming. The most sad thing is that in order to increase sales, all brands support each other, but there is no effective integration between brands, independent operation, and no combination of R & D, manufacturing, marketing, service and other aspects, resulting in a lot of increase in their costs. "

"The multi brand strategy is to segment the market. Different brands aim at different markets, but there are too many brands, which makes it difficult for consumers to choose, and also increases internal friction. That is to say, there is not a small competition among the products of their brands."

"What these problems bring is what I said, the problem of strategic products. In the same enterprises, there is a lack of models that can really drive the global strategy. For example, those sports cars have a model that has been selling well for about ten years. When it comes to Bentian, you will think of Yage, when it comes to Fantian, you will think of Carola, when it comes to the public, you will think of Santana, when it comes to co-use? "

"There are so many sub brands, but none of them sell well all over the world. The consumption of global strategic models is huge. Taking accord as an example, it has been selling well for more than 20 years. It is updated generation by generation, and the technology of each update is not so complicated, but after the emergence of new models, it can sell well all over the world. ""This kind of single product sales king has a huge advantage, which is to greatly reduce the manufacturing cost and greatly increase the single product profit. Did you think of anything when I said that? That's right. It's a best seller. "

"We all know that with the increase of production and the formation of scale, it is easy to reduce costs and thus increase profits. You see, Philips, a razor, can sell tens of millions of them. How much profit should it make? If he sells tens of millions of them, his profit will be reduced by a large part. "

"I said strategic products, you can simply understand as best-selling single products, star products. Even if we develop few new products in the future, but impressive, and the sales volume is good, then we are successful. So when we develop any product, we must distinguish the primary and secondary products, and we must have at least one main product. "

Just like the A6, Camry, accord and so on, which can be seen everywhere in the previous life street, this is the main product. Of course, there are other models, but they are not the main ones. A product can sell well for ten or twenty years, not backward performance, but its strong performance. Otherwise, when there are so many new products, why do consumers prefer this product?

"It's the same when it's on the Internet. Every network company should have the most remembered point. For example, the OQ of Penguin Group, the news and blog of salary wave, the forum of rotten fox, video, the game of Netease, email, thousand degree search, the Chinese network of Chinese, etc

"Corporate strategy, we all know that you have participated in the corporate executive training course held within the company, but we hope you will remember this strategic product. Our goal is to make money! "

……

Book friends group, 520, 98, 468, welcome to the group (to be continued). )