Chapter 1305

"Wife, I'll go to Lao Zhang's for dinner in the evening. Tell my parents not to wait for me."

"Well, my husband is very good. I need your help to save money." Said linat proudly.

Feng Yu shaved Li Na's nose, kissed her on the forehead, changed clothes and went out.

In Zhang Ruiqiang's community, Feng Yu walked into the building with the roast duck packed from Quanjude.

"Look at you, take things every time you come." Zhang Ruiqiang said with a smile.

"I can't always have mixed meals. Besides, it's my own home. It's packed in a heat preservation box. It's just right for a while."

Zhang Ruiqiang's wife knew that Feng Yu came up late and had been preparing dinner for a long time.

Come in and have a look. Eh, there is another guest. Feng Yu looked familiar, thought for a moment, and then remembered that this was not Xu Changyou's former secretary. Now he is the second in command of the icecity's political axe.

After Xu Changyou retired, those people in those days are now under Zhang Ruiqiang's command. See Feng Yu come in, Zhang Ruiqiang and Zhao Guoliang stand up together.

"Here, wash your hands and get ready for dinner."

During the meal, Zhang Ruiqiang's wife ate very fast. In less than ten minutes, she put down the dishes and chopsticks and said that the program to be watched was about to start. She went to watch TV in it. Before leaving, she made a pot of tea for them.

"Feng Yu, let's talk about how to make ice city beer grow rapidly. Guoliang is now in charge of the economy. This specific operation will fall on him. "

Zhao Guoliang nodded to Feng Yu: "Mr. Feng, please give me more advice."

"We can't talk about the guidance. Let's discuss it. I'm from a businessman's point of view, to talk about how to swallow the big with the small. "

To swallow a little? Zhang Ruiqiang and Zhao Guoliang look at each other. How does that sound like a snake swallowing an elephant?

"The expansion of listed companies is actually the simplest. Because there is no capital, you can raise capital by issuing additional shares. Or through equity replacement, to control the other company. I have such a company in the United States. In this way, in a few years, it has changed from a few hundred million dollars in assets to a nearly 200 billion dollar giant enterprise. "

"And then?" Asked Zhang Ruiqiang.

"Later, the company went bankrupt." Feng Yu shrugged.

Zhang Ruiqiang "..."

Zhao Guoliang looks confused. You told us how to do it. It turned out to be an example of a bankrupt company?!

"That company went bankrupt for several reasons. The first reason is that they want to become the number one in the world through this means. Before that, they have been among the top three in the world industry, and they have done it in a few years, which is called a miracle. The second reason is that they have problems in business decision-making. They try to put them in place step by step. The industrial layout is too far away, resulting in a large waste of idle resources, failing to create the value they should have, and dragging down the company's capital chain. The third reason is that their financial fraud, and this news, I find someone to burst out, leading to their trust crisis, all shareholders sell their shares, let their share price crash. "

Zhao Guoliang Xin said, "do you give this example, or do you let the company go bankrupt?"? How do you feel that Feng is not reliable?

"The way this company expands, which can be called the classic, is to eliminate these three main reasons. Because every time they expand, they almost don't need to take out cash. Either through the issuance of new shares, or through equity replacement. It doesn't have to be a wholly-owned new company, just a controlling party. "

"And we also need to remember that we are not going to dominate the market and monopolize the market, so we will not be resisted. And we will not, and certainly will not, cheat in finance. Listed companies are the most taboo to this. Once found, the risk of bankruptcy is very high. "

"Mr. Feng, why don't we try to dominate the market? I heard the leader say, you mean, Qingdao beer, Beijing beer, etc. are not to be swallowed. Why? "

"Because these two enterprises used to be the best beer in China, not only at home, but also overseas. And these two enterprises, there are many state-owned investment company shares, simply put, they are not short of money. If we want to buy directly, the price they offer is absolutely unbearable to you. And if it's equity replacement, the equity they ask for must be an astronomical number, and they will never be willing to let us control. Most of all, it's going to get involved. "

Zhao Guoliang nodded thoughtfully. In other words, Bingcheng beer was acquired by Qingdao beer. As the leader of the city, he would certainly intervene.

"There is also a very important reason, that is, this kind of expansion will inevitably lead to very serious corporate debt. High debt ratio is not a good thing. Once the capital can't be turned over, it will become the last straw to crush the camel, so that the enterprise will fall into a serious crisis. "

At that time, WorldCom developed through the mode of borrowing and refinancing, but they didn't have much cash.

Although the development of an enterprise is not necessarily dominated by cash, it can never be achieved without cash.

"How do you think we should expand? From south to north, step by step? We also issue additional shares? " Zhang Ruiqiang asked in detail."Why do we have to go from south to north? We should adopt the strategy of more flowers. No matter which province, as long as it is a beer enterprise of sufficient scale, it should try to swallow it. On the one hand, we can let beidabang continue to inject capital into Bingcheng beer. On the other hand, we can borrow money. Of course, the issue of additional shares is the simplest, but it can not be expanded blindly. "

"In this way, when issuing additional shares, I will give you a part of targeted financing, or I will help you find a buyer. I believe many people will still be interested in the ice city beer stock to continue to expand. We must remember that when merging with other breweries, we must act quickly and do not give them time to negotiate with other companies, so as to increase the price. "

"If you can acquire all of them, of course, you need to acquire all of them, but if you can't, you can also control them. If you can't even hold shares, you can join in the stock market, at least let them agree to produce Bingcheng brand beer. In this way, no matter which province we are in, there will be our ice city beer, so that we can become the most famous beer in China with the widest sales channels. "

"As for the sales problem, you can talk to Zong Qingxian. I think if you are willing to let Taihua holding group take a stake in Bingcheng beer, then the beverage sales channel of Taihua holding group can be shared with Bingcheng beer. This is the best beverage sales channel in China. No enterprise can compare with us. With TV and Internet advertising, we will make Bingcheng beer the most famous beer brand in China in a short time. "

Zhang Ruiqiang looks at Zhao Guoliang. Both of them read affirmation from each other's eyes. They go back to make a detailed plan to let Bingcheng beer start expanding as soon as possible.

……

Book friends group, 520, 98, 468, welcome to the group (to be continued). )