Chapter 1304

"Wife, if you are tired, I will knead your legs." Accompany Li Na to walk back, Feng Yu serves Li Na attentively.

Feng Yu's cell phone on the table suddenly rings. He goes over to have a look. It's Zhang Ruiqiang who called.

"Well, how can you call me today when you are free? Can I help you?" Feng Yu asked with a smile.

At the same time, Feng Yu compared with Li Na and motioned for her to answer the phone. Li Na went to the living room to watch TV very cleverly.

"I can't call you without asking for your help?" Zhang Ruiqiang said displeased.

"That's not true, but think about it carefully. Did you call me when you were OK? How many times have you called me? "

"This time is good! The beer festival of our ice city is about to start. This time, the government axe of our province, ice city and the Chinese Light Industry Federation held together, and got the support from the top. This time, it's the real international beer festival, inviting almost all the large beer enterprises and relevant enterprises in the world to participate. " Zhang Ruiqiang's tone is full of pride.

The beer festival of Bingcheng, held as early as 88 years ago, is also an international beer Expo. But at that time, the popularity of ice city was not high, China was not developed enough, and the enterprises invited were not enough, even many domestic beer enterprises did not attend.

However, as China's economy is getting better and better, the weight of ice city in China is becoming heavier and heavier. This beer festival, Chinese beer enterprises are sure to participate. Some foreign beer enterprises that have built factories in China will also send representatives to participate.

But all the previous beer festivals were hosted by ice city, so the province didn't worry much. This time, however, it was different. Not only the provincial government but also the head of the Department participated. Some large international beer enterprises and related enterprises were all helped by the head of the Department.

Feng Yu then poured cold water on Zhang Ruiqiang: "invitation is one thing, whether they come or not is another. We Bingcheng beer is not the first in China, but the fifth. Are you sure that all the large beer enterprises and related enterprises in the world will attend? "

"Of course, all of them are impossible, but the top ten beer companies in the world all said they would come. There are also the world's leading suppliers of beer raw materials and related industrial suppliers, who have also given receipts and said they would attend. "

Zhang Ruiqiang said, "you think I didn't take this into consideration?"? Those small enterprises, love come or not, these big ones come, enough. The top ten enterprises have come. If the latter ten enterprises are tied together, they may not have the scale of the former one. Is it worth paying attention to?

Feng Yu sighed: "you didn't think about it. Why did they all come?"

Zhang Ruiqiang was a little surprised: "is there any reason for this? This is not only a festival, but also a trade fair. "

"Yes, that's what you need to pay attention to. This shows that they are going to enter the Chinese market in a large scale. This is an opportunity for them to understand the Chinese beer market and the strength of Chinese beer enterprises. That is to say, Bingcheng beer and other domestic Chinese beers will be impacted by the world's top beer enterprises! "

"You say that, we're still wrong to invite them to this beer festival?" Zhang Ruiqiang was dissatisfied.

"It's not wrong, but you'd better discuss with those domestic beer companies how to boycott foreign beer. Of course, we should also absorb other people's advanced experience, technology, taste and other aspects to improve ourselves. When our beer enterprises go out, we should also pay attention to protecting the base camp. Don't go out without making money. First let others break in and take the money and the market away. "

"Well, I'll discuss with the head of the company. For my own sake, those beer companies may not buy it." Although Zhang Ruiqiang is already the second in command, the level is not low, but other beer enterprises can not be controlled. No one likes other leaders, come to their own enterprises and tell them what to do.

"Do you remember what I told you about, merging and enhancing competitiveness?" Feng Yu hinted.

Zhang Ruiqiang suddenly woke up: "you mean that Bingcheng beer should merge or acquire other beer companies?"

"Yes. I know that Bingcheng beer has unified Longjiang and developed to Shencheng in the south, becoming the largest beer in the northeast, but what about the south? Is there only one small factory? Do you know Huarun group? How fast are they expanding? If we don't expand, the market will be robbed by hualeap in the future. I remember Bingcheng beer group is not poor in money. In the past two years when it went public, its share price has risen very well, and it was not affected by the stock disaster. "

Beidachang is not listed, but Bingcheng beer group, a subsidiary of beidachang, is listed, and the stock performance is very good.

Although it is not a demon stock with fierce rise, it is also worthy of investors. The stock price is basically stable and rising. It has been rated as the best listed company by Xiangjiang stock exchange for two consecutive years.

"Bingcheng beer is really rich. There are many dividends in the past two years. So, we need to expand quickly. In the past two years, beidachang has also made some money. If it invests in it, it should be able to raise a lot of money. It is absolutely easy to acquire two or three provincial-level beer companies in the south. " Zhang Ruiqiang listened and made a decision immediately."Two or three? It's too short. There are only three large beer companies that we can't buy now. Qingdao beer, Jingcheng beer and hualeap beer are all on top of Bingcheng beer in terms of scale and strength. One is that the amount of capital needed is too large, and the other may intervene. Other enterprises must find ways to annex. You can see the expansion speed of hualeap and their expansion means. When there are only four domestic beer enterprises in China, the price of beer will be well controlled, and the price can be increased to increase profits. "

"As for foreign beer enterprises, don't worry. They are bigger, but the factory in China is not big. And if you want to introduce new flavors, you can find a way to merge them and exchange shares. As for the overseas export, you don't need to worry. The major beverage alliance has already negotiated with the foreign supermarkets and will put ice city beer on the shelves. "

With such a good sales channel, the sales volume of Bingcheng beer will definitely increase. But the problem is the cost. In the past, domestic transportation was certainly not cost-effective. The best way is to buy breweries abroad to produce icetown beer, which requires a lot of money.

"Feng Yu, I need to think about what you said. Well, aren't you in ice city? Come to my house in the evening and we'll have a good chat. "

Feng Yu "..." Yes, it's a free military division again.

……

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