Chapter 1409

Recently, Liu Chuanzhi has been very busy in his work, mainly because his computer has resisted the product challenges of island countries, South Korea and Europe and the United States, or has the help of the country. But at this time, the computer brand of Baodao began to enter the Chinese market on a large scale.

At this time, the relationship between China and treasure island eased and the market was opened to treasure island. The original intention was to realize economic integration and assimilation of treasure island.

However, we forget that where China is strong, Baodao is also strong. On the contrary, because of its import advantages, it is more competitive than Chinese products in many products.

Including computers, especially laptops, were the most affected.

Among them, there are three brands, Asustek, Acer and Acer. Acer and Acer are still founders, or Acer was once a subsidiary of Acer, but they were separated later.

Asustek is the world's top motherboard supplier, accounting for more than a quarter of the world's motherboard share. Since the start of computer, notebook sales have continued to rise, with a very rapid momentum.

Acer and Acer are slightly worse, but they also perform well, at least not worse than the manufacturers of island countries and South Korea. The production and sales of notebook are also among the top in the world.

As for China, there is another relatively large computer brand called Shenzhou, which mainly produces notebook computers at a very low price. Computers with the same configuration have a lower price than even thought.

Even with its huge production and sales volume, the company keeps reducing costs, which are among the best in the world. But unexpectedly, the cost of this Shenzhou is even lower.

Liu Chuanzhi found that he finally understood why the cost of Shenzhou was so low.

First of all, Shenzhou is not a complete assembly. Patchwork and assembly belong to the most downstream, that is, the bottom of the food chain, with the lowest profit, and the brand is not easy to do.

For example, Intel and Chaowei belong to the upper reaches. They focus on R & D, design and production. However, the sales volume of their own brand computers is generally very high.

There are also midstream manufacturers, such as Dongzhi, four-star, etc., who produce major parts, and then part of the R & D, part of the procurement and assembly.

Some top hardware manufacturers, such as yingweida, give up the chance to make their own PC and concentrate on their superior products, which can also be said to be the main accessories of computers.

In this case, Asustek belongs to the upstream manufacturers. They are one of the leaders of the world's main board manufacturers. Their cost is almost the same as that of Lianxiang. Liu Chuanzhi is not too surprised.

But in Shenzhou, the technology should be very poor. Even if you want to do medium-sized, independent research and development of some major parts, and then use their advantages to produce computers, you need them to have superior products.

Shenzhou has no advantage in any major computer accessories, and there are no products that can be sold. As for patents, there are some, but those patents are not worth coveting, and they can't be compared with even thinking.

So how does Shenzhou control the cost? One is that the wages of the workers in their factories are lower, which can reduce the production costs.

Another is that they do not have direct stores, but they are franchised. In the expansion period, the franchise fee is also very low, which makes their franchised stores expand rapidly.

And the boss of Shenzhou drew a big cake for all the employees, using Lianxiang group as the template to draw pancakes for the employees. He told them that the present hard days will soon pass. In the future, everyone has the original stock. After the company goes public, everyone is at least a millionaire, so now their employees' wages are very low, and their welfare and other benefits are far from even connected Think of groups as equals.

As for listing, Liu Chuanzhi thinks that Shenzhou is unlikely to succeed in IPO in a short period of time, because their account book does not meet the listing requirements. In addition, there is a strict review on IT enterprises in China now, and almost no investors think that Shenzhou will be able to stand still, maybe a flash in the pan, and soon be acquired by other manufacturers.

Last but not least, Liu Chuanzhi found it very interesting that Shenzhou is close to the port by geographical advantage, so they often import some tail goods.

What is tail goods? Some factories produce products, but for some reasons, orders are cancelled, resulting in overstocking of products. Or some factories don't produce their own products, which leads to overstocking of products. What's more, some reserved "losses" belong to reasonable theoretical losses, but they are not so large in practice.

There are many reasons for tail goods, but it is undeniable that factories are eager to dispose of the tail goods. On the one hand, it can clean up the inventory, prevent occupying the warehouse, and prevent the waste of these materials. On the other hand, the realization of tail goods is also an income. Although this income is very low, it is unplanned.

Now, Shenzhou not only buys some spare parts of the tail goods to assemble its own notebook, but also imports the electronic components of the tail goods, and then produces the spare parts to assemble the computer. This is what Shenzhou calls independent research and development. They just barely squeeze into the second tier.

In the tail goods, the product quality can not be effectively controlled, so the computer in Shenzhou often breaks down, and even the repair rate is very high, but the cost is really 40% lower than that of the peers!What's the concept of 40%. Now, the profit of notebook is only a dozen percent. The profit of desktop is no more than 8%. Moreover, the profit is still declining. Because more and more manufacturers, more and more companies begin to reduce the price, and the costs of publicity, production and sales are increasing rapidly.

The cost of the most common notebook in Shenzhou is 20% lower than that of Lianxiang, so it has such a great price competitiveness. What others are pushing now is a selling point, cheap!

You sell 10000 pieces of notebook computers, I only sell 8000, or even 7000 pieces. Everyone's performance parameters are the same. How will consumers choose?

Even if my after-sales service is not good, how much can I pay for a computer repair? What's more, although the quality is a little bit poor, the repair rate is high, not too high. This high is only relative to other brand notebooks, or even no higher than the repair rate of some home appliances.

They also caught the psychology that many users like cheap products and so on. After all, it's still a notebook, not a desktop, but a high-end one.

As a result, the domestic notebook has entered the mode of superpower competition. Lianxiang ignores other brands because it mainly focuses on the brands of manufacturers in Europe, the United States, the island countries and South Korea, which makes them quickly start to expand and take a lot of shares of Lianxiang group.

In the desktop market, there are more and more assembly machines, especially those in the computer city. The machines they save for their customers are cheaper than those saved by the sales outlets.

They use the means of tying up some of the tail goods. Anyway, the customer can't see it again. If something goes wrong, they can guarantee it.

The notebook and desktop markets are challenged at the same time, which makes Lianxiang group quite passive. They are actively expanding towards Europe and the United States, but they haven't won over there, and their base camp has been broken by others.

At the same time, when Feng Yu proposed the tablet computer, he reminded him why not develop a laptop with a slightly simple function? The price is cheaper, coupled with the brand and certain publicity, it will sell well.

Just how to market, he and Feng Yu have different opinions.

……

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