Chapter 1410

"Mr. Feng, according to what you said, we can design the product right now, but we will start to pre sell now. How can we do this? We haven't produced a single product yet. Isn't that equivalent to selling real estate! " Liu Chuanzhi is a little excited.

This year, a policy was introduced to prohibit the sale of real estate. That is to say, if the approval procedures are not obtained, it is not allowed to sell in any situation. In this way, it can effectively curb those real estate developers who do not have strength, and it can also give more protection to the buyers. If the pre-sale permission is obtained, at least it will not be too easy to go bankrupt, and it will not be too easy for the people to buy houses without money Return.

Although in other products, there is no order not to do this, but we can't even think about it. Once the word-of-mouth is poor, the brand image that we have been working hard for so many years will be destroyed.

"Who said you should sell it right away? Before selling, there must be a mature product design plan, at least the prototype must be tested. Moreover, our new products are bound to launch product launches, which is a way to let users know a new product quickly. "

"In addition, your blog, even the official blog of Xiangxiang group, and the blog of Xiangxiang executives, should send a message to the people who pay attention to you. They should know that there is a new notebook on the market at the first time and the advantages of this notebook."

"But you said that after the product launch, how many people are interested in deciding how to promote sales? It's not good. It's too slow. I'm talking about pre-sale, which is to let users order on the Internet. In online shopping malls such as Taobao, we even want to order in Direct stores. Although the products ordered will arrive a few months later, the price is cheaper. "

"The earlier we buy this product, the earlier we get it, the cheaper it will be. The later we buy it, the more expensive it will be. Our price is rising, and we may not even be able to buy it. "

"Wait a minute." Liu Chuanzhi interrupts Feng Yu's words, "I only heard that the price of electronic products keeps falling. I have never heard that the price of electronic products is still rising. You are also very clear that the performance of electronic products will be improved very quickly. Last year's advanced products, this year's average, and next year's may fall behind. "

"It's the same with laptops. In a year's time, the performance will be very different. If you want to raise the price of our products, you can't sell them!"

Liu Chuanzhi looked at Feng Yu's expression as if he was saying, "you are going to die!"!

"You don't understand what I mean. The price rise is mainly to give consumers a psychology, that is, it's cost-effective and cheap to buy first. However, this is not a fake. Our booking price is indeed lower than the price of finished products after they are put on the market in large quantities. And we only accept personal orders, not wholesale and so on. This product, we let the network mall direct sale, does not need the physical store sale. "

"For example, if you order a product and ship it three months later, the original price of a 3999 laptop will be only 3099. Each day, the price will increase by 10 yuan. It seems that the ten yuan is not much, but after three months, it's up 1000 yuan, that's one-third of the price of notebook. "

"And we will also give consumers a feeling that ordering our products is not a loss, not only can we get the products earlier, but also cheaper, and also create an illusion that our products are still appreciating because of the supply and demand relationship."

"Of course, the pre-sale time can not be three months, but it can be one month, or 50 days. However, consumers must be allowed to order, and they are not allowed to buy directly for the time being."

"In the first batch, we produced 50000 units, which were sold out. We stopped for a while."

"Mr. Feng, what do you say?" Although Liu Chuanzhi didn't want to, he still had to interrupt Feng Yu's words, "the first batch only produced 50000 sets? It's been sold out for a while? "

Liu Chuanzhi now really feels that Feng Yu is making a fool of himself. Don't you say that when we launch a product, we should think about increasing sales volume, so as to reduce the cost of single products and increase profits?

You are so optimistic about this laptop, I think it's good. It's planned to be a strategic product, that is to say, it's measured. You said that the price of this product is 3999 yuan, and I didn't contradict you. Even when you said that it was 3099 yuan, I also agreed. Because the cost of mass production can be reduced to this value.

But if we only produce tens of thousands of units, then the cost will be the same at most. What are we selling this product for? If you don't make money, you're filling the market. That's right. Others don't have to sell, but we don't have to sell either?

This is when you dig your own pit and bury others, you can bury yourself. Then there is a great possibility that you will lose your reputation and become the public enemy of the industry.

There are only two such results. One is that other manufacturers join Lianxiang group to produce this kind of cheap laptop together, so that the laptop can enter the era of less than 500 dollars and reduce the profits of all manufacturers. The other is that other manufacturers join forces to suppress even thinking, and even they will join forces with other hardware manufacturers, so the result is that they want to lose a lot.

What do you think? It's not worth it.

"Lao Liu, I'm just giving you an example, not saying that we really only sell 50000 sets. We are telling our customers that there are only 50000 sets of this batch of products, which are sold out. Do you understand that? ""This is hunger marketing?" Liu Chuanzhi asked with some uncertainty.

"Yes, we are hunger marketing, but there are some differences. We don't make fake products for consumers. There were one hundred thousand of them, and only fifty thousand of them were publicized. We really only produced fifty thousand of them. After 50000 units have been sold out, we will decide how many units to produce in the next batch according to the market demand. "

"There is also a great advantage in this way, that is, batch production can effectively control the quality of products. Even if there is a quality problem in the product, it will not cause too much loss, and it can be easily controlled, and the next batch of products can prevent the recurrence of similar problems. As for the false appearance that the supply of products is in short supply, it is the same. "

"What is the product that consumers want most? High configuration, low price, beautiful appearance, good after-sales service. And in this, we can achieve the ultimate in after-sales, appearance, price and other aspects, even some of the configuration, can also achieve part of the high. Our products are only for those users who surf the Internet for leisure. The largest user group is those young female users. "

"Have you ever visited the computer city? When young male users choose computers, they will choose performance, price, appearance and after-sales service. But what about female users? The first choice is the appearance, then the price, then the performance and after-sales. After the salesperson painstakingly introduced the advantages and disadvantages of various products for half a day, the female user would say, "I want the white one."

Poof ~ ~

Liu Chuanzhi just took in a sip of tea and sprayed it out. He introduced the half day performance, but the other Party chose according to the color?!

"What I said, you go back to discuss with others and come up with the best plan. This product will bring you unexpected surprises, maybe. "

…… (to be continued. )