Chapter 1561

Thomson suddenly announced that he would gradually give up the plasma market after entering the field of liquid crystal flat panel.

After the news came out, it caused a strong shock in the industry.

One of the world's top electrical companies announced this news, and before that, it was one of the firm manufacturers supporting plasma, which made many people wonder, is liquid crystal really superior to plasma?

Plasma technology is still stronger than liquid crystal for the time being, but the biggest problem is that island manufacturers control technology and are unwilling to share it with other manufacturers.

Top enterprises such as Thomson and four-star group fall behind the second camp, let alone Baodao, which is totally in the third camp.

The profits of plasma TV are indeed high, but most of them are earned by island manufacturers. Songxia, FeNi, Xiapu and other island countries have formed an alliance. They occupy 80% of the market share and more than 90% of the profits of plasma TV!

Thomson and other companies, not only the market share is not high, the profit margin is not comparable to each other. The island manufacturers did not make much money, but they ignored a problem. When only their island manufacturers push the plasma TV, will it be so easy to sell?

Consumers don't think about a little bit of gray advantage, a little bit of color gamut advantage, or other advantages. In their opinion, it's OK to spend a certain amount of money to buy the products they think are good, which is good because of the cost performance.

Because in terms of brand, island manufacturers have no advantages.

Sometimes better things are not necessarily accepted by consumers. For example, in the field of communication, whether in power consumption, voice quality or security, CDMA technology is better than GSM, but as a result, more users still choose GSM.

In the future, the development of communication technology will be upgraded by GSM, 2G, 3G, 4G, etc. It's the high and low CDMA that is slowly disappearing in the long river of time.

But Feng Yu thinks the most important reason is the speed of progress of liquid crystal technology, which many people didn't expect before. There are more people studying this field, and many small progress combined, has become such a huge progress.

In recent years, plasma technology progress, if it is a three-step process, then the progress of liquid crystal technology is a three-step jump.

Now in appearance, the difference between liquid crystal and plasma is less and less. From the perspective of ordinary users, it is obvious that the cheaper liquid crystal is better, and it has a longer service life and is not easy to be damaged.

That plasma TV, a bad repair will cost a lot of money, the LCD is different.

And liquid crystal from LCD to LED, including TFT technology, iPS technology, TN technology, PVA technology, MVA technology, CPA technology and many other new liquid crystal technology research and development success.

Some of them are successful in R & D, such as wind and rain electronics, some are from the four-star group, and some are manufacturers from island countries. Although they mainly make plasma TV, they still make LCD. In other words, with the rapid development of liquid crystal technology, everyone has their own main direction.

Although the detailed standards are different, at least the basic standards of liquid crystal are followed. The popularization and promotion of standards have a crucial impact on products.

LCD standards are controlled by island manufacturers. They require others to be the same as them. If they are different, they are wrong. With this alone, many enterprises that produce plasma TV will lose money.

At first, it seemed to make money, but with the upgrading of standards, their technology could not reach, and they slowly lagged behind. In three years, they fell behind too much and fell out of the team.

One of the reasons why Feng Yu insisted on the development of liquid crystal flat panel technology was that the memory of previous generations told him that later the liquid crystal beat the plasma. In addition, it was obvious that the application of liquid crystal was more extensive.

In the future, mobile phones alone will require continuous technological progress in this area, let alone tablet, computer, television and other aspects.

In 2008, the economic crisis, the high price of plasma TV suddenly fell into the trouble of unsalable, so that LCD TV accounted for more than 80% of flat-panel TV!

At that time, plasma TV companies began to lose money, and LCD TV really entered the golden age.

Nowadays, LCD TV is still very thick, but with the update of LED technology, LCD TV becomes thinner and thinner. LED is not a new technology, but there are not many people who pay attention to it before, they just regard it as a kind of light bulb.

The liquid crystal itself is not luminous, and needs backlight illumination. LED can make the light source smaller and the TV thinner. From the TV cabinet to the wall hanging.

The continuous progress of LCD technology will bring higher profits to Taihua holding group and its allies. Of course, in flat-panel TV, although LCD sales seem to be able to compete with plasma for a short time, in fact, the profit is far less than plasma.

That's why Thomson is reluctant to leave the plasma market. So although they accepted Feng Yu's suggestion, they decided to adopt a two-way strategy.Thomson's announcement made the island manufacturers to celebrate. In this way, their biggest enemies in plasma are only the four stars and LG of South Korea. If they defeat South Korea, they can monopolize the plasma market.

The market is so large and still expanding. Since Thomson wants to withdraw gradually, they should expand and eat the market that Thomson let out so as not to be taken advantage of by the manufacturers in South Korea.

So the high-level manufacturers of the island country met again to discuss how to divide the market share. Unfortunately, their alliance is also relatively loose, because they are competitors themselves.

Songxia is the world's largest plasma company. At the beginning, he brought in other manufacturers from island countries to jointly control the market. Now that the market has been developed very well, how can he watch wordy and other companies grow?

So song secretly made a decision to expand the production line of plasma TV, not only to seize the market that Thomson let out, but also to let Thomson exit the plasma market earlier.

This is also the idea of enterprises such as Cheney and Xiapu. They want to expand their production capacity and improve their voice. Can't the leader of this alliance always be confused?

The year before last was you, last year was you, this year is you, so it's my turn next year?

As long as we have the largest sales volume and the highest profit, we can get the largest voice.

At the same time, the struggling plasma manufacturers in Baodao also see the dawn. Without a giant competition, they will have more opportunities.

In this way, their chance to stand out in the plasma TV industry is even greater.

In the eyes of these plasma manufacturers, Thomson made an extremely wrong decision. In particular, it is said that the decision was made on the advice of Feng Yu, and they secretly laughed at it.

Isn't Feng Yu right in every investment? I didn't expect that, you also have the time to see?

……

PS: I'm very unhappy today. I've deducted more than one sixth of the contribution fee. It's said that it's a statistical error. I was still bragging with you a few days ago. )