Chapter 1721

"The boss, Zong Zong and Liu Zong all think that our electronic products are updating too slowly. Foreign electronic consumer goods giants are updating their products very fast, which will make us a little conservative." Said Wu Zhigang.

Feng Yu smiled: "Oh? What do they think? "

"Our company's technical reserve is enough to upgrade many of our electronic products to a higher level, and completely distance ourselves from the products of other enterprises, so as to establish the position of our first group."

"Although we are well-known now, we are in the middle with other electronic giants and may be overtaken by them at any time."

"For example, our MP3, U disk, recording pen and other small products, they think that we should design some small styles to show our unique and high-end line."

"As for notebook, mobile phone and other products, they mean that we continue to speed up the launch of new products. One new product per month is too slow. It should be one new product per series within one month."

"For example, we haven't launched any new products for our e-paper books, but there are new products coming out and taking a lot of our market."

"Gangzi, if you think about it, not all products are suitable for launching new products quickly. For example, the mobile phone, our storm S3 +, is a simple upgrade on S3, but it is very popular, right? It has even become a synonym for smart machines. "

"And if we were talking about the fourth generation product, what would users think? This function has not changed much. How can it be the fourth generation? "

"Every generation of our products should have a change of life or function or configuration, not a simple upgrade. Only in this way can we give consumers a bright feeling and make them want to buy. "

"You can see the PS game console and our G-box, which will be launched in several years. Does anyone say it's behind? But when new products are launched, there will be not only new consumers, but also some original consumers, who will be updated. "

"So when we launch our products, we should not only focus on those potential new consumers, but also maintain the original users and let them continue to support our products."

"And if you think about it, why are many of our products cutting prices so slowly? Because what we sold before was very expensive, right? Once you reduce the price quickly, the person who bought before will have a kind of loss psychology. "

"We're positioning ourselves as a high-end product, and you and consumers think the same, right? Since it's a high-end product, just like those luxury products, as long as the performance is not out of date, we don't have to rush to launch new products, which will make consumers forget our products. "

"And you said that companies such as wordy have launched new e-paper books, but I look at the report, we still occupy more than half of the market share. What's to worry about?"

"Do you think they will take over our market? The market is impossible for an enterprise to monopolize completely. At the beginning, Microsoft was so powerful, but it didn't do it. Maybe they can grab a little bit, but when our new product is launched, we will take back all the lost market share. We will also let consumers be more loyal to our product and our brand through product performance comparison. "

"As for the ones you said to launch some niche models and take the high-end line, how high-end can MP3 be? Aiwa stands for the best MP3 player in the world. Although it's not owned by our Taihua holding group, it has an agreement with our technology licensing, right? "

"As for the U disk, didn't we launch the high-end one? Selling high price, we pay attention to the U disk security encryption performance, rather than the appearance of good-looking. I ask you, when you use the USB flash drive, as long as the appearance is not particularly ugly, will you refuse to use it? But as long as the performance is poor and the appearance is beautiful, would you like to use it? "

"There are also recording pens, which focus on performance rather than design. Although I have always stressed that our products must be attractive in appearance, we can't pursue the beauty and luxury of appearance too much. "

It's no problem to earn money for this kind of electronic products with small appearance, but it's better to create a sub brand. And design should be outstanding, but the most important thing is performance. If it's flashy, then it'll smash the brand.

Feng Yu also knows that several new products of the subsidiary company have been suppressed by him. This made Zong Qingxian and Liu Chuanzhi dissatisfied, which was obviously contrary to the company's previous development route. I'm afraid those two thought Feng Yu was too headstrong.

However, Feng Yu's new products include a new smart phone, a new e-paper book, a new super MP3, and a tablet computer that has been designed but not manufactured.

Lianxiang group has finally completed the design of tablet computers. In order to develop the products required by Feng Yu, they have spent a huge amount of R & D expenses, not to mention, which has also hindered the R & D speed of other products of Lianxiang group.But it's nothing. After the R & D, Liu Chuanzhi and others saw it and thought it was a good product with selling points. Even if the performance of the computer is a little worse than that of the general computer, but with the brand of Lianxiang group, the sales will not be bad.

At least back to this, they are sure.

But now Feng Yu is holding back production, which is not quite right. How can I invest so much but don't want to earn it back?

Feng Yu is the richest man in the world. He is not poor in money. Not only are the enterprises damaged, but also the product R & D personnel are not satisfied. Products can't make money. Where do their bonuses come from? Don't you have a saying for such a long time?

Take a look at the staff who develop other products. How much is the bonus. We spend so much money and are said to be a waste by many colleagues. As a result, we not only can not get the bonus we should get after hard work, but also can not give us the chance to prove our R & D success?

Can those R & D personnel complain? Liu Chuanzhi must pay attention to these complaints. Moreover, Liu Chuanzhi is also under great pressure. After all, Taihua holding group is not the controlling party of Lianxiang group, but the participating party.

Lianxiang group not only has state-owned assets, but also shares of its employees, which also represents the interests of all people.

Another Lianxiang group is a listed company. In this statement, if the R & D cost is so high, the profit will be very low. After it is published, the stock price will be affected, which is to hurt the interests of all shareholders.

Liu Chuanzhi and his colleagues speculated that Feng Yu must have his idea for such a request, but they always need to explain it to everyone.

After thinking about it, Feng Yu said to Wu Zhigang, "let's go ahead and hold the interim Board of directors of Taihua holding group tomorrow. It's time to tell you something." (to be continued. )