Chapter 1727

In fact, for the loose alliance of island electronic enterprises, chouni has planned to temporarily suspend cooperation in some businesses. For example, they wanted to enter the field of plasma TV, and now suddenly feel that some of the gains and losses.

For the sake of plasma technology, they neglected the improvement of liquid crystal technology, so that the Zini, who was originally in the first echelon of liquid crystal technology, slowly fell to the second echelon.

Although in plasma technology, Suoni has successfully reached the first echelon, but looking at the industrial profits, we can see that they are actually losing money.

Plasma TV is always more expensive than LCD TV.

At the beginning of the rise of plasma TV, or flat-panel TV, plasma production costs are slightly lower, it looks more competitive, and the technology is better, and the profits are higher.

But as a result, the market share of LCD TV is rising, while that of plasma TV is declining.

They are all flat-panel TVs, but liquid crystal TVs are much cheaper than plasma TVs. Many people can't see much difference when they buy it home.

Plasma TV, the price is more than 2000 dollars, which is enough for people to use a LCD TV, and with a good set of home theater.

In other words, plasma TV naturally becomes a luxury in TV.

Originally, it's nothing. It's a good choice to focus on high-end consumer goods. Is it more profitable.

But the technology of liquid crystal is constantly improving. With the efforts of other electronic enterprises and the leadership of wind and rain electronics, many technologies are no less than liquid crystal TV.

Although there are some disadvantages, they are not big and do not affect the watching experience of TV. And the cost of LCD TV is also gradually reducing, and the profit is constantly increasing.

Their R & D costs are higher on the plasma side, because there are fewer enterprises in the camp, so how much they share. As a result, the actual profits of their plasma TVs are also declining, and the speed of technology upgrading is far behind that of LCD.

For example, it's very difficult to make small TVs. Now the products are still more than 42 inches, and small ones can also be produced, but the cost is higher and the profit is lower. How can they do it.

LCD TV can be produced from more than ten inches to dozens of inches. Of course, the mainstream is also between 20 inches and more than 40 inches. The smaller one is generally used to make monitors, and the larger one, there are also. But it is mainly used to make large screens in business places, which is not used by ordinary families at all.

LCD panel has a wider range of applications and more enterprises. On average, the R & D cost is very low.

For example, some new technologies developed by others can't be used directly because of patent protection, but they can't be disassembled and imitated. A little change, isn't it new technology?

It's even a good way to buy or exchange patent licenses directly and shorten the time of technology research and development.

But for plasma, they are the first camp. The technology of other camps is far inferior to them. However, in order to maintain their technological advantages, they have invested a lot, resulting in lower and lower profits.

Songxia is good. At the beginning, it was the only one in the plasma TV industry with a higher brand awareness. Many people bought plasma TV, and the most recognized brand was Songxia.

But they can't do it. They joined in the camp later. Relying on the brand alone can't make their plasma TV sales grow much. And they share the R & D cost of public technology equally. Some core technologies are still slightly ahead of them.

This has led to a decline in the overall sales of plasma TV industry, and a decrease in the profit under song, but still make a lot of money. But the profits of enterprises such as Suoni are very meager.

At this time, it's hard for me to get off. Quit. I lost all my previous investment. It's not easy to get into the first gear, even if it falls into the second gear, it's also a failure.

But if you don't quit, you won't make any money. Seeing other enterprises make more and more money in LCD, can they be jealous?

After all, their PC monitors, game consoles, mobile phones and other screens need LCD technology, which they have fallen behind.

That is to say, it's the same as the four star group and so on. But the focus of both sides is different. Four star group pays more attention to liquid crystal and plasma.

The advantage of two parallel roads is that no matter which road can go further, they will not absolutely fall behind. But the disadvantage is also obvious, that is, the focus of the enterprise will be scattered, and double the R & D, operation and other costs will be invested.

At this time, he suddenly regretted that he knew that he should not have joined the plasma camp at the beginning. At first, he made so much money for one or two years, but he let them fall behind in the development of liquid crystal technology. At the beginning, they were in the liquid crystal camp and the first echelon!

At this time, the inside of Suoni has been analyzed, and plasma will be severely damaged this year. Although it is not necessary to withdraw from the competition, it is certain that those who sell something will be completely suppressed by LCD flat-panel TV.So why did they join the plasma camp? Hard to please?

It is said that the subprime crisis in the United States has spread to the whole world, and the island countries have been seriously affected. They didn't invest much in subprime bonds, but like Thomson, they also had their own credit companies, credit companies for electronic and electrical products.

Ordinary electronic appliances naturally don't need to be paid in installments, but for big things like PS game consoles, laptops, digital cameras or plasma TVs, installment payment is still quite common.

At this time, affected by the subprime crisis, their credit default rate also increased. Although they won't lose a lot, they do suffer some losses.

The most hateful thing is that the highest default rate is plasma TV!

When Da he Dianxiong saw these things, he was also very depressed. Plasma, it will soon become the second biggest pain in his mind. The first pain is naturally the sale of Aiwa.

Now the board of directors of Cheney has begun to argue about the plasma. Some people support him and think that his original choice is right, and the plasma has not failed, but it is only affected by the subprime crisis, otherwise it should still be able to make money.

Some people directly said that his original choice was wrong, so that wordy took a detour, behind the LCD, the plasma above also failed to surpass song.

Now the company's profit has declined seriously, which is the fault of Da he Dianxiong. He has to take responsibility for it.

When he made so much money for the company, why didn't the directors give him a reward? And the original decision was discussed by the board of directors. Why should he carry the black pot?

He will not fail. He also needs to lead Cheney, defeat the wind and rain card, defeat Aiwa and defeat Feng Yu!

…… (to be continued. )