Chapter 1798

The Olympic Games, the biggest sports event in the world, has the most attention, the most events, the most world records, and the most people to broadcast and watch.

It can be said that the Olympic Games held in China should have created a history of audience.

Originally, there are many people in China. Although the people who like sports are not as good as those in Europe and America, this time it is held at the door of their home. With the national publicity, many people attach great importance to it.

Even some old people and old women usually watch their grandchildren's June 1 sports meeting at most. At this time, they also sit in front of the TV and watch the opening ceremony. They plan to watch some table tennis games live.

How effective is advertising at such a grand event? It's like advertising at the Chinese Spring Festival Gala has played a role in the Chinese market. The effect is immediate.

Many viewers in front of the TV saw that there were many people standing outside the bird's nest to watch, and some people stood outside to watch the big screen if they could not get in.

But many people have found out how the lens is crooked. Why does it stay for three seconds when scanning the large screen, as if it is still facing the trademark of the wind and rain brand under the large screen?

Of course, this is the result of the sponsorship fee of wind and rain electric. Although it's only three seconds, it's already a special treatment.

The most important thing is that the lens can be cut down and used directly as the advertisement of wind and rain electrical appliances.

On the air helicopter, there is also a host introducing the situation. It is even more noticeable that the host still has an l-pad in his hand. He is using this to check the opening ceremony process. The company logo on the l-pad is clear.

Originally, Feng Yu planned to spray the helicopter with the logo of wind and rain or Songjiang, but the result was No.

How much of your other product advertisements have something to do with your products? What does this helicopter have to do with the brands you mentioned? Do you make helicopters by wind and rain electronics or by Songjiang automobile?

Even if you sponsor the most, that's not the case. What do you want other foreigners to see? Is there a little bit of power?

Feng Yu had to give up. He didn't even agree to put up some posters inside the helicopter. There can only be five-star red flag in it. There can be no other picture!

There should be no advertisement on the stage of the opening ceremony. Feng Yu thought of several implantation methods, but the top didn't agree. He said to ensure the stage effect, there should be no flaws.

However, in the opening ceremony, we always have to sweep the audience. Under the audience, there are many banner ads. whichever camera can sweep, which one will take advantage.

Under normal circumstances, these are all discussed by the sponsors and the organizers. If you scan our ads, we can give you more money or something.

But this time, such as Coca Cola Olympic sponsorship maniacs, Leng is to spend money not to go out!

They have been coveting the Chinese market, but they can't open it for so many years. Although their old rival, Pepsi Cola, failed to open up the market, the refreshing Cola occupied the market, not that the Chinese did not like to drink coke, but did not drink their Coca Cola!

They always wanted to advertise in CCTV, the biggest media in China, but every year when CCTV competed, they failed to win the bid once. Even if it's midnight advertising, they are less than, but a few questions, others have given a perfect explanation, is that someone bid higher than you.

What's the matter? In your country, is this kind of secret auction possible to win the bid at a low price?

Fortunately, Coca Cola is the sponsor of the Olympic Games for many times. It has a strong relationship with the International Olympic Committee. This time, it has become one of the partners?

But when they want to pay more money for Huaxia, Huaxia doesn't want it at all. For the first time, they found out that there are countries hosting the Olympic Games that will sponsor them to push out!

But what can they do? The bar of partners in this Olympic Games is too high. Even if the last 50 million dollars is high, two billion dollars is enough!

They carefully check that those enterprises in China have raised the gate fence, but they just can't say anything.

People spend more money, can you say they spend more? This income should also be allocated to the International Olympic Organizing Committee. They will certainly not get support.

They have increased the sponsorship fee and become one of the partners. They must not miss this Olympic Games. In addition, we can take this opportunity to let their logo appear in front of audiences all over the world, especially Chinese audiences, so as to help them open up the market.

If you can't get on the CCTV, you can also have online advertisements. Anyway, this soda is mainly drunk by young people and children, which is also the main group of Internet users.

You can even advertise in newspapers, stations, school gates, etc., which is a good choice. It's just that the terminal retail outlets make them very helpless. Some people have said that members of the beverage alliance such as lehaha have hinted to those retail outlets that we have given you ice cabinets so that you can freeze drinks in summer.But with our freezer, there are several brands that can't be sold. The first one named here is Coca Cola. Of course, it's not written in the specific agreement, but there was a violation. They will never get the best-selling drinks in China in the future. The whole beverage alliance is too powerful.

Therefore, Coca Cola can only cooperate with those terminal retailers with a little scale, such as some second-class chain supermarkets in China. Although the scale is far smaller than that of Taihua supermarket group, it will not be threatened by the major beverage alliance. Many of them have Chinese state-owned shares, and the major beverage alliance cannot be too much.

But it's not enough. Those supermarkets together are not as good as a Taihua supermarket group. Now they want to make a brand in this Olympic Games, and then make full use of Chinese stars for one year's advertising.

In this way, under the promotion of interests, Taihua supermarket group will not refuse their entry, so that they can share the most powerful terminal retail channel in China.

Now they don't want to unify the Chinese market, just want to be able to stand firm. They are the world's largest beverage giant. They can sell well in Africa. How can they not be satisfied in China?

Even being squeezed into the lowest market in the countryside is a insult to Coca Cola!

But there's no way. That's the reality. Many famous brands in other countries and regions have come to China.

Is it really the so-called cultural background gap? Or as many people secretly spread, this is China, Fengyu's territory - as long as Fengyu does the industry, you don't have to think about it!