Chapter 1799

After waiting for half a day, representatives of Coca Cola saw the camera sweeping in front of their advertising banners.

The smile on his face solidified, that is to say, the scene of the opening ceremony? TM less than a second, who can see?!

That robot logo that even thinks of Yinshan has stayed for three seconds, and the gap is too big, isn't it?

You Chinese can't do this. We paid for it, too!

No, I have to talk to the Olympic Committee of China!

At the same time, Nike executives in the United States are also staring at the television, watching the live broadcast of the opening ceremony.

Nike has been in the Chinese market for several years, but its development is not so good. Originally speaking of their world's first sports brand, their rivals were just Adidas, puma, etc., but unexpectedly, the Chinese sports brand called Li Jie was also very strong.

There are also Chinese local sports brands such as Anta, which are also developing very well. The main reason is that their Nike products are too expensive!

In the eyes of the people of the United States, the $1200 sneakers are very normal. They use a lot of advanced technology. How much is the research and development cost? In addition to the star's advertising expenses, other publicity and operation expenses, the cost must be very high.

In addition, they are the world's first sports brand, and brand added value should also be considered? There are taxes and other things. Shouldn't they be a little expensive?

Don't say that China is a developing country. Without money, the richest man in the world is in China. Who can say that China is poor?!

This time, Nike has also spent a lot of money and spent two hundred million dollars to become one of the sponsors of the Olympic Games. I hope that with the help of this platform, Nike can make a brand in China, and this is a good opportunity for worldwide publicity!

It's on Nike's banner Sweep by!

Nike's executives are shocked. What's the situation and where is our advertising fee? We are a kind of sponsors. What about the preferential treatment? Who can see through the lens?

Know our Nike, naturally know this is our advertisement, but don't know who can see it?

People who know this is our Nike logo already know, do we need to continue to let them know? The purpose of advertising is to let those who don't know about Nike remember us, then understand us, and like our products.

What's the impression of this shot in a second?

Also depressing was Adidas's vice president of sales, whose ads were gone in a flash and he didn't see them.

Then I saw the camera in front of another sporting goods logo for three seconds, which is Li Jia of China!

Think about ADI and Nike. He understands. With your Huaxia brand, the lens is only three seconds, and ours is only one second?

Isn't that too obvious?

Black curtain, this is absolutely black curtain!

In recent years, Li Zhen has acquired several small sporting goods enterprises in Europe and the United States, absorbed the advanced technology and excellent designers of the other side, and made the brand strength improve very fast.

Although there is still a gap between Nike and Adi, it is not much different from other sports brands, enough to be among the world's second-class brands. In China, it is a front line, and is popular with both ADI and Nike.

Li Jia is an old friend of Li Jingwei, the founder of Jianbao. After Jianbao became a joint-stock private enterprise, Li Jia paid Li back, and Li Jingwei became a shareholder of Li Jia sports products company. At the same time, he also received an investment from Taihua consulting, including cash and some sports technology.

For example, the shock absorption technology of sneakers, such as sweat permeability technology of sportswear, etc., make the technical strength of Li Zhe's products improve rapidly. In addition, with the help of the sales channels of Fengyun holding and Taihua holding, Li Jian also sold their products to more countries and regions, with the sales soaring year by year.

At this time, Li Zhen has been listed in the mainland. Although the stock price has also declined this year due to the market decline, it is still the sporting goods company with the highest market value in China, and has become the largest sporting goods company with the highest market value in Asia.

This time in the Olympic Games, not only the logo of Lijiang company will appear many times, but also the prince of gymnastics, Lijiang, will become the person who lights the Olympic flame, just like the previous life!

This opportunity, of course, is also the result of Li Zhen's efforts. One is that he really has enough qualifications and prestige, enough gold medals, a certain degree of international popularity, and another is the result of Li Zhen's high sponsorship fee.

Well, Feng Yu also helped to say hello.

Li twist will personally back for product endorsement, so that the company's products, sold to every corner of the world!

Feng Yu doesn't know that many executives in front of the TV are crazy. They are frantically calling Huaxia Olympic Committee to ask why our advertising lens is so short and your brand lens is so long?

Wen Dongjun is also one of the members who answers the phone. He is short of manpower. Although he is a leader, he must go to the battle in person. He hung up again and stretched.

What are you talking about? How much did you spend? Don't you know that these brands with long lens cost more?Other people's advertising costs are high, of course, it will take a long time. If it's all the same, then it's really unfair!

As for why those brand advertising fees are just a little higher than those questioned enterprises, this is a coincidence. What's wrong?

"Group leader Wen, just now this enterprise representative scolded me!" A little girl with a cry of grievance said.

Wen Dongjun is furious: "which enterprise is it? Call back immediately to inform them to apologize. The phone calls are recorded. If you don't apologize immediately and compensate for the loss, export the information! This is China, and it's against them! "

They have studied all the problems they may encounter. The decisions made by the leaders should be reasonable and reasonable.

Other people have more money, more cameras and longer time, which is the reason. Current accounts, that's the evidence. Be polite to others, but don't swallow your breath. That's integrity!

"The representative of Coca Cola."

"What happened to Coca Cola? Not a soda man! You call back, I'll tell him myself. Otherwise, according to the contract, we will not let Coca Cola logo appear in front of the camera for even a second! "

Wen Dongjun was originally assigned to do logistics, but he was dissatisfied. What he wanted most was to be responsible for the scene. Could he watch it in person.

Although he was also given the position of team leader, it means that after the Olympic Games, if there is no problem, he can have a real power position. It's no longer a parenthesis at the back. It says the treatment of vice machi.

But even so, Wen Dongjun was not happy. He preferred not to be promoted, but also wanted to watch the scene.

Now he has a fire, and there are people coming for trouble. It's just that he hit the gun!

……