Chapter 1948

"Shimamura, how is the sales of our new PCs?" When he had lunch, he did not forget to work.

There was a flicker of hesitation on his face. He was afraid that the president would be furious after he said it. It is said that when his predecessor worked as an assistant to the president, he reported the bad news while the president was eating, and then he was directly hit by the plate on his face and drove out.

Da he didn't wait for the assistant's reply. He looked up and saw the look on the assistant's face. He knew there would be no good news.

"Say, what on earth!"

"It's a lot worse than our expected sales volume. It's estimated that our sales volume this month is more than 30% lower than last month."

PA!

A plate was smashed in front of Shimamura Yamako. All the soup splashed on Shimamura Yamako's trousers, and even the fragments hurt his leg, but he didn't dare to step back.

"30%? Are those sales people idiots? What's the reason? Did you find out? "

Dianxiong Dahe is very angry. After the acquisition of IBM's PC business by Suoni, the market share has increased, but the profit has increased very little. This investment has caused many complaints from other shareholders.

But now that it has been acquired, it is necessary to make a good operation. At the beginning, the film industry of Suoni also lost money, but it has not made money since then, and the profit is not too much?

According to Da he, for the time being, the profit is low, but the operation is not legal. Make efforts to improve and improve the technology, so the sales volume and profits will continue to increase.

Unfortunately, it soon ran into an economic crisis, and the sales of electronic consumer goods around the world were severely damaged. In addition to several brands such as wind and rain brand, the sales of even old brands such as Huipu fell, and Thomson, who was in a strong position for a while, was on the verge of bankruptcy.

It's not easy for them to guarantee profits. But look at the wind and rain brand, which is not only profitable, but also growing in sales and profits, which makes him very upset.

According to Da he Dianxiong, it is impossible for Suoni and Feng Yu to become friends and cooperate in the future.

Even though Yinshan and Microsoft started to fight, both sides started to contact major manufacturers to sign cooperation agreements after launching a new generation of PC operating system at the same time.

But Cheney refused to even think about Yinshan directly. They didn't even pre install the XOS generation system. They only cooperated with Microsoft and got the best cooperation conditions. Exclusive cooperation, of course, on better terms.

That Lianxiang Yinshan and Lianxiang group wear a pair of pants, and Cheney and Lianxiang group are competitors. How can they cooperate with Lianxiang Yinshan?

Microsoft just needs a big PC brand to fight against the influence of Lianxiang group on system sales, so it's almost a one-to-one cooperation with ChenI, and the two sides have signed a long-term strategic cooperation agreement.

The terms of this Agreement are better than those Microsoft gave to other PC manufacturers. I think it's a big advantage. Their single product profit can be improved a lot, and their profit margin should be increased by at least three percentage points.

But all of this is based on the normal sales of the products. If the sales volume drops by 30%, the profit will increase by 3%, or the loss will be big!

"The reason is clear, because many consumers want to experience before buying, they want to be able to make an intuitive comparison of the operation of the system."

"Other PC brands have two systems with the same configuration, and the price is the same, so consumers can choose their own after experiencing. We only have Microsoft's system, and consumers have no choice at all. "

Da he Dian Xiong frowned, how could it be like this?

Even think of the group is only XOS system ah, no Microsoft system, why even think of the group's sales did not decline?

Fruit companies have only developed their own systems. Why hasn't the PC sales of fruit companies declined so seriously?

It's our turn, just because Microsoft's system alone, the sales volume will have such a big decline?

"Just for this reason?" Da he did not believe it.

"Or it's related to other PC manufacturers taking the opportunity to do promotions at this time. They have increased the cost of promotions, and the publicity is also very intensive. Our publicity costs are focused on the second generation tablet we just launched."

Tablet computer is a product that every PC manufacturer can't let go of. The products of the generation of Johnny are not selling well, but because the output is not high, they belong to the experimental fund, so they don't lose money.

This time they launched the second generation product, which is intended to increase their share and promote as the main product.

Tablet computers are not products between smart phones and laptops. Manufacturer Xu * * C has never made a smart phone at all, but it's different. Whether it's a smart phone or a laptop, they do a good job.

This tablet computer, wordy thinks that he has more advantages. Even if he is not even a rival of the group, he should be far ahead of other PC manufacturers.

So he Dianxiong adjusted the focus of propaganda and let the Propaganda Department hype their second-generation tablet. As for the notebook, they didn't publicize a lot, because they didn't launch a new model, only the system was replaced.Isn't it enough to put up banners or window advertisements at the door of the store? Can't we rely on Microsoft's propaganda?

Now that he knows, it's really not going to work.

Other manufacturers are doing sales promotion. OK, we are also doing sales promotion.

I don't believe it. I can't sell you!

President Dong is also asking his subordinates about their PC sales. They are different from zhoni. When they want to find them in Yinshan, they think about it and agree.

A standard contract with the same conditions as other PC manufacturers. They also know that zoeni has chosen to cooperate with Microsoft in an all-round way, but Dongzhi will not gamble. They can adjust the output no matter which one wins, so as to keep the enterprise profitable all the time.

This time, they have prepared more promotional expenses. In the island market, they have to beat the biggest competitor, Suoni.

Although the two sides have more cooperation in other aspects, they will not be soft in the competition.

I learned that the door of Dongzhi's store was lined up, while that of shuoni was very cold. The president of Dongzhi was very happy. Dongzhi, the leader of the island market, was about to be determined.

He ordered that the sales promotion should be continued. Many stores in Dongzhi and shuoni are close to each other or opposite each other. We must not let shuny snatch away customers.

After you bought IBM's PC business, didn't you call it the first PC manufacturer in the island country? This time, you will know that if you expand your business, you may not win. If you make a wrong choice, you may lose.

Obviously, the choice of Suoni is too extreme. Since the opportunity comes, there is no reason for Dongzhi to miss it.

Johnny, stand aside!

……