Chapter 2027

It's the same as in the previous life. Such a way can't solve the problem at all. Why Alibaba bar was blocked from listing in the U.S. in the past? It's very difficult to think of London listing, even to open a branch there, because the other side said that taobao.com was full of fakes.

This is a very real problem, a fake can be listed, which will affect the reputation of the whole listing industry.

Don't Ma Yun know the problem? Of course he knows, but now there is a problem that they realize too late.

What technical problem Ma Yun said is not that it can't be solved, but that the amount of capital needed to be invested is larger. In the long run, it's worth it.

Anyway, in the future, we still need to raise funds and go public. Now, even high debt operation is OK. How many investors are waving cheques waiting to buy shares of Alibaba bar.

The most difficult thing is that Alibaba bar cannot lose its customer resources, which includes buyers and sellers.

The buyer is simple. Most of them come here at this time. If you're not cheap enough, they won't buy it. Then the traffic will plummet.

The decrease of flow naturally represents the decrease of sales and profit. Then other competitors in C2C field will have an opportunity.

Now Taobao's biggest competitor is not eBay, which has lost its joint venture in China. Although not losing money, but far from the original goal of occupying the Chinese market.

The biggest competitor is patting, penguin's shopping website. Relying on penguin's strong user base, the number of users is growing rapidly.

A penguin pop-up window, let how many people notice this website, who let almost 80% of the Internet users, all use OQ number?

Now the number of users of OQ has caught up with MSN, which makes Microsoft unexpected. Even before Feng Yu's rebirth, he had a variety of instant messaging software and social software, but OQ was still the most active user in the world, because many Chinese enterprises have turned it into a kind of online office communication software.

That is to say, OQ is very easy to use in both work and life. Coupled with the growing number of game end users, it also feeds OQ chat tools.

This is the case with Huaxia in the past. There is a lot of competition between Alibaba bar and OQ, because many ideas overlap, and each has its own huge user base and wants to develop more business profits.

The same is true in this world. When the enterprise develops to the present scale, business expansion is inevitable. Every network technology company is exploring more ways to make profits.

Ma Yun is worried that after fighting against the fake, the users all ran to take photos, which is an unbearable loss for Alibaba bar.

As for the seller, because Alibaba bar began to provide value-added services, unlike that it was completely free at the beginning, the profits of some businesses were greatly affected. In order to expand their profits, they would sell fake goods.

At first, they used the low price of fakes to attract customers. Later, they found that many customers knew that they bought fakes for the sake of cheapness, so they might as well sell fakes and make more money.

"Old horse, think about it. Is that really feasible? You will split the website, which will definitely have a great effect, but you still need to let Taobao pour traffic into the other two websites, right? "

"The website is split and users are divided, so the market position of Alibaba bar will be challenged. If you crack down on counterfeiting at this time, users will lose more quickly. Don't forget that other websites are also working hard. "

Not only in the C2C field, but also in Jingdong, Suzhen and state media, let alone in the overseas e-commerce giants such as Amazon and Yibei, who have entered the Chinese market, are looking for opportunities to expand.

"Then what do you say?" Ma Yun also has a headache about this. Whoever is the market leader does not want to be surpassed again, especially because of his decision-making problems.

"It's simple. It's hard to crack down on fakes. At the same time, I will tell other websites that they will also crack down on counterfeits at this time. We will have a nationwide joint crackdown on counterfeits. "

"In this way, Alibaba bar, as the leader, will naturally get some positive images, even this image is not bad. Of course, anti-counterfeiting will not blow away the cheap goods of taobao.com. Some small brand products are low-priced in themselves, and they will still be preserved. "

"Users don't need to shop one by one from the stores of similar products when they buy things, so as long as we have products that users search and are indeed cheaper than other stores, then we can retain the vast majority of users."

"At this time, it will be better to cooperate with your split website. You split the website to do B2C, right? "

"Dong Feng read our report, right? We always have this idea. At first, we are doing B2B, and then we have experience in C2C. After this combination, we will surely have no problem in making a new model."

Feng Yugen didn't look at the report carefully, but that's what Aliba did. The biggest advantage of B2C is that the reputation of the enterprise is higher, and the enterprise will not sell fake goods for the sake of reputation.But it can't solve the problem fundamentally. There are still many people who buy fake goods in exclusive stores.

The best way is for enterprises and the state to fight jointly, but this can only cure the symptoms but not the root causes. The way to solve this problem is to raise everyone's awareness, so that everyone no longer wants to buy fake goods, which requires everyone to have money in their pockets.

When you only earn 1000 yuan a month, you must choose cheap clothes, because your annual salary may not be able to afford expensive clothes.

But when you earn 100000 yuan a month, you will start to choose styles, materials, brands, etc. when you buy clothes, and you are willing to buy more than 10000 yuan of clothes.

However, it takes a long time for the concept to change and people's life to be rich, so it's hard for fakes to disappear, but the rate of fakes can be controlled.

Someone once said that the fake rate at the top of treasure net is eighty percent, which is too terrible. According to Feng Yu, more than 10% is very serious, and the fake rate of Taobao has never been lower than 20% since it was launched!

Ma Yun didn't directly agree, but said to think about it. It seems that he can't be ruthless. Because if the attack is too strong, it really shakes the foundation of Alibaba bar. Feng Yu said that all of us worked together to crack down on counterfeits, but other families developed later, with fewer fakes, and they would complete them faster, so they began to attract users who left from the treasure digging.

Treasure digging is the biggest cash source and foundation of Alibaba bar, which can't be shaken.

Seeing Ma Yun's hesitation, Feng Yu said nothing more. In fact, he doesn't have a very good way. It seems that Ali has fallen into a dead end.

But Feng Yu thought there was another way. He just didn't know if Ma Yun would agree.

……