The 82nd Oscar begins. Feng Yu sits at his home in Los Angeles and watches the live broadcast.
A lot of media build momentum for other films, directors, actors and so on, but together, they can't compare with MGM.
"Avatar" and "Inception" were shortlisted at the same time, and the publicity was also focused, otherwise it would be difficult to guarantee that other films would break through successfully because of the apportioned votes.
Kirilenko held his glass: "Feng, can we win the prize this time?"
In fact, Feng Yu is not 100% sure about this. This is not the sale of products. As long as they pass the test of the market and are well publicized, they will catch fire.
When you buy products, you don't gamble on those that are not easy to use. It's to make trouble for yourself. However, there are many accidents in this situation. Anyway, they are not optimistic about the election, and have no loss to them. They can also vent their dissatisfaction.
"Just look at it. No one can say if it doesn't come out."
Feng Yu can get all kinds of design awards for his company's products. At the same time, many of them think they can, but they didn't get them in the end.
If this Oscar won't let "Avatar" win, don't blame Feng for holding other film festivals and other awards. All he could do this time had been done. The rotten tomato alone played a great role.
The previous "bomb disposal force" looked for rotten tomatoes to do public relations, and the freshness was very high, more than 90%. But in this life, Feng Yu asked people to make some small moves.
"Avatar" and "Inception" are all over 90% fresh, while "the bomb squad" is only 47%, because this movie is really boring.
And Feng Yu also let rotten tomatoes announce the number of people participating in the scoring and publicize it.
Only a hundred thousand people participated in the scoring of "the bomb disposal force", while the number of people involved in the scoring of "Avatar" actually exceeded ten million in history.
Of course, it's related to the media's propaganda. It not only publicized avatar, but also promoted rotten tomatoes again, making this more famous and authoritative.
Although Feng Yu spent a lot of money on publicity, he can earn it back through other aspects. Rotten tomato, a website that scores movies, books and so on, now has a market valuation of more than $1 billion and is still improving.
Many movie companies say rotten tomatoes are not fair because they are too close to MGM. But they can't stop viewers from going to rotten tomatoes to rate movies they love or hate.
But rotten tomatoes can swipe tickets. Everyone knows that. If any company offends MGM, then rotten tomatoes give a low score. Many of the people who want to see this movie are awesome.
On the contrary, if the score of rotten tomatoes is very high, many people think the movie is worth watching, and the box office will naturally perform better.
MGM, using rotten tomatoes to tie other film companies to their chariots.
Wind and rain holding publicizes that rotten tomato is a unique website, which shows its love for movies from the perspective of audience. This is the standard that any film company should refer to. They make films with the ultimate goal of making money.
If they don't make money, they won't do it.
Every time they invest or release a movie, they will do enough market evaluation. There are so many films made in Hollywood every year, but half of them can't even find a distribution company to go to the big screen.
Before, many people's films could only be distributed in the form of CDs, which could be sold or rented. Now we are aiming at the Internet market, not only utumbo, but also some other video websites. Now we are also starting to make online movies. In fact, it's the previous CD-ROM movies, with more Internet as a release channel.
"Well, Elena has been nominated for best actress. You didn't spend less."
Feng Yu nodded. For the nomination, he spent a lot of money to get Elena through the first two rounds of screening.
To be honest, the requirements of inception for acting are really not high. Little Li never thought that the film could win the prize, but the script made him very interested, which would definitely enhance his popularity and pay him well.
Elena is the first movie to actually participate in. In other small movie awards, Elena even won several of them.
Of course, the films in the competition are not many in themselves and have little influence. It's just to brush Elena's popularity.
This time, it's enough to get him nominated. If he wins the prize, the black curtain will be too obvious.
It's enough to make Elena happy. It's also good for her popularity. But Nolan, Cameron and other people have gently said that Elena's acting skills are not very good, which is good enough for a new comer, but they don't think Elena can become an Oscar winner.
Because Elena lacks a lot of life experience and many roles are beyond her control. Instead, they think that Elena is the world's top in singing and dancing. From the awards that Elena has won these years, it can be seen that she is really worthy of her name.But then, Elena is happy enough, Feng Yu is to hold. If you don't get the prize, you need to constantly increase the exposure. Anyway, it's enough for the audience to see Elena enter the competition unit, and they won't know how many votes Elena won in the end.
"Brother Ji, it's very easy to be shortlisted in the competition of the United States. Just smash the money. It's a lot harder to win, but I think Cameron will get at least one important award this time. "
Either the best director or the best film, if not, Feng Yu will make people crazy to promote the Oscar black screen. It was the same in his previous life, which forced Oscar to modify his voting mechanism for many years.
In fact, there are many loopholes in the current voting mechanism. When the awarding guests announced the winning films, the whole person was stunned because he felt incredible.
Feng Yugang said, the best picture announced the results, "Avatar" award, James Cameron and MGM CEO Schmitz came to the stage to receive the award, the two made a strong speech, at this time, there is no need to continue to be modest. Thanks to Oscar for not being biased against science fiction movies any more, and thanks to Feng Yu and Kirilenko.
Kirilenko patted Feng Yu on the shoulder: "do you hear me? They also thank me."
Feng Yuxin said that this is the routine. Your company has made great support for special effects. Thank you for your politeness. No one will be stingy, but you should not take it seriously.
When the best director also fell into Cameron's pocket, Cameron was even more complacent. Later, when he learned that the best film and the best director came in second place, that is, the bomb squad and his ex-wife, he admired Feng Yu even more.
Fortunately, PR is good enough, otherwise it may fail. It's so hard for science fiction movies to win Oscars. This time, Cameron did it!
Feng Yu turned off the TV. This time, he was successful again. But then, a lot of news appeared on the Internet, including Feng Yu's comments on the Oscar selection. Seeing this, Feng Yu was not angry, but he was very happy.
I am the black curtain, how can I!
……
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