Chapter 2041

"Feng, when we are so happy, let's celebrate with some Chinese elements?" Kirilenko suggested.

Feng yubai takes a look at Kirilenko. At the beginning, Feng Yu bought the manor in Los Angeles. Later, Kirilenko came here twice and said that the house was decorated in American style. As a Chinese, Feng Yu must have certain Chinese elements.

At first, Feng Yu thought that brother Ji was going to promote fengshui, but when he saw the gift from brother Ji, Feng Yu wanted to ask, did you prepare this TM for him?

What's the biggest Chinese element in this room? Not those Chinese books, but a Mahjong machine!

It makes sense to put proper Chinese elements everywhere.

What makes Feng Yu feel speechless most is that in order to let someone play mahjong with him, Kirilenko let many executives of polar bear holding group learn. There are more people in the meeting of wind and rain holding and Taihua holding.

In brother Ji's mouth, this is the most representative of Chinese elements, and should be vigorously promoted, this is the quintessence of Chinese!

In fact, at this time, some gambling fields in Europe and the United States do have mahjong machines. Many foreigners also find it interesting to play, and many people are obsessed with it.

Ralph and the CEO of polar bear holdings, sepsov, played with them, chatting with them.

"Feng, someone from Thomson has contacted me and wants to cooperate with us again. Three. "

"Touch. Five. Thomson, is it developing again? Last year, I heard from Philips that Thomson is still in a loss

Feng Yu is curious. Where is Thomson's self-confidence? He is still qualified to cooperate with them? At the beginning, it was Thomson who said no cooperation, and Thomson who turned to other enterprises for cooperation, so that no human feelings could be talked about.

"What's the development? It's just because it can't develop that I think of you and me." Since the agreement between Thomson and Feng Yu was torn up, the Eastern European market has also lost.

Kirilenko doesn't run any electrical companies, but there are sales companies. They have the best sales channels in Eastern Europe. If you have any products that want to sell well in the Eastern European market, it's right to find Kirilenko. The retail boss in Eastern Europe doesn't blow it out.

Thomson just wanted to establish a new relationship with Feng Yu through Kirilenko and restore their glory.

In the beginning, Thomson was the No. 1 in North America and the top three in Europe. But now, there is no ranking.

Europe's leader was won by Philips. Asia is a big game. Island countries and South Korea have good brand management, but the best is in China, as well as in North America.

The most successful one is not Feng Yu's brand, but a joint-stock enterprise with collective ownership - Heer.

At the beginning, Heer became the second largest appliance market in North America, suppressing GE's electrical brand, but lagging behind Thomson.

At the end of Thomson's career, Heer is in the top position, ranking first in the global market of refrigerators and washing machines, as well as in the fields of television, kitchen appliances and air conditioning.

At this time, what is the brand with the highest production, sales and profit in the world, Changhong or Huaxia, and Taihua holding indirectly holds some shares through wind and rain electrical appliances.

Who is the leader in the field of air conditioning, Gree, or the brand of Huaxia.

Small kitchen appliances stand side by side, such as Glanz, Heer, Midea, XIMENZI, general electric, Sanyo, etc. all have their own advantages. Before that, the eldest one was Thomson.

At the beginning, there was a very important reason for Thomson to quarrel with Taihua holding. That was that Thomson asked Taihua holding to restrict the development of Heer, Glanz, Gree and other brands in Europe and America, and help Thomson to occupy the Chinese market.

Feng Yu is not incapable of fulfilling this requirement, but how can he agree?

If we don't help our country's enterprises to develop, we will restrict them in turn, and then help foreign enterprises to occupy the market. That's not to sell the country to thieves!

It's useless for Feng Yu to say that Zong Qingxian refused directly. With some conflicts in business development philosophy, we finally parted ways.

But after the separation, Feng Yu's business development is still very good, while Thomson is going downhill. Now it has completely declined, and many businesses have been divided.

"Brother Ji, do you want to help them?" Feng Yu asked.

"I'm not interested, but I don't know what you think. That Thomson, it's really not so. The appliances in China are the most popular in Eastern Europe. Good quality, low price, good after-sales service. "

In fact, the quality of home appliances is good and the price is cheap all over the world. Even in such markets as the United States and island countries, it seems that developed countries have a lot of money, but you will find that the sales volume of high-end products is not good at all, and good quality and low price are the pursuit of mainstream consumers.

Many people say that when the supermarket in China is on sale, they line up to rob like crazy, which is not the case in other countries. However, when you are abroad, you will find that on any Black Friday or holiday promotion, people in the United States are more crazy than those in China.At least, China's e-commerce is the most developed in the world, which can avoid the holiday rush of traditional supermarkets to some extent. Although there are Amazon and Beibao in the United States, they can't really compare with the prosperity of e-commerce.

Some things that can be done in China can not be done in the United States because of the cost. How densely populated China is? It's far from the United States.

Kirilenko was not interested in Thomson, which saved Feng Yu the trouble of persuading him: "I'm not interested either. Thomson betrayed us. His downfall was his own fault. I'm not interested in reaching out for the Betrayer. "

"Besides, now the world's electrical appliances are mainly divided into five camps. The European camp, backed by the European Union, has a great advantage in sales in Europe. The US camp, backed by the mature market of North America, also has a certain influence in Europe. The island camp has been a powerful power in electronics and appliances for many years, and Asia, Europe and America are all good. The main advantage of Chinese Camp is good quality and low price, but the brand promotion is a little poor. There is also the South Korean camp, the weakest in comparison, but it should not be underestimated. "

Like Heer, Mingming is the leader of the appliance market, but the brand value is not high enough. The annual sales volume is more than 20 billion US dollars, the net profit is about 10%, and the brand value is less than one billion US dollars.

In some large enterprises, the brand value can even be comparable to the sales volume, and it should be about the same as the net profit at the first time. From this point of view, the promotion of brands such as Haier is still weak. The products sell well, but the brand concept has not been well marketed, which is far worse than the wind and rain brand.

Huaxia manufacturing is very popular in the United States, but the brand of Huaxia is much weaker, which is not good. Feng Yu wants to change this situation and let the world know that Huaxia manufacturing is the best and Huaxia brand is the best!