Chapter 539

The biting dog immediately began to keep busy.

The first is to look at the information.

When the microblog event first came out, Wangting entertainment had 800 + anchors, basically covering all types.

The most important asset is not the four big food broadcasting that have been popular out of the circle, but the more than 200 American air models.

People who often watch the live broadcast know that an extremely beautiful female anchor often appears in the classification of the show. Her appearance is very good, but it was difficult to get angry in the early stage, and then she changed her profession soon.

Why?

Low EQ, bad temper and big shelf.

Girls with high appearance value generally grow up in the support of the stars and the moon. They have not been severely beaten by the society. They regard themselves as too high and it is difficult to put down their body to coax men.

The show live broadcast is essentially a service industry.

If you can't put down your figure and low posture, it's difficult to succeed.

The traffic captured in the newcomer period depends on affinity. Every small white number may be the big brother in the future.

The cultivation period after players' initial brushing depends on EQ to establish and maintain emotional ties.

The adjustment period when the live broadcast effect is unsatisfactory depends on perseverance. All the big anchors are the "leftovers" who stick to it. They don't have any tenacity. The negative pressure from black powder is enough for you to drink a pot.

However, it is difficult for a real beauty with high appearance value to have the above qualities.

Because there are too many opportunities for realization, there is no need to fight.

The same phenomenon widely exists in any service industry, such as SKP's luxury seller. A beautiful woman often appears, but she often works for a long time and will never be the top seller in the store.

Return to the market: do players need high-value beauties?

Of course!

The beauty made by beauty + filter + skin grinding has a poor viewing experience and seriously lacks that kind of natural texture.

Wangting entertainment can sweep the entertainment category in the early stage because of the natural beauty under the HD camera.

And not one or two, but one or two hundred.

Dimensionality reduction attack and cluster output washed out the original female anchor of the show.

The original live broadcasting atmosphere is that everyone looks beautiful in death. One by one, the live broadcasting background is all high white, high paste and high saturation.

The viewing experience is conceivable.

Now, hundreds of female anchors who take the texture route flock to the market and forcibly elevate the aesthetics of players.

The collapse of order, style and hidden rules.

At the same time, because she has been a model and contacted the fashion circle and entertainment circle, the female anchor of Wangting entertainment is not so childish and will not hold it too high.

When Wang Yan picked people, he paid special attention to special points and conversation.

The former represents self-discipline, while the high-value and mixed model circles are self-discipline, which basically means enough perseverance and hard work.

Speaking represents emotional intelligence and quality, which is an important condition for going on.

In the wild era when live broadcasting just broke out, this is a dimensionality reduction Corps.

According to the financial report of Wangting entertainment in February, the more than 200 models from Meikong contributed nearly three fifths of the profits!

Compared with them, the ability to directly absorb money is not enough.

Moreover, the largest net profit is not those big platforms at all.

Wangting entertainment has stationed a total of 78 live broadcasting platforms. The smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order to let Wangting entertainment enter the site, the conditions are 65% gift sharing and 30% large recharge rebate.

Recharge 10000, get 13000 tokens, brush them to their anchor, and finally settle 8450 yuan to Wangting entertainment.

The platform only earns 1550 yuan. I don't know whether it is enough for water, electricity and broadband.

Wang Yunxi sent the past three female anchors to test the water. As a result, the eldest and second broke out before their own officials brushed the list.

The monthly list has exceeded one million for three consecutive months, and has directly become the first sister and the second sister of the platform. It's fun to play against each other.

The third one didn't adapt very well and turned to a small platform KK focusing on dance. As a result, Wang Yan planned to establish a platform department in Zhangjiang Park, unify technical standards, use a set of bottom templates and multiple operation teams to open a tragic road of leek.

Cutting more and cutting less is not important. Spend money on drainage, official brush and number maintenance

Anyway, sneak into the village. Don't shoot.

The third thing is to join the team.

There are many teams who want to join Wangting entertainment. Some Wang Yunxi can make decisions, and some want to talk to Wang Yan in person.

For example, Zhang Dayi, a big online celebrity who has cooperated with Taobao for a long time.

Another example is Huang Wei and his wife who want to enter Taobao live broadcast in Guangzhou.

And one vote of unknown cultural companies.

Their main goal is affiliation, or cooperation - because they can't get the top treatment of Taobao live broadcast.

Of course, Wangting entertainment is no better than Taobao. The gap is too far.

However, compared with Taobao live broadcasting department, Wangting entertainment is in an obvious strong position.

At the end of last year, when Taobao was preparing for live broadcasting, the two were still equal. However, with Wang Da less out of the circle and the explosion of heat, Wangting entertainment stood firm as the leader of the brokerage company, the attitude of Taobao live broadcasting became more and more softened.

More than a dozen people and horses, three or five long guns. The new Taobao live broadcast is said to be very valued. In fact, it is just a idle chess.

Well done, you can break through and have what you want in the future.

If you don't do well, that's one of the thousands of projects that fail quietly every year.

Chen Lei, the person in charge with great pressure, has held meetings and communicated with Wangting entertainment more than once, and officially established Wangting entertainment as the only in-depth partner in the middle of this month.

On April 1, the trial run of Taobao live broadcast will begin, and all anchors, including elegant, are eager to try.

Some of the more sensitive businesses and online celebrities also focus on this.

Most people are not optimistic about Taobao's measures, but there are always a few people willing to take risks.

Then, in order to get the best conditions and reduce risks, cooperation with Wangting entertainment has become the only choice.

Different from traditional anchors, these teams are more commercialized, more independent, more adventurous, and need to connect with upstream businesses.

Therefore, the possibility of direct merger is unlikely. The original contract is not suitable and should be discussed one by one.

Wang Yan is very interested in Zhang Dayi.

This year's hottest online popularity, dog brother himself ranked first, Wang Siming ranked third, Mizi ranked eighth at most, and Zhang Dayi ranked fifth.

Beauty comes second, mainly because of her influence in private service fashion, which is a good supplement to the power of Wangting entertainment in live e-commerce.

It's like koalas who are not successful in eating and broadcasting and are ready to transfer to Taobao live broadcasting to sell snacks. It's not important whether they have created profits for Wangting entertainment before. What's important is to explore the strategic significance of a new classification.

When will the profits created by Taobao live broadcast catch up with the runaway female anchor of the show?

It's hard to say.

It's likely to never catch up.

But we still have to do it, because the ceiling of the show can be seen at a glance, and there is only money, no external influence, and can't tell a good story.

Wangting Entertainment's profit this year is likely to reach 600 million, with a great probability.

If calculated according to the normal net profit valuation method, the valuation of Wangting entertainment should be 10 times the annual net profit, that is, 6 billion.

But investors don't.

At present, Wangting entertainment is only worth 2.5-3 billion, and even a quarter is brought by Wang Yan himself, because of the uncertainty of the show and the low growth of the prospect.

If you want to break through the barriers, you have to tell a new story.

Therefore, the first thing Wang Yan did when he returned to the magic capital today was to meet Zhang Dayi.

Financing negotiations should be put behind.

If there is no substantive breakthrough, Wang Yan does not even intend to start financing.

If you don't get more than twice the premium, what face is called cutting leeks?

Now let people enter the market with a valuation of 3 billion, which is tantamount to being a loose money boy and fattening investment institutions with their own hard-working heat. Don't even think about it!

After getting off the plane, Wang Yan went straight to the venue.