Chapter 540

There is a full season hotel downstairs of Wangting entertainment, but Wang Yunxi still arranged the cultural company to Pudong Shangri La.

The membership price of the lowest room in Pujiang building is still 970 a night, highlighting a rich man.

Wang Yan got off the plane and went straight to Shangri La without changing his clothes.

On the way, I suddenly received a call from Chuxin.

"Wang Wang, why didn't you wait for me to pick you up?"

Wang Yan was stunned and quickly found his blind spot: "Hey, how do you know I'm here?"

"Hee hee! I won't tell you!"

Chuxin smiled happily, making brother Gou's scalp numb.

Mom!

I have spies around me!

Feel this Shura field is special? It's getting more and more sad

Wang Baobao's heart was bitter, but he had to coax: "I'm in a hurry. Let's have dinner when I'm finished."

"Where are you going? I'm fine. I'll accompany you!"

The little sister hasn't seen Wang Yan for a long time. She's a little annoying. Brother dog has no choice but to report his position.

"I'll see you in the conference room? Got it!"

Brother dog sighed, put down those useless thoughts and went straight to the hotel to find brother Xizi.

Before the interview, Wang Yunxi took the time to report: "the company has inspected, and now there are only the last two points to be discussed. One is the share proportion of personal studios, and the other is the inclination of resources."

Wang Yan raised his eyebrows and said, "it's hard to talk about it?"

Wang Yunxi nodded: "the other party bit very hard and insisted on seeing you."

"OK, I'll come."

Unlike Wang Yunxi's dignified and dull, brother Fugui seems very relaxed.

Wang Yunxi wondered, "where did you get the assurance?"

"Let's talk. What they want and what I need may not conflict."

Wang Yunxi said, "if you can take her, the rest of Taobao's own platform will be vulnerable. She can make a good start for us, but she really wants too much..."

Zhang Dayi's online red shop, Wuxi wardrobe, sold out on double 11 last year. Of course, it doesn't matter how much he made. What matters is the influence and consumer trust.

Wangting entertainment wants to enter this new track, which is exactly what it lacks.

"Please ask her to come over, and then leave Xiaoguan. You go and do your work."

Wang Yunxi was very busy, motioned assistant Xiaoguan to do a good job of service and record, and hurried back to the company.

Ten minutes later, Zhang Dayi came.

"Hello, Mr. Wang! Thank you for taking the time to meet me. I'm your fan!"

When they met, they took the initiative to stretch out their hands, bowed one after another, and walked in a hurry.

At the same time, there was no hypocritical surprise on his face: "Wow, so you are so handsome, President Wang? The debate in the super words can be stopped..."

Wang Yan's husband and wife haven't done any big business, but they have also done business for so many years. In particular, we can realize the difficulty of not making a mistake at all.

You haven't missed every marketing, spending and decision-making since the big stomach King competition.

We had a double 11 last year, and we lost more than 2 million because of one mistake.

So I think, since you have made such great efforts, it's worth gambling.

Anyway, live broadcasting may be a trend. It's nothing without harvest for a while. We can stick to it. "

Someone with a heart

Whether it's flattery or not, it's rare to have a solid understanding of Wangting entertainment.

However, the outside world has gone a little too far on their own myths. What is always good?

Wang Yan shook his head and smiled with emotion.

"In fact, I haven't had any interviews."

"Ah?!"

Huang Wei and his wife were stunned. They didn't understand how to start from here.

Wang Yan did not explain again, nodding in affirmation:

"The vigorous development of live broadcasting is a general trend. The combination of e-commerce and live broadcasting has strong scene capacity and huge flow realization potential. It is a good outlet, but it is difficult to do. You should be mentally prepared."

Huang Wei and his wife are doers. They don't understand at all and look confused.

Wang Dashao didn't mean to explain any more and directly took out the conditions.

"The company provides you with live training, team building, financial processing, legal support and other logistics services. In addition, it does not interfere with anything.

You have been Taobao merchants for many years. You take the lead and command the team to select products, negotiate, prepare goods and sell.

In terms of shares, I'll give you 30%.

If you sell your own brand during live broadcast, the profit of the merchant does not need to be shared by the studio.

If I really want to do well, I can pull Ali in to invest in the future. It is not impossible for the studio to be upgraded to a subsidiary and listed separately.

Is there a problem? "

Brother dog is very domineering.

Identity, status and resources are too unequal. It's meaningless to say too much. If the conditions are smashed down and a cake is drawn, it's almost the same.

The so-called 30% equity of the studio is actually about equal to signing the anchor and giving a 30% gift share.

Huang Wei generally understood the cooperation content and showed a little tangled.

"Mr. Wang, in fact, we also want to invest some..."

"What are you doing there?"

Dashao chuckled: "now it's a team of 100 people serving more than 30 anchors. Next, it's likely that dozens of people serve one head anchor. The monthly expenses such as salary, social security, transportation, Bill brushing and drainage are in the millions.

The company does not lack money or traffic. What it lacks is an anchor with rich experience in e-commerce.

So your money doesn't matter. What matters is yourself.

However, you are not important enough to talk about more conditions. You have not proved yourself, but we can pour out a new net red with traffic at any time.

Do you understand?

The reason why I am willing to give you a studio quota is to appreciate your feelings on the one hand and value your tenacity on the other.

So far, there is no room for the anchor from Wang Ting. It depends on the results.

However, you can directly get the guarantee of ranking second in clothing category and traffic.

So that's it, okay? "

Huang Wei and his wife looked at each other and nodded hard: "OK..."

The flow is in the hands of others, and the inclination of Taobao's resources is also in the hands of others. Of course, it can only be good.

But the conditions are actually very relaxed.

All the investment is from Wangting entertainment. As long as she broadcasts live, she can get 30% of the net profit without delaying the sale of her own clothes. It's an opportunity for nothing.

It's not that you can't sell live broadcast by yourself, but the cost performance is too low.

The more Taobao merchants understand the importance of traffic tilt.

If the store is not exposed, it will die. Isn't that true for the live broadcast?

So, that's good.

"Then I won't be polite to you. Bring the contract tomorrow morning and call a lawyer to prepare it in advance. The details can be discussed.

After signing the contract, we are a family. If we get along slowly, you will find that there are many opportunities in life, and I am a leader who never let my own people suffer. "

A sprinkle of chicken soup and a picture of a big cake are the perfect ending.

Huang Wei and his wife were very excited: "we believe in your character!"

That's true. The people all over the country believe in God Wang's righteousness.

……

Xiaoguan went to see off the couple. Only Wang Yan and Chu Xin were left in the meeting room. Finally, he had a chance to stretch his waist.

Ah ~ Gee~

Bang, bang, bang, comfortable!

Miss Chuxin squinted at Wang Yan's change from boss to dog. Her eyes were smiling and shining.

Suddenly he asked, "Wang Wang, why do you say different things before and after?"

"Which one?" Wang Yan was a little confused.

"You tell Zhang Dayi that you are not optimistic about e-commerce live broadcasting, and you tell Huang Wei that e-commerce live broadcasting has a future... Big deception!"

"Ah..."

Wang Dashao lost his smile: "he and Huang Wei are telling the truth."

What I told Zhang Dayi before was basically perfunctory.

"Why?" a question came out, and she couldn't help but continue. "What is scene empowerment?"

It's all right to be idle. Brother dog just explained to her one by one.

"Do you think it's much more attractive than the pictures of Taobao store?

Compared with offline shopping, the biggest defect of previous online shopping is that it can't actually experience commodity attributes.

Now for live broadcasting, the anchor can personally establish a trial scene to make the audience feel three-dimensional.

And can send barrage communication at any time and communicate in time. "

Chuxin tilted his head and asked, "that's no different from TV shopping. TV shopping can be done as well. Those ugly entrepreneurs have no problem."

"That's because of the lack of net red!"

Dog brother suddenly became passionate.

"Didn't Chen Zhonghe, the former coach of the women's volleyball team, still sell drugs on TV?

The so-called flow realization potential is aimed at net red!

Every time Mizi Lingya eats and broadcasts, the barrage is everywhere shouting greedy and I want to eat too.

The first time I had a big stomach King competition, sand carving netizens couldn't afford emperor crab and learned the technology of juice mixing ten percent.

This is the huge driving effect!

Moreover, the fans of wanghong have a strong tendency of dedication. The female anchor sprinkles a Jiao, and the local tyrants and licking dogs sprinkle money crazily.

The male anchor shouted: brothers, rush for me!

Fans swarmed in.

What if brother Dagang took that group of iron powder and shouted "buy it for me" instead of washing it for me?

What if brother Dagang makes a personal credit endorsement to make sure that your purchase is the lowest price in the whole network?

Is it possible that some of them really want to follow the crowd, and the other part really sells a lot?

Net red has traffic and fans, but there are too few ways to realize it now.

Asking for gifts is tantamount to digging meat. It can't be enlarged.

If the things sold are really cheap, it is tantamount to making profits. It is absolutely different.

Think about it, if the scale is large enough, then there will be capital to further negotiate with businesses and continue to reduce shopping costs, which in turn can promote the scale effect again

This is a perfect closed loop!

The influence of online popularity and the trust of fans are the prerequisites. Taobao provides payment channels and return channels. Merchants can achieve the goals of reducing inventory pressure, expanding brand awareness and sprinting market share by making profits.

Finally, fans buy cheap goods, the anchor gets a commission, Taobao gets traffic and service fees, and the merchant completes the strategic goal.

The result is a win-win situation.

Only such a business model can support the further valuation of Wangting entertainment!

I estimate that it should not be a problem for the future head anchor to sell 1.8 billion corresponding commodities a year.

Wang Ting entertainment has dozens of head anchors and hundreds of central anchors, with annual sales of hundreds of billions. How many leeks can it cut when it goes public on NASDAQ?! "

Gouzi is in high spirits, and Chuxin's eyes are intoxicated.

She was a little afraid to imagine that scene, but Wang Wang was so confident that she was willing to believe it.

"So, in fact, as early as the first time the big stomach King ate and broadcast, you had planned today's transformation?"

Σ (°△°|||)︴

Little sister, do you think I'm an immortal?!

Brother dog was very ashamed. He hesitated for half a second between continuing to beep and telling the truth, and finally chose the latter.

"That's fine.

I began to think about this problem after I sent an invitation to cooperate live on Taobao.

Miyko's eating and broadcasting is a hint. I spent a long time thinking about whether live e-commerce can be done and where are the opportunities.

After the microblog debate, I really figured it out and decided to go all out. "

At that time, Wang Yan read a large number of economic works every day and thought about all kinds of problems.

It even includes how to make good use of their online celebrity identity and microblog popularity.

There is no flash of inspiration, but accumulation.

Gradually understand the business logic of e-commerce live broadcast.

From the bottom logic, stars are high-level substitutes for online popularity, with higher popularity, greater trust and easier negotiation with big brands.

Unfortunately, they lack a professional team, and they may not be able to adapt to the sales work.

Otherwise, Wang Yan really wants to sign a few front-line traffic contracts.

There is feasibility.

Once the box office of witch explodes, director Wang can be regarded as the No. 1 figure in the entertainment circle. He can definitely talk about it.

But don't worry.

Wait until Wangting entertainment is going to be on the market to cut foreign leeks. Maybe it can cut a few more kilograms. Isn't it beautiful?

Chu Xin doesn't know what Wang Yan is thinking. Anyway, he worships like a little fan sister.

"We're barking the most! Are you hungry? What would you like to eat? It's my treat!"

The dog brother smiled and began to expand again.

It will be a long time before Chuxin will understand how ridiculous Wang Dashao's "ambition" is today.

The head anchor only sells 1.08 billion a year?

Are you messing with me?!

But no matter what the prediction is, Wang Yan, who has bravely taken the first step today, is destined to become a big man on the new track.

Moreover, this is a true self-improvement without relying on external forces.

The future can be expected.