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This weekend, there are two films in a wide range of release, but whether it is released by Paramount Pictures, or produced by Warner Brothers, it can not bring a real impact on the disappeared lover.

As for the return of Superman, which has been shown for several weeks, the box office of the fourth weekend has dropped to more than $5 million. Warner Bros.'s ambitious work, which started with $50 million, is not particularly bad, but the subsequent precipitous decline directly killed all the fantasies of the producers and distributors.

Compared with these films, the lost lover is a surprise to everyone.

As everyone expected, the lost lover won the North American box office rankings in a row, and also won the second box office champion after the release. However, unexpectedly, the box office of the next weekend only dropped 29% compared with that of the first weekend, which not only received $35.4 million, but also created the smallest drop in the next week of more than 3000 large-scale films in the past five years It's a new record.

The outstanding box office of the next weekend also helped the disappearing lover break through the $100 million mark in North America, reaching as high as $112.7 million.

Murphy led the crew to continue their publicity tour in North America, and fox in the 20th century also continued to create topics.

"For the rest of August, there were no other films of the same magnitude except the green brothers of Timon pictures."

In a suite of the Waldorf hotel in New York, Murphy hugs Gail gado wrapped in a blanket, sits in front of the French window, looks at the night scene of Manhattan outside, and talks about the movie, "this schedule is very beneficial to the lost lover."

Gail gado returned to North America last week, because Murphy was running around to publicize and came directly to New York.

She curled up in Murphy's arms, white teeth from time to time mischievous from the majestic chest across, only occasionally respond to Murphy's words with nasal voice.

Hearing Murphy's words, Gail gado raised his head slightly and pursed his mouth. After Murphy had a kiss on it, he said, "how much do you think the North American box office will be in the end"

Murphy held Gail gado more tightly, hoping to melt him into his body. "I hope it's 500 million dollars"

"dream" Gail gado bit him a little hard on the chest One bite, leaving two rows of fine teeth marks, struggling for a moment, "dear, do you want to strangle me"

"how can I give up." Murphy relaxed his arm, looked down at Gail gado's delicate face, "don't leave me for such a long time in the future, OK?"

"I" Gail gado just wanted to nod his head and promise, but what happened in Israel before came to his mind, hesitated for a while, and then said, "well, I don't want to leave you for such a long time."

With that, she put up her body, put her hands around Murphy's neck, and took the initiative to kiss him. The two people were kissing madly again. Murphy's hands also habitually grasped the two charming long legs, from top to bottom.

The war between the two broke out again.

Generally speaking, the new movies in the last two or three weeks of the summer season in North America are not very popular, and this year is no exception. In the rest of August, there is no new movie showing Murphy's impressive name.

20th century fox will almost certainly be proud of the whole August schedule with the release of the lost lover.

The focus of all film media and magazines is naturally on the lost lover.

CAA and Stanton studios, taking advantage of the current popularity, set the publicity target for the award season at the end of the year.

"In addition to earning a lot of money, the lost lover is one of the hottest players in the Oscars season. The freshness of rotten tomatoes is as high as 88%, the mainstream media's etcore score is 84, and the IB user score is 8.7. It can be seen that both film critics and ordinary audiences are recommending the film with hematemesis. The film is also ridiculed by the audience for its sharp discussion of gender topics, which is the most likely to lead to breakup. Even so, the lost lover, because of her good reputation and hot theme, continues to attract the audience to have a look. "

If you want to make a difference in the award season, you must take action in advance. Strictly speaking, the disappeared lover has lagged behind other films that set their target for the award season because they have to cooperate with the early publicity and marketing strategy.

Hollywood films often set their own goals before they are prepared. Films that are oriented as commercial productions will be heavily invested and produced, and they will be crowded into the summer archives as much as possible; films that aim at the award season will be in full swing after the last Academy Awards ceremony to carry out the whole Olympic Plan.

The films that hit the Oscars often start from Cannes Film Festival and Venice Film Festival, and then go through multiple film festivals or film viewing and film drawing meetings to build momentum.

Strictly speaking, the pace of disappearing lovers' impact on the award season is a little slow.

After the publicity campaign in New York, Murphy did not go overseas with James Franco and Charlize Theron, but accompanied Gail gado back to Los Angeles. He not only discussed with Bill rosis about the impact of the award season, but also prepared for the next stage of the song of ice and fire: the game of power.

"We really don't have any advantage."In Santa Monica Stanton studio and Murphy's office, Bill rosis kept walking back and forth. "We're all at a disadvantage in terms of subject matter, age, qualifications and release time."

He turned his head and looked at Murphy, "but we also have two advantages. CAA will fully support you. In the past ten Oscars, CAA clients have taken 65% of the nominations and 40% of the small golden men. We have more media resources, richer experience and wider network of contacts than other brokerage companies."

Murphy nodded his head, which he fully recognized. There is no doubt about CAA's ability in the award season. The things he saw are undoubtedly the best evidence of bill Rossi's words.

"Second, there is no lack of supporters for your style within the college." bill rossis has obviously done a good job as an agent. "Black style movies have always had a group of strong supporters in Hollywood and within the college. Although these people can't guarantee that you will get the gold medal, as long as you do enough work, the nomination is still very promising."

Finally, he added, "20th century fox will also invest appropriate resources in the award season."

Murphy didn't pay much attention to this. In the 20th century, fox only accounted for one third of the investment and copyright of the film, and there was no high distribution share as a temptation. It's hard to say what resources they could invest in the award season for their lost lovers.

Even if fox had invested in the 20th century, it would not have been much.

"Twentieth Century Fox is something we can't control." Murphy thought, "I'll make the studio work with you and grace."

If you want to make a difference in the awarding season, there is only one basis for everything

money is needed for media publicity, for holding film drawing meetings, for hiring public relations companies, for organizing canvassing parties, and for giving small gifts to the judges.

if you don't invest the corresponding funds, you'd better not play the game of prize charging.

"The time period of our films is a disadvantage." Bill rosis added, "I've got a deal with 20th century fox. Movies will be shown in cinemas as long as possible, especially in New York and Los Angeles."

Murphy nodded, "it's better to stick to it until the end of the year. We can give up the North American box office share in ten weeks."

Bill rossis also understood that without actual interests, it is difficult to move the 20th Century Fox and cinema merchants, "I will communicate with 20th Century Fox and related cinemas."

"The slide shows and canvassing parties of the awards season," Murphy cautioned, "try to plan as early as possible."

"Don't worry." Bill rosis is full of confidence, "I've contacted the relevant companies, and there will be professionals to prepare for it, and there will also be a special Oscar PR to canvass for you."

Murphy knows that winning a prize can be very small. It's all for the Oscar nomination.

"I'm going back to the company." Bill rosis is ready to leave. Before leaving, he said a joke, "I hope the box office of the disappeared lover will not be too high, otherwise our public relations work will be more difficult."

Murphy said nothing more, just waved to him.

Of course, he knew that there was a certain truth in bill Rossi's seemingly joking words.

He has not carefully studied how the Oscars were long ago, but in recent years, the high box office has often become an obstacle to winning awards and nominations. Quite a few films that finally hit the Oscars look good at the box office, and most of the box office is often won after being named or won.

High box office is often naturally associated with business and the public, which is not the Academy's favorite Oscar label.

But the fact is just the opposite of bill Rossi's joke. The trend of the disappeared lover in North America is stable, which can only be described as terrible. The box office decline in the third weekend increased slightly, but it was only 33%. With the amount of 23.7 million US dollars, it made the North American box office top three in a row.

The decline widened to 35% at the end of the fourth weekend, but $15.4 million was enough to ensure that the film won the Fourth North American box office title in this relatively cold season.

By September, the lost lover had spent five weekends in North America, and the decline of each weekend was controlled within 35%. Even the fifth weekend, he had won 10.1 million dollars.

Plus all the weekdays, five weeks after the show, the total box office of the disappeared lover in North America is as high as $191.9 million.

It is inevitable that the North American market will exceed 200 million US dollars.

Overseas, since mid August, the lost lover has successively landed in many international markets, such as Britain, Germany, France and Australia. However, limited to the subject matter, the response is worse than that in North America. Up to now, the overseas box office has reached nearly 130 million US dollars, and the global box office has successfully exceeded 300 million US dollars.

Two films in a row are super popular, which also makes Murphy get much attention. It's not finished yet. For mobile phone users, please browse. Read for better reading experience.