Chapter 358

The sun was shining brightly on the palm trees near the Hilton Hotel in Beverly Hills. A black Bentley car sped by, made a circle from the left, arrived near the main door of the hotel and stopped steadily.

A large number of reporters gathered in front of the hotel. When they saw that the door of the Bentley car was pushed open from inside, they immediately gathered around and aimed at Murphy who came down from the car. They frantically pressed the shutter of the camera, and fast-moving people rushed to Murphy. Although they were stopped in time by the security personnel arranged by the organizing committee, they did not hinder the microphone in their hands.

"Director Stanton, you think you can get a breakfast date with Ang Lee, the director of Brokeback Mountain, have lunch with Philip Hoffman, the hero of Capote, and have a drink with George Clooney, the director of goodnight. This sounds like a fantastic schedule. It's just an Oscar judge's choice during the award season All day.

Stars, food, comfortable environment and pleasant conversation are just the "prologue" of winning votes in Oscar public relations activities. Ambitious guys like Murphy know very well that these investments are meaningful because they are favored by the academy and the judges, and the nomination of works and even winning the Oscar can bring great economic returns.

The re screening of films, the sale and reprint of DVDs, the sale of surrounding films, and even the investment of other films of the company will become a matter of course. This is the "reputation" effect.

Since Harvey Weinstein joined the fame and fortune game called Oscar in the 1990s, the bottom line of the game rules has undoubtedly been lowered a lot.

Behind the scenes of Oscars, many people are saying that "no award is authentic", "everything has price and reward", "everything can be paid to win", "Harvey Weinstein completely changed the rules of the game of Film Awards" The ever-increasing public relations activities have completely changed the way the film is promoted in the award season, becoming more "active" and "effective" and looking more like a political campaign.

Every Oscar winner has one thing in common. He should make full use of his own advantages and rights, and bring them into full play within the rules!

Therefore, as long as you are willing to actively work hard in publicity and public relations, you can always get some votes from the judges. What you don't get is that other people's conditions are better than yours.

Of course, the premise of all this is that the film must have the most basic competitive strength

Murphy's publicity and public relations work is not the best of all competitors, but it is also quite in place. The theme of "lost lover" is a bit wrong, but it is not particularly big. In addition, the quality of the film is guaranteed enough. When the nomination list is announced, how many points can I get It's a heavyweight nomination, and it should not be a surprise.

"Lost lover" won four nominations for the 78th Academy Awards, including best director, best actor, best actress and best original script.

Although the number of nominations is small, each one is a heavyweight Award nomination, especially the best director, best actor and best actress nominations at the same time, which has greatly exceeded the expectations of Murphy and bill rosis.

The biggest winners of the nominees' luncheon were crash and Brokeback Mountain.

The former won six Oscar nominations, including best director and best picture, while the latter won eight Oscar nominations at one stroke with huge topic coverage and comrades' support.

Obviously, this year's Oscars is a contest between crash and Brokeback Mountain.

Murphy vaguely remembers that "crash" took the best picture, and "Brokeback Mountain" put Ang Lee on the best director's throne.

Many people once thought that it was a big scandal for Brokeback Mountain to lose its best film. At that time, he also thought so. However, it has changed now. Not to mention that the theme of crash is more American and the white judges like it, only from the public relations situation Murphy now understands, crash is more likely to become a winner than Brokeback Mountain.

Some time ago, quite a number of well-known film critics unanimously criticized Brokeback Mountain, believing that if such a film wins the best picture, it must be an Oscar scandal. Although the comrades support the film and North Hollywood has a rainbow flag parade in support of Brokeback Mountain, the Oscar judges have always been divorced from the public.

Behind the critics' criticism, whether someone is operating or not, no one can say clearly, but it can actually affect the choice of some judges.

In addition, "crash" has set a new record in the award season during the public relations period. The producers and distributors have sent out more than 160000 copies of DVD. In addition, in the name of film materials, the DVD package also comes with a small gift,

which is absolutely unprecedented in the history of Oscar public relations. According to Murphy's estimation, Crash will cost more than two million dollars on this alone.

It's no exaggeration to say that from the judges and staff of the Academy of film arts and Sciences, to the slightly famous film critics in North America, to the influential media and journalists, the producers and distributors of crash have all taken into account, at least to ensure that they have the DVD and gifts of the film in their hands.Don't underestimate these things. People's hearts are often the most difficult to estimate. A small profit that seems insignificant will prompt them to make biased choices.

The public relations investment of "crash" far exceeds that of "lost lover" and "Brokeback Mountain". High investment may not guarantee certain awards, but it is the basic condition of today's Oscar games.

"Thank you, Murphy."

In the lobby of the Hilton Hotel, Charlize Theron looked at Murphy gratefully. "I don't know what to say."

"Then don't say it." Murphy joked casually, "as long as the next time I invite you, I can give you a 50% discount."

Charlize Theron laughed and seemed very happy, but he didn't mean to take Murphy's words.

Murphy is just joking, nodding with Charlize Theron, ready to leave with Bill rosis, but a woman suddenly appeared in front of him.

"Hello, director Stanton."

This is a young woman who is very fashionable and exquisite. She obviously came to find Murphy. (to be continued). )

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