Chapter 409

For the first night of the premiere, the monthly ticket and recommendation ticket

is also the new world cinema city, one of the main venues of the Shanghai International Film Festival. In the largest hall, the Superman: the midnight of the steel body, the audience of less than three hundred times, is not as high as expected.

This can be said to be Superman: the body of steel is a microcosm of the whole Chinese film market. The attendance and box office figures of the film have not met the expectations of Warner Brothers and China Film Group.

"In the past, the theme of punishing the evil and promoting the good in superhero movies is basically very obvious. The audience can digest it as popcorn movies. But this time, superhuman: the body of steel is born, and the director Murphy Stanton will never easily spare the audience's brain cells. In addition to the visual shock, the story of the film will also focus on Superman's life experience and his understanding of his self-identity, and explore the human side of this classic superhero as never before. Are you ready to be abused "

although Warner China and China Film Group launched a round of publicity campaign from the next day, the echo of Superman: the body of steel can only be heard It's mediocre.

From the first day of its release in the Chinese market, Superman: the body of steel has shown a certain degree of acclimatization. Compared with other purely visual popcorn films, it is really not the dish of the mainstream audience in today's era.

As this is the last stop of overseas publicity, Murphy stayed here for a few more days and took Gail gado around the Yangtze River Delta. It was not until the box office of Superman: the body of steel in China was released in the first week that Murphy got on the flight back to Los Angeles.

Superman: the body of steel got 36.57 million RB from China in the first week. Because there is only one month's schedule, the final box office of the film in China is bound to be difficult to exceed 100 million RB.

In the past, Murphy's films have never been shown in Chinese cinemas. It's unrealistic to let fruit candy, chainsaw, horror planet, dead attendants and disappeared lovers appear in these cinemas. As for the song of killing and damning, it's even more impossible.

To put it simply, he lacks the appeal of the director, and the theme of the film is too heavy. Superman, who was originally regarded as the super Savior, is quite forced in the film, and it's normal to be acclimatized.

Although the box office results can only be described as insipid, Warner brothers did not relax its publicity. The body of steel is the beginning of the whole series. No one can expect it to be super popular in every market. Moreover, the box office of the film is average, but its reputation is excellent.

At present, the score of iron and steel body in Douban film is 9.3 points, and the score of other film websites is more than 9 points. In the reputation of the media and film critics here, the praise voice also occupies an absolute dominant position.

"The Superman created by Hollywood young director Murphy Stanton with 200 million US dollars: the body of steel, the dense and grand scenes of fighting and explosion, is absolutely necessary to go to the cinema to see the big screen to enjoy the movie. Men can be obsessed with the upside down houses, and girls can be obsessed with the sexy chest hair exposed by the collar of Superman tights," the Beijing News said

Film critic Tao Tao Lin Gao said: if you look back on the superhero movies in recent years, you will find that Superman: the body of steel has many differences. Its focus is not to bombard, but to pay attention to the character's heart, Superman's confusion and growth, and the tone is also a little depressing. There are few jokes and jokes in such entertainment movies, so it wants to talk about a superhero seriously The hero story.

The comments of time.com hold that Superman: the body of steel is the model of genre films that Chinese screenwriters should study seriously. The story is very simple in three sections: the homeless seek their roots and hometown, and finally find that the place where they live all the time is the destination, so the genre film story should be simple and universal.

However, the praise of the media and critics did not ignite the excitement of the Chinese audience.

After Murphy arrived in Los Angeles, the box office results of Superman: steel body in the mainland are still tepid. According to the data provided by Warner China, Superman: steel body's national film arrangement in China has been greatly reduced, and the box office will also be directly affected.

As an old Meiman superhero, "Superman" is almost a household name in China, but this market has not really started for a few years, and the body of steel has encountered aesthetic embarrassment as Murphy expected.

Compared with other superheroes, "Superman" is somewhat special. The nearly 70 year old "Superman" represents the most traditional American cultural spirit: he is basically a perfect person, rarely kills people, but has super power that can almost destroy the earth, and even can fly at the speed of light to reverse time. This is a character close to God.

Superman, who is confused in the body of steel, heavy in heart and rejected by quite a lot of people, can't meet the demands of Chinese audience for superheroes. In the eyes of most Chinese audiences, Superman is still an old-fashioned guy, even a bit out of date. It's far less attractive than it used to be.

And Superman's popularity in mainland China is not consistent.

In 1987, Superman 2 was shown on the screen. At that time, the audience had little contact with Hollywood sci-fi blockbusters, and the Chinese audience was also willing to admire heroes like Gao Daquan. At that time, the film won a win-win situation at the box office and word-of-mouth in China.

Until 2005, Superman returned to the big screen. During this period, there was an 18 year gap in cinemas. Superman's fans in mainland China also had the problem of age gapIt's getting closer to the end of June 2007. After six weeks of screening, the box office in North America of iron and steel has officially crossed the threshold of 400 million US dollars, and it's almost certain that it will win this year's North American box office ranking.

Overseas, the iron and steel body is also fierce, with the box office breaking through 450 million US dollars, and the total global box office is as high as 878.9 million US dollars.

And there are some countries and regions that will be released next, and the total box office of the film is steadily moving towards a billion dollars.

There is no doubt that Warner Brothers and C comics have become the super winners of this summer program. Murphy, who entered the summer program for the first time, is also the super winner.

This film is very popular, and all kinds of peripheral products are also sold very well. However, Murphy's share agreement does not involve this aspect, and does not care much about it.

People are very popular. This sentence is very suitable to describe Hollywood stars, and it is also suitable for a super hot film.

Steel body is a great success. It's not only the director Warner Brothers, C comics and Murphy who want to make money from the film, but also some guys who don't seem to have anything to do with it.

It was also at the end of June that American vivid entertainment group, headquartered in San Fernando Valley, officially announced that it would launch the steel body XXX on July 1.

Warner Bros. and C comics took the American vivid entertainment group to court for the first time. The lawsuit lasted less than half a month and ended in an out of court settlement. According to the information obtained by Murphy, the American vivid entertainment group did not pay much.

According to bill rossis, the judge in charge of the lawsuit repeatedly said that 3x film is also a form of speech, which enjoys the protection of the first amendment of the US Constitution. Although the version of steel body can not achieve the terrorist income of authentic steel body, it is expected to become the film with the highest rental rate and the first sales this year.

The production cost of steel body XXX is more than 500000 US dollars, which is not only one of the most expensive films, but also a great hero of "rejuvenation" in the industry.

Kenneth, a senior editor of Cheng Ren video news, believes that over the years, the film industry has been caught in a cold winter under the attack of piracy, illegal downloading and plain video tapes, which has reduced the industry with an annual income of up to 12 billion US dollars a few years ago to about 7 billion US dollars today.

Now they are focusing on Superman, Spiderman and iron man. As these superheroes "die" one by one, they may be able to save the industry.

It's like someone always comes out and yells that a film infringes on its copyright and creativity years ago. It's an unavoidable trouble for Hollywood's big selling films.

In other words, there are also 3x versions of Murphy's other films, such as death watch, terror planet and the lost lover. The copyright of the first two films is not in the hands of Stanton studio, and there is no need for him to worry. The lost lover has long been authorized by him to a company in San Fernando Valley at a low copyright fee.

He didn't expect to make much money from it either.

In July, Murphy went into the studio of Warner studios to make necessary preparations for the V version of the body of steel with Jodie Griffith. They were mainly responsible for editing a few behind the scenes scenes scenes.

In a week, Murphy completed two pieces of GAGs included in the ordinary V suit and the luxury Blu ray V suit.

In order to achieve the perfect shooting effect and visual impact, actors such as Chris Evans and galgado received highly concentrated physical training, while the duel between annihilation day and Superman also experienced the test of layer upon layer shooting and technical requirements.

More of these gags will also be included in the two 74 minute behind the scenes production gags included with the disc, so that the audience can have a deeper understanding of this summer super hero movie.

To complete this, Murphy's remaining work is to wait for the global box office of steel to cross the billion dollar mark, for the subsequent v-sale, and for the real estate agent's notice to see the house. It's not finished yet.