Chapter 458

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Now Murphy has a film that is basically qualified to compete for the award season. In the end, if she wants to achieve the result she wants, she has to think again.

These methods include not only publicity and public relations, but also some personal factors.

Among them, the most typical is the pregnant trick used by Natalie porter. Pregnant women are more likely to win people's sympathy and favor than ordinary people, which is a common law of human society. Natalie Portman not only proved that it was effective in the process of charging for the Olympics in black swan, but also in the later first lady, Jacqueline Kennedy, who played in her role, was highly praised Just before the awards season, Natalie Portman was pregnant again

If one is a coincidence, the other two can not be explained by simple coincidence.

This Jewish actress can be said to be a typical example of the operation of the Oscars.

Murphy's focus has shifted to the award season. The performance of shameless bastard in North America and overseas markets is enough to reassure him.

In the North American market, the box office of "shameless bastard" is as high as 7.5 million US dollars in the first working day, and the trend is quite stable. Before the coming of the next weekend, it will win 26.2 million US dollars in four working days, and the North American box office will be close to breaking 100 million US dollars.

The next weekend, the film maintained a stable trend. The box office of the next weekend was only 45% lower than that of last weekend. It received another $31.7 million from the North American market. The North American box office easily broke through the $100 million mark, reaching $115.5 million.

It was also this weekend that shameless bastard appeared in more overseas markets, especially in major overseas markets such as the UK, France, Germany and Australia. In addition to the previous countries and regions, shameless bastard made 65 million US dollars from overseas.

The global box office of "shameless bastard" is steadily moving towards 300 million US dollars. Anyone can see that it is only a matter of time before it breaks the 300 million US dollars mark.

At the same time, Murphy and Harvey Weinstein cooperation, more energy into the impact of the award season.

Now it's December, which is different from the previous year's "don't care, but ask". In fact, Murphy felt more atmosphere of prize charging and public relations when she participated in the award season.

In this special period of time, the city of angels not only concentrated the film workers in North America, but also poured in a large number of overseas film makers.

Spending money on advertising is just a prelude to a series of activities aimed at Oscar. According to the requirements of the Academy of film arts and Sciences, all films competing for the Oscars must be shown in Los Angeles.

This year, the Academy of Motion Picture Arts and Sciences revised the rules to require all participating films to be shown in cinemas in Los Angeles for seven consecutive days before the end of the year, at least three times a day, with at least one showing in prime time between 6 pm and 10 pm.

This requirement of "entering the competition" has greatly increased the difficulty of many independent films participating in the competition. It is also a great expense to find a distribution company to do this screening activity.

Of course, there's no difficulty for Murphy or shameless bastard.

In the whole process of the Oscar competition, most of the crew's activities cost about $5 million to $15 million, which is divided into two parts. The first part is before the nomination, about half of the cost is spent. The second part is after the nomination, in order to win the prize, the final sprint.

In preparation for the award season, 20th Century Fox and Weinstein, the film's copyright owners, have set aside up $10 million for "shameless bastards.".

In addition, Stanton studio will spend $2 million on CAA's nomination for best director.

In the first stage, the expenses of "shameless bastard" are mainly focused on media advertising, making DVD and small gifts for more than 6000 voting members, and inviting the creators to participate in various activities.

20th century fox, Weinstein pictures and CAA, the agency of Murphy, set a publicity period for the film, which focuses on the end of November and December. The cost of a page advertisement for shameless bastard in Hollywood Reporter is about $700000. In order to keep the exposure in the media, all the industry publications, roadside billboards, billboards, etc Social media coverage, the overall advertising costs to reach about two million dollars.

In addition, it will cost more than $1 million to print the DVD of "shameless bastard" and supporting publicity materials, plus the corresponding small gifts, and mail them to the voting members.

In addition, Harvey Weinstein called a screening meeting for the film, and invited guests to do questions and answers after the screening meeting - if some actors and directors happen to be shooting other plays in this link, then all hotel tickets, board and lodging should be provided to the actors and directors. Meeting with the media is the most effective publicity, and it is also the hedge prize publicity, showing the greatest attention and sincerity.

All in all, it takes money.

Although Murphy's goal is not xiaojinren and it's difficult to get xiaojinren, he can't relax in any work.If we say that the first stage is devoted to media publicity, the film quality is really excellent, and we are lucky to be nominated in the end, then we should start the second stage activities.

In addition to continuing to advertise on various platforms, the cost of this stage is more spent on various media activities attended by the creators themselves.

For example, with all kinds of TV talk shows, interviews and interactions with people in the industry, including lavish dinners and star studded parties, Hollywood studios will try their best to build up the popularity of the film and the favorable impression of voting members on the film and the creator.

it is said that after last year's "old man's absence" got many Oscar nominations, Cohen brothers in New York's Michelin 3-star's Japanese restaurant. kappo.masa For dinner, a tuna roll there costs 68 dollars.

In order to win the favor of the audience and voting members, Marion godia flew from Europe and Hawaii to Los Angeles and New York many times in a month to participate in the publicity activities of the film. Whenever she got off the plane, she would put away her tiredness and smile forever. Finally, she won the Oscar with a small production of rose life Best actress.

But starting this year, the Academy of film arts and Sciences has banned voters from participating in any non screening activities, gatherings or dinners related to films in order to make the voting process fairer and unaffected by these publicity activities - but the gatherings and dinners attached to the screening activities can still be luxurious.

It is no exaggeration to say that there is no absolute justice and no absolute profession in the Academy Awards.

The selection of Oscars is also often criticized. For example, black actors will appear in most years to protest against the "discrimination" of Oscars against people of color, and most of the winners are white, etc.

However, it is undeniable that in the past two decades, although the Oscar has been greatly influenced by public relations propaganda, there are few doubts about the possible fraud in the selection of the Oscar. Even though this award has a distinctive color of "old white", the multi-level threshold set by more than 6000 voters and several links has enabled this opaque evaluation mechanism to work Always face the inspection of the public and the media without showing timidity.

Perhaps, as Harvey Weinstein said to Murphy, Oscar's procedures and methods are more important than ideas, and are the cornerstone of relative justice.

Let's just say that if someone, including Harvey Weinstein, can manipulate the Oscar voting process, it's a joke.

More than 90% of the 6000 members of the college are white, and most of them are men over the age of 50, so basically the mainstream group is a group of white old men.

To put it another way, a group of unorganized and undisciplined old white people can vote, which can affect them, but who can force so many people at one time? Who can control them? It's impossible to manipulate the whole voting process. The only way to win votes is to impress them with movies and related activities.

Moreover, there are two rounds of Oscar voting. The first round is to select the nominated films. When the nomination results are obtained, a new round of voting will start.

The whole voting process is carried out in an extremely strict environment. The votes are sent to the Los Angeles and London offices of PricewaterhouseCoopers by members first, and are checked manually by a small team of full-time staff who have taken an oath - not a public notary office, but a for-profit accounting firm, whose professional ethics and skills are actually more convincing.

The place where they check in is very secret and never made public.

"These places are equipped with biometric locks, and only people who have taken the oath can enter and leave."

After a busy day, when Murphy and Gail gado chatted together, they gave her a brief introduction to the process of vote generation. "There is no network communication facilities at the scene, and all the votes are screened by hand. After the final nomination results or selection results come out, they will not write the results in any place. Even the cards with the name of the winner will be printed by the factory. After receiving the cards, they will pick out the winner's card and put it in the letter to seal it. The remaining cards will be burned and all the votes will be burned. "

Gail gado is searching the email recently received from the manor mailbox. Since she moved here, the addresses of her and Murphy have been completely exposed to the public. The manor mailbox is inevitably filled with letters from many fans.

These letters can't be disposed of because of this. Once they are thrown away, they will bring endless troubles. Gail gado usually turns them over and gives them to CAA's special personnel.

"On the day of the award ceremony," Murphy continued the topic just now, "two accountants from PwC will travel in different cars from different..."

Listening to Murphy's words, Gail gado was attracted by a letter on the desk with a bloody knife painted on it.

She picked it up, immediately found that there was more than a letter in the envelope, and quickly said, "Murphy, this letter is not quite right." (to be continued). )