Chapter 679

After leaving 20th century fox, Murphy went to Stanton studio not far away, and asked Gail gado's assistant to find the specific materials of speed and passion 6 and the Great Gatsby. Combined with his few memories, he read them carefully.

"Speed and passion" series has regained its vitality after Universal Pictures re invited van diesel. Although van diesel is a well-known and detestable person in Hollywood, it does have several brushes that directly drive the series out of the previous decline, and the box office of each sequel shows an upward trend.

Moreover, starting from "speed and passion 4", every film in this series will be released on the last weekend in April, that is, the weekend before the start of the traditional summer program in North America. It can be said that a tradition has formed in the hearts of fans of "speed and passion". Speed and passion 6 is scheduled to be released again this weekend, and it is also in the process of cleaning up.

However, Murphy doesn't think this series will bring too much trouble to "dark city". The "speed and passion" series, especially the following several, can be described as typical popcorn movies. The distribution strategy is to drive the fans into the cinema in the first weekend as much as possible. The box office of the first weekend often accounts for one-third or more of the total box office in North America, but it can't be ignored It is said that the heat rises fast, but it also falls fast.

Otherwise, universal pictures will not choose to release films before the start of the summer season. We should know that almost all the films released at the weekend of the summer season are one of the year's commercial hot films.

The trend of "speed and passion 6" may affect "the city of darkness". If the film is well-known, it may make a brilliant box office in the second week.

But this more and more sci-fi and magic drag racing film, will the reputation explode? Murphy will see.

As for the Great Gatsby, even if it's produced and starred by Leonardo DiCaprio, few people think that such a remake will make a big hit.

The only thing that makes Murphy pay a little attention to is that the heroine of the film is Kerry Mulligan.

However, things between them have been going on for a long time, not to mention the relatively open Southern California area. Even on the other side of the Pacific Ocean where he once lived, it's very common for his friends and girlfriends to go on and off.

The films before and after the weekend of "city of darkness" have certain strength, but they are not particularly strong. Because of the relationship between Robert Downey Jr., Murphy remembers very clearly that the beginning of this summer program originally belonged to "Iron Man 3", but now he has mixed in. It is said that "Iron Man 3" is still in the finishing work of post production, so it should not be shown in this summer program.

According to Robert Downey Jr., there are also disagreements within Marvel pictures about Iron Man 3, and the mainstream view is that it will be released at Christmas.

"We used many films to set up the beginning of the annual summer program, which belongs to the concept of Marvel superhero movies!"

In the headquarters of Marvel pictures, Stan Lee stood in the conference room and said, "last year's Avengers got more than 500 million US dollars at the North American box office. Countless Marvel fans are looking forward to the release of Iron Man 3. Because of Murphy Stanton, we are going to postpone to Christmas?"

In the conference room, except for Stan Lee, everyone was silent. What did Marvel's superhero movie bring when it collided with Murphy Stanton? They all remember clearly that unless it is "the Avengers", other single films simply do not have the strength to collide head-on with Murphy Stanton's commercial blockbusters.

"Have you ever thought about it?" Stan Lee went on, not finished. "This is the third in the popular Iron Man series! The first Marvel superhero film after Avengers

Kevin Fitch looked at Stan Lee's old face, and a thought flashed in his heart. Is Stan Lee in his eighties? I'm really confused.

"All right, Stan." Avi Allard interrupted Stan Lee's impassioned speech, "needless to say, the company's board of directors and the distributor of Disney have decided to give up this summer file."

"You..." Stan Lee was furious. "You all overestimate Murphy Stanton."

He spoke so loud that none of the nearly twenty people in the room agreed.

Kevin Fitch stopped caring about Stan Lee and said, "Iron Man 3 is scheduled to be released this Christmas. All the publicity and distribution studios are focusing on this."

With the continuous success of Marvel superhero films, he has more and more voice within the group, especially with the support of the board of directors of Walt Disney, the controlling party, and even has the trend of surpassing avi Allard, the CEO of Marvel comics.

Although he is in power at present, Kevin Fitch has a lot of troubles, such as the renewal of the contract of the main actors to be discussed next in the meeting, Robert Downey Jr., who plays Tony Stark, the iron man, and the Avengers Alliance 2 alone, which offers Marvel pictures up to $40 million. It's crazy!

But marvel can't refuse him directly. Iron man is one of the most popular superheroes among the Avengers. Robert Downey Jr. is the spokesman of iron man in the hearts of fans. Marvel and Disney have done quite a lot of research on this. Ninety nine percent of the fans who participated in the survey said that they can't accept Tony other than Robert Downey Jr -Stark.All these make Marvel film very passive.

Think of negotiations with little Robert Downey deadlocked, Kevin Fitch would like to spit dirty words, Stanton gang of bastards, no one is a good man!

No matter what the reaction of other companies or film parties, dark city is carrying out its own publicity and distribution operation according to the established plan.

Especially in April after the Oscar ceremony, information related to "dark city" can be seen everywhere from the Internet to traditional newspapers and TV stations.

"The Hollywood industry is optimistic about Murphy Stanton's new film and predicts that" dark city "will break the box office record in North America."

There is still a lot of news like this. It seems that "city of darkness" has occupied the front page of all the news related to the film one month in advance.

"Los Angeles Times" focuses on: "the exhibition of the inner circle courtyard line business association is closed, and" dark city "has attracted much attention!"

"The three-day showest exhibition, sponsored by the American Academy of Commerce Association, came to an end a few days ago. When Murphy Stanton's new film" city of darkness "finished its small-scale audition, dozens of audience members were stunned, and some even praised that" city of darkness "would be a cross era classic..."

After a series of publicity operations such as virus marketing, "dark city" has already aroused strong social repercussions, especially in the few exposure clips, James Franco's crazy magician image has been praised by fans. In early April, 20th Century Fox also took the lead in launching the magician's doll. Although there is no death Aura bonus, the doll is still sold out The goods.

So, in the 20th century, fox had materials to make topics.

"The city of darkness is hot before it's shown. The magician is out of stock!"

"Murphy Stanton's new film" city of darkness "is a sensation before it is shown. James Franco plays the villain magician's toy doll in the film, which is sold hot and out of stock. At present, it's hard to find it in exclusive stores and Internet."

"It's reported that the trailer of dark city, a sequel to city of chaos, has a high click through rate. The most sensational thing is the modeling toy of the leading magician, which was launched earlier than the movie. It actually caused a rush of buying. The original price of this doll was $9.99, but it was sold out of stock as soon as it was launched. Before the network appeared a magician doll soared to $30, but all of a sudden was robbed, now even on the network are out of stock

With the release date getting closer and closer, the publicity of 20th century fox is closely linked.

"City of darkness" exposes the latest poster, welcome to the disordered world

Through Twitter and Facebook, Murphy, on behalf of the entire crew and project, launched the last official poster of the film, which attracted numerous media reports.

"Murphy Stanton has just released the latest official poster of dark city. As soon as the poster appeared, it immediately attracted fans on the Internet. There were a large number of praise words such as" perfect "," miracle "," top "," my God "," amazing "," cool ", and so on. There were also crazy black film fans, who were very interested in it This is the best poster in the world

At the same time, Empire magazine launched a two-way magazine with Chris Dann and magician on the cover.

Driven by CAA, James Franco also appeared on the cover of GQ, a fashion magazine, and once again said in an exclusive interview that he was deeply troubled by insomnia and other problems caused by his role in the shooting process.

He also said, "seriously thinking about the process of being gradually recognized by people over the years, and even the way they look at me, they don't know me at all. Everyone has an unknown side, and sometimes I can't fully understand myself."

When talking about the upcoming "city of darkness", James Franco's spirit doubled: "I'm an ordinary person. Who doesn't like my work to be affirmed by others, but I can't control whether I can win the audience's recognition. To discuss these meaningless things, it's better to find some friends to have a drink."

All of these are constantly warming up the popularity of "dark city", but Murphy and Kara Firth are very clear that after the end of virus marketing, it is not enough to rely on these conventional means of publicity, and the crew still needs heavyweight topics.