Chapter 386

On July 18, 1993, Lenovo announced that it would stop production of xiaooverlord's typewriting learning machine. The war on typewriting learning machine finally ended, ending with Lenovo's overall defeat. It is said that Lenovo's profit in the first half of this year was negative for the first time, which can be described as a heavy loss.

Of course, the primary school bully has also been affected and can no longer return to the peak, causing Daqian to lose a huge cash flow in the mainland, but at the same time, another heavyweight product of Daqian is ready to go.

On August 1, 1993, in this festive day, CCTV officially launched the game king series animation. The game king animation, which was nearly six months late in Fusang, finally logged in in China, which once again triggered the consumption frenzy of all children.

Well, although the game king is very important, it is not an important product. The real important thing is the standard King advertisement of CCTV news network.

On July 25, 1993, boss Jia appeared in the CCTV office again.

But this time, unlike in 1991, boss Jia was able to enter CCTV only under the leadership of Chen Liren. Finally, after a lot of hard work, he succeeded in making his animation enter CCTV. At the same time, he also created the legendary animated painting of Water Margin heroes.

At this time, CCTV has no longer broadcast "Water Margin heroes", because with the emergence of the Three Kingdoms heroes card and the popularity of "Three Kingdoms heroes", the elf simply face, although it is still divided into two series: Water Margin heroes and Three Kingdoms heroes, the sales volume of the Three Kingdoms Heroes series has been far ahead of the water margin Heroes series.

Of course, the catch-up speed of the game king series is very obvious now, because the game king is now popular on CCTV, and the official genuine cards of the game king are also sold through Daqian channels.

But compared with the terrible price of fusona, the price of the game king in the mainland is much cheaper.

The copper card bag is only 50 cents, the silver card bag is only 1 yuan, and the gold card box is only 5 yuan. If Fusang people know it, I'm afraid Fusang players will go wild.

Because of the same card, the mainland is about 13 cheaper than Fusang.

In fact, after discovering the price gap of game king, many Fusang people who came to China later madly bought a large number of game king cards in China, not counting their own cards.

These guys also took several boxes of game trump cards back to Fusang and sold them at a low price. They made a lot of money. Finally, they even evolved into a whole purchasing process. Fusang people in China sent cards to China for sale. Even if they had to pay a lot of customs duties, the profits were still considerable.

Later, after more than half a year, Daqian found that the situation was wrong, but the price rise seemed bad, so the domestic and foreign versions were completely separated, and the two versions used different backgrounds and card faces, which stopped the trend of overseas purchasing.

However, according to preliminary statistics, Daqian lost at least more than 10 billion yen in revenue at that time because of fleeing goods.

It seems to have deviated again.

get down to business.

Before, every time boss Jia came to CCTV, he was basically looking for director He of the program department, but this time, boss Jia made an appointment with Director Tan of the advertising department.

Director Tan is a middle-aged woman, very beautiful and full of intellectual breath.

This is her first meeting with boss Jia. The former director of the advertising department has been transferred. Now she will take over the advertising management of CCTV.

For the boss Jia, Director Tan is also yearning for it.

Oh, don't have any misunderstanding. Director Tan is over 50 years old this year. She doesn't have any special ideas about boss Jia. She just knows that Jia Yapeng may be the richest private boss in China now.

At the same time, Jia Yapeng is also a major advertiser of CCTV. Since the first half of this year, he has launched a large number of TV advertisements for primary school bullies, which has cost more than 20 million advertising fees.

However, since last month, the advertisement of primary school bully has basically expired, and Daqian doesn't seem to intend to renew the contract, which makes Director Tan a little anxious.

Now CCTV's annual advertising revenue is about 200 million. Boss Jia accounts for 110 of CCTV's advertising revenue. If boss Jia doesn't invest in advertising, CCTV's advertising revenue will drop greatly. Director Tan has just taken office and seems to be about to collapse.

Therefore, Director Tan has long expected boss Jia to come and talk about business.

"Mr. Jia, if you are willing to renew your contract in the second half of this year, we can still give you the price in the first half of this year!" Director Tan said at the first time.

"Thank Director Tan very much for his help, but we don't intend to renew our contract!" Jia Yapeng said with a smile.

"Oh..." Director Tan felt a little flustered. She didn't expect Jia Yapeng to refuse himself as soon as he came out. Does Jia Yapeng have a good relationship with his predecessor director Xu and can deal with himself?

Director Tan thought a lot of things in his heart for a moment.

"Cough!" Jia Yapeng coughed, rescued Director Tan from all kinds of bad ideas, and then said, "Director Tan, I think you misunderstood me. I don't mean to stop advertising on CCTV, but want to change the way of advertising, instead of putting a lot of advertising in every time period as before!"

"I see!" Director Tan immediately calmed down, and then asked curiously, "I don't know how Mr. Jia plans to change the delivery mode?"

"I'm going to change the previous distributed delivery mode to the current key delivery mode!" boss Jia said with a smile. "I remember that there is a two minute interval between CCTV's news broadcast and the weather forecast for advertising?"

"I hope I can buy all these two minutes to play my advertisement! In addition, I also hope to buy the time advertisement at the beginning of the news broadcast."

"So..." Director Tan was surprised. He didn't expect that boss Jia put forward two unprecedented requirements.

First of all, there is indeed two minutes of advertising time between news broadcast and weather forecast, but these two minutes of advertising time are basically sold to different enterprises at the price of 15 seconds. Now boss Jia wants to buy all these two minutes. This is something Director Tan has never heard of and the whole CCTV has never done.

The other is the whole time advertisement of news broadcasting, which is even more unprecedented, because in the eyes of Chinese people, news broadcasting is the most solemn national news. There should be no advertisement in the whole time reporting link. Without the permission of the above, who dares to put an advertisement at this deadly time point.

"We need to study this! Especially the whole time advertising, which I can't decide!" Director Tan said.

"Well, let's talk about the middle advertisement between news network and weather forecast!" Jia Yapeng said with a smile.

The reason why he changed his strategy is that Jia Yapeng recalled that the two minutes between news network and weather forecast, together with the 7:00 hour hour, became the king's advertisement of CCTV and the best advertising resource in China before 2010. Therefore, boss Jia plans to change the original delivery strategy and win the king's advertisement of CCTV.