Chapter 387

In everyone's perception, the most important advertising period of CCTV seems to be the advertisement broadcast five minutes before the launch of news broadcast, as well as the title advertisement in the countdown to the launch of news broadcast.

This seems to be the legendary Biao Wang advertisement.

In fact, 95 years ago, even CCTV thought so. Until Director Tan and an enterprise named Kong Fu banquet wine appeared, the concept of all advertisers changed dramatically.

In 1994, at the suggestion of Director Tan, CCTV held an advertising bidding activity. CCTV took out all the more important advertising resources, then invited well-known enterprises all over the country to participate, held a large-scale auction, and sold all the important advertising resources of CCTV in a fair auction.

The advertising resource with the highest price is called the standard King of CCTV.

At that time, CCTV had just obtained the permission to turn the news broadcast hour into an advertising resource, but it seemed difficult to sell a single hour hour advertisement, so Director Tan decided to package and sell the news broadcast hour with a 30 second advertisement between the news broadcast and the weather forecast.

But at that time, due to the typing error of the typist in charge of computer input, the original 30 second advertisement was packaged and sold in these two minutes.

When this problem was found, it had been projected by the computer PPT and could not be changed.

Because of the super long advertising time of up to two minutes, this advertising suit naturally became the standard King of CCTV at that time. An enterprise called Confucius banquet wine bought this suit for 31 million yuan.

[PS: I'm very sorry. It's not a fixed time to mark the king when it's written for a period of time, but it will include the 30 minute advertisement at this time point, as well as the full time report of CCTV at 7:00 sharp. A modification has been made here. After all, in a different world, some abnormalities are normal]

And 31 million bought the Confucius banquet wine of the whole standard King package.

Kong Fu banquet wine was originally only a Li Gui brand in Shandong, because at that time, the most famous wine in Shandong was Kong Fu family wine, and then this small winery was named Kong Fu banquet wine.

It has the charm and taste of Yue Li Yue.

But such a Li Gui brand, after winning the standard King package of CCTV, unexpectedly sold 950 million in sales in the whole 95 years, shocking wineries all over the country.

At that time, it was said that you drove a Santana into CCTV in the first year and became a luxury Audi in the second year.

Since then, CCTV Standard King has been pursued by countless enterprises.

At the time of bidding in 1996, Qinchi liquor bought the standard King of CCTV for 67 million.

In 1997, it was also Qinchi wine, but this time he spent 320 million yuan, successively defeated robust, aido VCD and Chunlan air conditioner, and finally became the standard King of CCTV, which shocked the whole country at one fell swoop.

But the so-called "limelight" is not the same as the attraction of people. Because Qin Chi liquor is not enough to meet the market needs because of its insufficient output, it has imported a lot of bulk Baijiu from Sichuan, and then blending some original liquor of Qin Chi, and then putting up a brand of Qin Chi wine, which became the Qin Chi liquor.

In fact, it's nothing to do with Qinchi liquor. After all, wineries at that time did so, even Maotai and Wuliangye were no exception. But once this kind of thing is exposed by the media, it will be over.

Qinchi liquor ended up in a mess, was purchased and finally disappeared.

But in any case, the effect of CCTV's standard King package is naturally powerful.

Later, someone concluded that the advertisement between news broadcast and weather forecast can become a super standard King advertisement because few people will skip the two minute advertisement.

In the 1990s, China had no computers, no networks, and no smartphones. Everyone had only the option of watching TV after work.

In the time period of 7 p.m., because satellite TV stations all over the country had to broadcast news broadcasts, and there were not many local stations at that time, the only TV program that people all over the country could choose was news broadcasts.

As for the weather forecast, it is even more important, because until the emergence of smart phones, the only way for Chinese people to pay attention to the weather forecast is to watch the CCTV weather forecast program.

Later, someone summarized the ratings of CCTV programs. The highest is not the news broadcast and focus interview, but the weather forecast.

Because this is the most functional program, you can not watch other programs if they are not good-looking, but when there is only one weather forecast program in the country, you have no choice but to watch the weather forecast.

In this way, during the two minutes between the news broadcast and the weather forecast, the vast majority of the audience will not jump off the platform, because you have to jump back after two minutes, so the audience friends at this time will generally stretch out and say a few words with the people around you to pass the two minutes.

Therefore, these two minutes have become the two minutes with the highest advertising efficiency in the 1990s and the whole 10th century. There is no time period in China. Any TV station can replace these two minutes, and its effect is self-evident.

In the future, everyone knows how valuable CCTV Biao Wang is, but now, not many people know. So when boss Jia proposed to buy the two minute advertisement, Director Tan directly agreed without much hesitation.

"But I can't give it to you immediately. In these two minutes, the fastest expiring one is a 15 minute advertisement on August 1, and then the other seven advertisements will expire one after another. I can give you all the advertisements in these periods before January 1994 at the latest!" Director Tan said.

"OK!" Jia Yapeng nodded. "Then he said, can I buy three years of advertising at one go?"

"No..." Director Tan took a deep look at Jia Yapeng and said, "according to the rules, an advertising contract can last for up to one year, but I can give you complete advertising time only before January 1994. So we can finally sign it until December 31, 1994!"

"Good!" Jia Yapeng sighed. It's not so easy to take advantage of him.

"I calculated it. According to the price of 3000 yuan per 15 seconds, the annual cost is 10 million yuan. If you add the scattered advertising from August 1, the total is 12 million yuan!" after Director Tan finished the calculation, he couldn't help but relax.

If boss Jia signs this list, it will be an income of 12 million. Director Tan can also be regarded as a success and can gain a firm foothold in the advertising department.

So, on August 1, 1993, just after watching the news broadcast, the Chinese people in front of the habitual idle nonsense TV suddenly heard such a very popular TV advertisement "a new film every day, thousands of VCDs"