Like the last advertisement of primary school bully, this advertisement of Daqian VCD is still shocking.
However, this time boss Jia did not copy other people's ideas as last time, but our boss Jia's own ideas.
Cough, this idea is very simple, and the production cost is very low, or almost no production cost.
For example, the first advertisement broadcast on August 1, 1993.
This is the first advertisement after the news broadcast. As soon as the ending song of the news broadcast is over and the audience is not distracted, the familiar brother long jumps out.
But as like as two peas, they were just jumping out of a dragon brother. Instead, they jumped out two dragon brothers, and two brother brother wore identical suits, and met the pictures on a concert. Then the picture was quickly switched, and the two dragon brother was fighting in a car factory.
Seeing two dragon brothers fighting at the same time, and it was the best time to fight, the audience immediately attracted curiosity. When they were preparing to see the results, the film screen suddenly went dark, and then there was such a huge subtitle on the TV screen: "the latest 1992 Dragon Film: Double Dragon Club, only in Daqian VCD"
Then the audience saw the man holding a round, silver, magical object full of advanced science fiction, and then sent it to a small square plate that is also full of science and technology, which can automatically spit out, and then the small plate retracted automatically.
Then the camera pulls back, and the TV in the TV shows the picture of the movie "double dragon club" just now.
"A new movie every day, thousands of VCDs!" finally, there was such an advertising word in the advertisement, and listen to the voice. This advertising word is still the voice of brother long.
"What is this?"
"I don't know. What is a VCD?"
"I haven't heard of it, but it seems that it should be a very high-tech thing. It seems that you can watch movies directly on TV through that small disc!"
The family members who saw the advertisement began to discuss it and were curious about the VCD.
Because VCD is a brand-new product, no one has ever heard of VCD before. Naturally, it is full of curiosity.
More importantly, both optical discs and CD players that can automatically throughput are full of a mysterious sense of science fiction, as if they could only appear in science fiction movies.
Especially when the children see it, their eyes are wide open. Boys naturally have no resistance to things that can stretch, shrink, swallow and spit.
Anyway, this advertisement successfully attracted the curiosity of the audience, and Longge's film seems to be very interesting. They are also looking forward to it. They still want to see this interesting film advertisement the next day.
But after the news broadcast on the second day, the advertisement changed.
Don't get me wrong. The change is not the advertisement of Daqian VCD, but the change of advertising content.
This time it was replaced by an ancient costume play. In a big house, the two sides were holding each other nervously. One of the lovely little fat man in black, holding a small fan, introduced himself with a smile and said, "I'm the literary champion and staff general of the seven provinces, nicknamed the king of kings. Your Excellency?"
On the other side, Zhou Xingxing said with a smile, "my little brother has read for two years. He is a lost schoolboy in the world, Hua'an."
Yes, Chuanchang: OK! I'll meet you in a minute! In books, dragons don't sing, tigers don't roar, and little bookboy is ridiculous.
Tang Bohu: in the chessboard, there are no wheels and horses. The general calls to be careful.
To wear intestines: Yingyan is emerald, red and harmonious everywhere.
Tang Bohu: rain, rain, wind, flowers and leaves every year.
To wear intestines: Ten thoughts, thinking of the king, the country and the country.
Tang Bohu: enjoy flowers, moon and autumn fragrance with eight eyes.
"Poof" vomited blood madly when he fell down through his intestines.
In the last shot, Qiu Xiang played by Gong Li was shown with a shy face.
Then the subtitle "1993 Zhou Xingxing, Gong Li's latest film: Tang Bohu points Qiuxiang" was played
Next, like the previous advertisements, they put the CD into the DVD to broadcast the film clips.
I believe everyone can see that this paragraph is not the original film picture, but after re editing, many other contents have been removed, leaving only the film fragments of the sub parts.
But it is such a classic pair of clips that all the audience can't stop watching and laugh.
So that some people even stay in front of the TV to see if the follow-up of this paragraph will be broadcast on the TV, but it is a pity that when the advertisement appears again on the third day, it has become a classic clip in heroes.
Over the next 10 days, the advertising content is changing every day, which is a classic clip from a different film and then pieced together.
The audience finally understand why the advertisement is called a new movie every day. It's really an advertisement to show you a new movie every day!
Such advertising costs are naturally quite low. After all, boss Jia has bought the copyright of all films. He only needs to pick up a segment from the film as an advertisement. The production cost of an advertisement is less than 1000 yuan.
But this has greatly aroused the curiosity of the audience and attracted the greatest attention of the audience, so that many viewers are waiting for this TV advertisement every day to see if there are any new and interesting film clips.
Most importantly, Daqian VCD and the advertising word "a new movie every day" of Daqian VCD immediately became deeply rooted in the hearts of the people. At the same time, Daqian VCD, an artifact that can play movies at home anytime and anywhere, became extremely curious. In our hearts, we were eager to have such a high-tech product that can play movies at home.
Many people even went to the mall to find Daqian VCD. Let alone, they really found it.
Since August 1, there has been a special area for Daqian VCD in major shopping malls in major cities all over the country.
A special counter area of about 10 square meters, in which a TV is playing the film "Tang Bohu points Qiuxiang".
Under the TV is a silver white Daqian VCD full of science fiction, while there are only Daqian VCDs of different colors on the surrounding shelves.
Because of the terrible influence of CCTV Biao Wang's advertising time, about 60% of the customers who came to the mall at this time actually saw Tang Bohu's advertisement for Qiuxiang.
When they saw that the real Tang Bohu Qiuxiang movie was actually broadcast on TV, the crowd immediately gathered around the counter. Finally, there were hundreds of people, which packed the whole counter.
And these audiences burst out laughing from time to time, because the plot in the film is so funny.
However, to the disappointment of these viewers, the power supply took out the CD in less than 5 minutes, and then replaced it with a CD playing scenery.
"What are you doing! We want to see Tang Bohu point Qiuxiang!!"
"Yes! Yes! Don't change channels!! we haven't finished watching it yet!!"
The audience started shouting.
"Sorry, it's stipulated that it will be played for 5 minutes every hour!" said the beautiful salesgirl with a smile "If you want to see the complete movie of Tang Bohu ordering Qiuxiang, you can buy our Daqian VCD immediately. We will give you three different movie CDs at random. You can choose three movies from hundreds of different movies, including Tang Bohu ordering Qiuxiang!"
"Cut!" as soon as the audience listened, they immediately dispersed half, but the remaining half looked at the VCD and asked, "how much is this?"
"6666 yuan a set!" the salesgirl quoted a sky high price, and then 90% of the people were persuaded back on the spot by the price. Of course, there were a few people left. After they hesitated, they finally couldn't stand the temptation. A man shouted, "I'll buy it!"
In the next few days, although most customers only watch and don't buy because of the high price, there are always some rich bosses who are very jealous when they see VCD.
And because the price was as high as 6666 yuan per set, these bosses simply paid for it. In less than three days, all the more than 3000 VCDs shipped in the first batch in China were sold out!
[PS: in history, more than 6000 VCDs were bought when they were put on the shelves, and the first 1000 were sold in three days.]