"OK!" Ichiro Honda was silent. "If I agree to join, how much do I need to pay for joining?"
"We have made this very clear in the advertisement. Our franchise fee is 1 million yen," Sakurai said.
"250000 yen! It's really so cheap!!" Ichiro Honda asked incredulously. If 250000 yen is converted into RMB, it's about 10000 yuan.
It's about five months' salary for an ordinary Fusang worker, which is simply a low cost that can't be lower.
According to Ichiro Honda's understanding, as long as Fuso's other franchise enterprises are the top brands in the industry, the franchise fee is not less than 1 million yen, even tens of millions of yen.
The game king only charges a franchise fee of only 250000 yen. How is this possible!
"Of course, it's very cheap!" Sakurai said with a smile. "Mr. Honda, you're a very smart man. I'll tell you the truth."
"Now this is the time when the milk tea market is opened and a milk tea war is about to begin. According to our understanding, there are more than 10 milk tea stores in Fusang, including tribute tea!"
"Therefore, our current goal of game king is to occupy the national market and increase more franchise stores. Our company's plan is to increase the number of game king milk tea franchise stores to more than 20000 in 1994 to complete the national layout, so as to completely defeat all competitors and become the unique and strongest milk tea chain store in Fusang.
So we are mainly expanding, and the franchise fee is only a symbolic charge!
"Oh..." Ichiro Honda nodded, but he was cold all over. The opponent the game king wanted to kill was undoubtedly his own tribute tea.
"Then I only need a franchise fee to open a store?" Ichiro Honda said.
"It's true in theory, but as I said before, in order to ensure the unity of all decoration styles and that the store will not cause vicious competition with other franchise stores, the location of the store will be determined by us and the decoration of the store will also be our responsibility.
The cost of decoration is also different according to the shops with different areas. Our current decoration quotation is 50000 yen per square meter.
In addition, you must purchase our special game king milk tea machine according to the regulations. The purchase cost of one game king milk tea machine is 150000 yen.
In addition, all the materials of the new store, as well as the production materials of milk tea, etc., are provided for you by our head office, which saves you a lot of trouble, so that you can devote yourself to the operation of the store.
According to previous experience, when opening a new store, you only need to prepare materials of about 100000 yen, but materials worth 100000 yen. If you can make milk tea worth 300000 yen, your profit is twice the cost, which is a huge profit!
Sakurai Zhishu road.
"In other words, if I want to open a 10 square meter store, I need 250000 franchise fee, 500000 yen decoration fee, and 150000 to buy your milk tea machine. Finally, I should buy goods and materials at one time, which should not be less than 100000 yen."
"If so, as long as 1 million yen, you can open a shop!" Ichiro Honda calculated, and the whole person was a little confused.
Without him, the price is a little too cheap.
You should know that the cost of opening gongcha Direct stores is about 3 million yen in the first month. Therefore, with an investment of 300 million US dollars, opening 1000 stores is almost the same.
But now, just 1 million yen, you can open a game king milk tea shop. The cost is too cheap!
More importantly, of course, the cost difference will be so huge. The main reason is the problem of store area and store rent. The store area of tribute tea is generally more than 30 square meters, and the cost of opening a store naturally goes up.
In addition, the cost of 1 million yuan is very high, and the house rent is not included.
So this figure is actually very normal, but it shocked Ichiro Honda. For the first time, he found that opening a milk tea shop was so cheap that Ichiro Honda wanted to join the game king directly.
In Fusang, as long as it is a family with a slightly good family background, it is very simple to take out 1 million yen, while those with a slightly rich family background will not pay attention to 1 million yen. It is just their salary for about two years. Even if the store fails, it will not hurt the foundation.
Therefore, Honda Ichiro clearly knows that this price is infinitely attractive to franchisees.
"We don't just charge you money. After you pay the franchise fee, we will provide warm and meticulous business guidance services, and our business guidance manager will provide business guidance to your store in the whole process."
"At the same time, we will put a large number of advertisements on all Fusang media every year. We are responsible for these marketing expenses and costs. You don't need to worry about publicity and marketing!"
"However, you must use the milk tea materials provided by us, and you are not allowed to use other raw materials without permission, because different raw materials will damage our milk tea pockets, cause customer complaints, and then affect the reputation of the whole brand! Therefore, we will make requirements in the contract, and we will send unannounced investigators from time to time to investigate the food materials used in the store We will test anytime and anywhere. Once we find that you use raw materials from other sources, we will directly cancel your franchise qualification, and all expenses will not be withdrawn. "
"In addition, if an accident with bad social impact is caused, we will reserve the right to sue in the court!" Sakurai Zhishu finally introduced.
"I see!" Ichiro Honda nodded.
"Would you like to join us?" Sakurai asked with a smile.
"Let me think about it!" Ichiro Honda said. He left the place he used to be very familiar with, and then returned to the office as soon as possible. He began to think in his book.
Through this private interview in micro clothes, Ichiro Honda understood a lot of things. I really don't understand
For example, why franchisees join so fast is because the cost of joining is very low.
Another example is why there is no problem with the quality, because the deployment of milk tea is basically automated. Moreover, all raw materials of milk tea are provided by Daqian, which blocks the serious problems caused by unqualified materials from the source.
Finally and most importantly, Ichiro Honda found that he could not find any loopholes in this model. After the operation of Daqian, basically all the loopholes were blocked. Now it seems that in addition to the positive business competition, Ichiro Honda has been difficult to defeat Daqian in other ways.
"But how can such a big Qian make money?" Honda Ichiro grabbed his hair and said, "in the cost of 1 million yen, what big qian can earn seems to be only 250000 franchise fee."
Because the decoration price of 50000 yen per square meter is already a very cheap and real price. Gongcha invites people to decorate itself, which is just the cost. Therefore, Daqian really doesn't make any money in the decoration!
Then there is the supply of raw materials and milk tea machine. These may make some money, but they don't make much money. Take the price of raw materials for example, that is, the price of bulk purchase of bigong tea is about 10% more expensive. Ichiro Honda believes that Daqian takes the goods at the same price, so Daqian can't make much money on raw materials.
As for the multifunctional milk tea machine, Ichiro Honda even thinks that the price of 150000 yen is too cheap. Even if a milk tea machine with such a magical function is sold for 500000 yen, Ichiro Honda also thinks that the price is worth it.
Because such a machine can save at least 100000 yen of labor cost to Ichiro Honda every month, and the value of this machine can be recovered in half a year!
Finally, the only thing that can make money is about 250000 yen franchise fee. 20000 stores, that is, the income of about 5 billion yen, which is just a small sum of money for Fusang Daqian, who earns tens of billions of yen a month at the peak.
If the operating cost of the whole company is calculated, it will cost almost 5 billion yen in the next two years. Daqian's joining strategy seems to be basically no different from losing money
So Ichiro Honda really doesn't understand why Daqian wants to do such a thing. It's a thankless thing!
"I see!" suddenly, Ichiro Honda patted his head and suddenly realized, "Daqian didn't want to make money. He did it just to defeat my enemy and take a bad breath!"