Chapter 609

Such a huge profit made Hu Zhibiao crazy. However, his ambition is more crazy. After making a profit of 25 million, he can't wait to buy a car and a house to enjoy his life. Instead, he found Andy Lau with $5 million and asked him to be his own spokesman.

Then he went to CCTV with 15 million yuan, bought the advertising for a whole year, and began an overwhelming advertising campaign.

Finally, he changed $5 million into US dollars, just in case

Facts have proved that in the 1990s, the best way for any commodity to sell well is advertising.

In the advertisement, aido VCD focuses on their price, and the advertising words "as long as 5666, aido VCD takes home" quickly detonated the market.

It's not that this advertisement is so excellent, but that Daqian VCD has been a good man and opened up the market with a large number of advertisements in advance. However, the price of VCD is limited to the price of 6666 yuan, which has formed an established impression on many customers.

This leads to when a 5666 VCD appears, many people immediately remember it firmly. After all, no one can't live with money these days.

As a result, aido VCD sold out. By May 20, the sales of aido VCD in May had soared from 20000 to 50000. You know, there are still 10 days left in May!

As of May 20, the national sales of Daqian VCDs in May had just exceeded 30000.

You know, on the 20th of last month, the sales volume of Daqian VCD in April has exceeded 70000 units, a year-on-year decrease of about 40000 units, an amazing decline.

Many people saw this scene and expressed their welcome and encouragement.

You should know that since the birth of Daqian, Daqian has become the first in all the industries Daqian has been involved in. No one can provoke Daqian, or even hundreds of Daqian.

But in the VCD industry, someone did it. For the first time, we found that Daqian was not invincible. He was deliberately surpassed!

This added confidence to everyone and began to get excited. By May 20, it was not just a competitor of aido VCD.

Since May, there have been more than a dozen VCD brands, including Xinke VCD, Xiaxin VCD, Wanlida VCD, Jinzheng VCD, Xianke VCD and so on. All of them are priced at about 5500 yuan. For a moment, the whole world seems to be bustling with countless competitors.

This quickly caused the panic of Daqian entertainment. At this time, Leng Xuxin had left his job and began to beat up his Tianxing machinery factory in the development zone.

At this time, the general manager of Daqian entertainment is a guy who has more than guarding the city and less development. He can't make a decision immediately. He can only convene a meeting to discuss with the senior management. Finally, he came to report to boss Jia with the results of the discussion.

"I see!" seeing the following report, boss Jia nodded. In fact, boss Jia was a little surprised at the emergence of aido VCD.

It's not that the fake VCD is surprised, but the brand of aido VCD, which has appeared in history, has appeared again. Sure enough, the wheel of history is not easy to reverse.

As for the emergence of VCD competitors, boss Jia actually arrived long ago. After all, this has happened in previous lives.

Less than three months after Wanyan VCD appeared in the previous life, various counterfeit VCD brands appeared.

This time, it took more than half a year for the counterfeits to appear, indicating that boss Jia's patents still played a role. At least these VCD manufacturers spent a lot of brains to find a way to bypass these patents.

However, the emergence of so many VCD brands has also greatly reduced the sales of Daqian VCD. According to the conclusion reached by Daqian entertainment executives through calculation, if Daqian VCD does not make corresponding countermeasures, Daqian VCD will be swept out by other brands in less than three months. Daqian, the pioneer of VCD Market, Will become the first dead VCD brand.

"Yes, you still have a sense of crisis!" boss Jia nodded when he saw the report.

If this matter is not handled, I'm afraid Daqian VCD will really make wedding clothes for others.

"Did you discuss any countermeasures at the meeting?" boss Jia asked with narrowed eyes.

"We think that at present, we have three ways to deal with it!" the general manager of Daqian entertainment immediately said, "the first way is to reduce the price like those VCD manufacturers. Our Daqian brand is still there. At the same price, buyers must be willing to choose our VCD. As long as the price is reduced, we will be competitive."

"The second way is for us to change the publicity strategy. The staff of our technology department have tested the VCDs of other manufacturers, and their VCDs can indeed play pictures, but the quality of many parts used internally is very poor, and the code reading technology is also very backward, which is not at the same level as our thousands of VCDs."

"Their VCDs often have many problems, such as slow video reading, broken pictures, out of sync audio and video, and even direct jamming. Therefore, our publicity strategy can be changed to focus on the quality and quality of our thousands of VCDs, so as to let buyers form the concept of brand gap between finished products, and we can completely occupy the high-end market!"

Boss Jia nodded. These two methods are really good methods. It seems that they are the only feasible two methods so far.

"What's the third way?" boss Jia asked curiously when he thought that the manager said there were three ways.

"The third way is the best way we think! And it is a killer way. As long as we use this way, we will kill those VCDs of other brands in the market in an instant!" the general manager smiled.

"Oh! What can I do?" boss Jia asked curiously.

"We can find a way on the VCD disc!" the general manager smiled. "Although the VCD Market is full of competitors, no one can compete in our VCD disc market. 100% of the whole market is ours. All VCD discs circulating in the market are also produced by us."

"I asked the people in the technology department. They said that they can encrypt the VCD disc. The encrypted VCD disc can only be read with a VCD that knows the password. Other people can't break the password technology without a year."

"In other words, as long as we add password solving parts to the VCD player, and then all VCD discs are encrypted, but only our VCD can play VCD discs in the future. Those buyers who buy VCD of other brands can only play some old VCDs and new movie discs at most. They can't play any of them, and they all become waste!"

"What's the use of a VCD player that can't play VCD discs? Buying it home is a piece of scrap iron! So buyers will understand that only our Daqian VCD is the VCD that can be used, and they will all return to our Daqian's arms."

The manager said his plan triumphantly, but it sounded like a pretty good plan.