Chapter 619

"By the way, how's life now with Ichiro Honda?" boss Jia thought of his good friend and asked with a smile.

"I'm afraid his current situation is a little difficult..." Xia Zhiqiu Shiyu couldn't help laughing at the thought of this.

The situation of Ichiro Honda is not a little difficult, but too difficult.

Normally speaking, at this time, Ichiro Honda's tribute tea has no competitors except Daqian. At the same time, he has Daqian's original team and son Zhengyi's investment support of US $300 million. In these six months, Ichiro Honda's tribute tea should sweep the world and be majestic.

But the fact is that now Ichiro Honda has to start thinking about closing the store.

After the peak performance in July, Ichiro Honda's tribute tea is facing an overall recession.

There's no way. Tribute tea has managed to open 2000 Direct stores across the country, but at this time, the national franchise stores of game king are about to exceed 20000, more than ten times the number of tribute tea. Tribute tea has been forced into the corner by Daqian.

In other words, Ichiro Honda actually disagreed with him after he personally experienced a franchisee training.

The franchisee system looks good, but there are so many franchisees that Daqian can directly control. It is very easy to have problems. More importantly, the main profits can be earned by these franchisees.

In Ichiro Honda's view, Jia Yapeng's franchise system is completely giving money to franchisees. Basically, he can't make any money, just to bring down his tribute tea.

And at that time, tribute tea was in the golden age and was still opening stores. If we turned to the franchise system at this time, it would undoubtedly disrupt the development of tribute tea.

Finally, it is the nature of Fusang people.

Fusang people like to boast their craftsman spirit, but this craftsman spirit is to drill the horn. For example, a god of sushi has to pinch sushi with his hands, and then preach that the palm temperature of men is the most suitable temperature for sushi.

Unexpectedly, boss Jia was about to throw up when he heard this.

There are always various gods in Fusang. In fact, they are all goods that drill ox horns to the extreme, but they are also sought after by some Taijun in China.

To put it bluntly, Fusang has a bit of paranoia in his mind. For Ichiro Honda, if he learns from boss Jia's franchisee system and starts to engage in franchisees at this time, he will undoubtedly admit his failure again.

This is something Honda Ichiro is not willing to do, let alone admit.

Therefore, Ichiro Honda decided to use the tribute tea of the direct store model to fight against the thousands who are basically completely transformed into franchise stores. He wants to use the tribute tea to completely defeat the game king, so as to prove that he is better than Jia Yapeng. Jia Yapeng is just a lucky bastard!

So since April, in order to compete with the game king, at least the number of stores can't be much less than the game king, so Ichiro Honda decided to speed up his store opening speed.

Originally, Honda Ichiro planned to slowly promote the number of Direct stores to 3000 within 94 years.

But now Ichiro Honda has decided to accelerate, not only to push the number to 5000, but also to achieve it by the end of June.

This sounds crazy, but it's not impossible. After all, in this age of money, as long as Honda Ichiro is willing to spend money, he can do it.

So Ichiro Honda once again found son Zhengyi and asked him to increase his investment and give him another $200 million.

This makes son Zhengyi think Honda Ichiro may be crazy, but Ichiro Honda strongly demands it, and he tells son Zhengyi that now is an important time to seize the market.

If the number of gongcha shops can not catch up with the game king at this time, gongcha will definitely not be able to compete with its competitors. At that time, sun Zhengyi's previous $300 million investment will be wasted.

In the end, Ichiro Honda said that it doesn't matter if son Zhengyi is not willing to continue to invest. He will send an invitation to Fuso's other investment funds and dilute the shares in proportion at that time!

This directly forced son Zhengyi into a corner. Considering the $300 million he had invested, son Zhengyi finally gnawed his teeth and added $200 million in investment.

With the new financial support, Ichiro Honda decisively started the crazy new store plan.

This Ichiro Honda is still very capable. At the end of June, Ichiro Honda not only completed the plan, but also overfulfilled it. He reached the layout of 7000 stores in quanfusang, which greatly refreshed Ichiro Honda.

But when Ichiro Honda received the data from the game king and found that the other party had 30000 franchise stores, Ichiro Honda was very unhappy.

However, it doesn't matter. The data gap between 7000 and 30000 is not as wide as that between 2000 and 20000.

Moreover, 7000 tribute tea stores have been distributed throughout the country. Now all Fusang can find milk tea shops for tribute tea, which is enough. Next, Honda Ichiro needs to start the brand of tribute tea, just like the previous Daqian VCD, and publicize tribute tea as a milk tea shop with a much higher grade than the game king milk tea.

Although the purpose of Ichiro Honda is very clear and the strategy can't be said to be wrong, Ichiro Honda can't do it at all in marketing.

If his marketing strategy was strong enough, he would not have been forced to resign by boss Jia.

But Ichiro Honda is extremely strong. He doesn't want to fake it. It doesn't seem that he has completely defeated boss Jia.

So after careful consideration, Ichiro Honda came up with a great way: invite a famous star to be a spokesman.

Well, that's a good idea.

Don't laugh. Although this method sounds old-fashioned, it has been proved by countless years. Asking stars to speak is indeed the last way to quickly create a brand.

So after careful consideration, Ichiro Honda decided to invite Sakai Fako, who was just red at this time, to become the spokesman of tribute tea.

At this time, Sakai Fako was the most popular. He had just held a national concert, held a concert overseas, and starred in many TV dramas and films. Finally, I heard that he was going to be on the red and white concert known as the Fuso Spring Festival Gala, which was really red and purple.

At this time, it is undoubtedly the best choice for Sakai to become his own spokesman.

So Ichiro Honda decided to spend $10 million for three years to invite Sakai Fako to become the spokesman of tribute tea. Then he shot advertisements and invested in Fuso TV stations for publicity. The advertising expenses alone cost about $20 million.

However, these are beneficial. That is, gongcha reached its peak in June. According to the market survey, about 50% of Fusang's audience began to think gongcha is the best milk tea brand. At the same time, the total revenue of gongcha in June exceeded 50 billion yen, which has become a miracle in Fusang's business history.

Unfortunately, boss Jia is still in China at this time, otherwise Ichiro Honda is very interested in inviting boss Jia to witness his glorious moment.