Chapter 620

What Ichiro Honda didn't know was that when he thought boss Jia didn't know all this, in fact, Jia Yapeng had received a report from Fusang. Boss Jia knew Fusang very well at that time.

Xia muqingzi directly flew back to China and asked boss Jia for ways to change the situation.

At that time, the two men were sitting in boss Jia's office. When Xia muqingzi told about the situation he faced in the competition with tribute tea, it can be seen that Xia muqingzi was still anxious.

At that time, although the number of game king's stores was much ahead of tribute tea, the sales volume of both sides was flat, which shows that the sales volume of tribute tea far exceeded that of game king.

This means that the game king milk tea is about to lose to Gong tea in the competition.

Xia muqingzi is very anxious, otherwise he won't fly to China to find our boss Jia. In Xia mu Qingzi's eyes, only our boss Jia can solve the problem at present.

What Xia muqingzi didn't know was that one hour before she came, it was the general manager of Daqian entertainment who came to our boss Jia to discuss how to deal with the competition of emerging brands such as aido VCD, then put forward three suggestions, and then almost scolded his mother.

When Xia muqingzi came to boss Jia, boss Jia was full of things about VCD and about the price reduction and competition of aido VCD.

So when Xia muqingzi asked boss Jia for advice, boss Jia blurted out, "then reduce the price!"

"Nani!" Xia mu Qingzi didn't say how shocked he was by the idea, but felt that the idea was too ordinary. Ordinary didn't seem to be the way devised by the resourceful and unparalleled boss Jia.

Shouldn't boss Jia come up with a plot to frighten the world and cry ghosts and gods, just like the original alliance system, which made Xia mu Qingzi fall into the ground?

How did the current method turn into price reduction? This method is a little common!

"Do you think this move is too common?" seeing Xia mu Qingzi's expression, boss Jia broke free from VCD thinking, and then smiled.

Although the price reduction strategy was taken from aido VCD in a daze, boss Jia thought it was really an excellent idea!

"How can there be so many tricks in the world!" boss Jia said with a smile. "The reason why people think those seemingly ordinary strategies are ordinary is that they have experienced countless practical tests and are the most effective method recognized by everyone. The most effective method is naturally used the most, and finally becomes the most common method."

"Just as he Honda Ichiro invited Sakai as a spokesman, this seemingly most common strategy is actually the best and most effective way."

"The same is true for price reduction. As long as your price can be reduced, you can attract a large number of customers. This is an indestructible truth. Hurry up!" boss Jia said.

"But what if tribute tea is also reduced with us?" Xia muqingzi was still a little unwilling. Why did he finally come up with such a simple way.

"Follow us to lower the price... Then I'll lower it a little harder!" boss Jia touched his nose and said, "how much is the price of our cheapest original milk tea?"

"It's 150 yen a cup!" Xia muqingzi replied.

"How much is the cost of a cup of milk tea?" boss Jia asked again.

"If the material cost is pure, the purchase cost of pure materials for a cup of milk tea is 10 yen! The price we provide to franchisees is 80 yen!" Xia muqingzi said.

Look, it's so black. The materials of 10 yen were sold to franchisees for 80 yen and earned 70 yen directly. It's too dark!

"If the franchisee's own operating expenses are included, the cost of selling a cup of milk tea by the franchisee is about 100 yen!" finally, Xia muqingzi said.

A cup of milk tea, franchisees can actually earn a profit of 50 yen. Although it is not black, it is black enough.

"Do you know the cost of tribute tea?" boss Jia narrowed his eyes and asked again.

"Yes, they produce a cup of plain milk tea, and all the costs are about 80 yen!" Xia muqingzi said quickly. Don't ask why Xia muqingzi knows so much about the cost of tribute tea, because the business model of tribute tea is actually the model of the previous game king's direct store, and the costs are basically the same, so Xia muqingzi knows very well, How much is the cost of a cup of plain milk tea.

"Then tell all franchisees that in order to meet this challenge, we sell the best original milk tea and carry out price reduction and promotion."

"Wasn't the original milk tea 150 yen a cup before? Now it's reduced to 120 yen a cup!"

"As for this proportion, our material supply price will be reduced by 15 yen by us and franchisee platforms, and they will also bear the price reduction of 15 yen!" said boss Jia.

"Will the franchisees agree?" Xia muqingzi asked subconsciously.

"They don't agree and have to agree. Our franchise contract clearly says that in order to meet the company's overall marketing needs, the company has the right to require all franchisees to reduce prices or increase prices!"

"It is enough to ensure that the price reduction does not exceed 50% of their profits!"

"They could have earned 60 yen for a cup of plain milk tea, but now they have only reduced it by 25%. They have no reason to refuse. If they refuse, they will break the contract!" boss Jia said dismissively. With the contract in hand, I'm not afraid of these franchisees jumping back.

They quit the franchise if they have the seed. In this way, the franchise fee and decoration fee provided by them in the early stage have all been wasted. After all, boss Jia has added the name of game king milk tea to all the decoration. This decoration can only be used for game king milk tea, and others can't use it at all.

Therefore, boss Jia is not worried at all. These franchisees refuse boss Jia's request.

"Of course, if you want to appease them, you can directly tell them that this is to compete with tribute tea. If we reduce the price, we can attract more customers, and they will not suffer!" added boss Jia.

"Yes!" Xia muqingzi nodded, but questioned, "boss, if we just reduce it to 120 yen, I'm afraid it won't have much impact, because as long as the price of tribute tea is reduced to 120 yen, their cost is 80 yen a cup, they can still make money."

"So, why don't we lower the price to less than 80 yuan, so we can still earn, but tribute tea can't earn a penny!" Xia mu Qingzi suggested.

"That's no good. Reducing it to 80 yen is undermining the market. We've reduced the price to 80 yen now. It's difficult to go back in the future. It's not hard to live with money!"

"But..."

"It's nothing good, but if gongcha doesn't reduce the price with us, he's smart, but if he dares to reduce the price with us, I can make a prediction for him that he won't live in 1995!" boss Jia said with a smile and directly gave a prediction to Ichiro Honda.