Chapter 658

The manager of the advertising and marketing department of Sony Group doesn't know how to deal with this advertising problem in his bedroom. A meeting on Daqian is going on in Sony's top conference room.

This is not an ordinary meeting, but a meeting of Sony's board of directors. Basically all Sony's directors and shareholders appeared at the meeting to discuss our poor Daqian group.

The meeting was presided over by the chairman and CEO of Sony.

"Directors, we are gathered here today, first to answer the directors' questions about the company's operation, and second to consider how to deal with emerging competitors!" Yasuhiro Inoue made an opening remark. "First, please give a speech to Mr. Miyazaki and ask questions on behalf of all directors!"

"Ladies and gentlemen!" Miyagi stood up and looked at the representatives of more than a dozen directors present "Today, on behalf of most directors of the board of directors, I question why, as the inventor of VCD and the first to commercialize, Sony, which took the lead in launching the world's first digital CD player cdp-101 in 1982, has fallen behind in VCD, and the market has begun to be bitten by a Huaxia company. What's going on!"

"Why did Sony, as the founder of CD, not take the lead in developing VCD, but let a Huaxia company take the lead?"

Miyagi's voice fell, and many directors showed serious dissatisfaction on their faces.

Indeed, Sony took the lead in exploring the commercialization of VCD.

When the CD was just developed, it was born as a container for music CD. Since 1975, Sony has studied the CD and its storage and playback devices. In 1982, Sony was the first CD player in the world, leading the world trend.

But what Sony's directors didn't expect is that as a pioneer of optical discs, they fell behind in VCD. Now the whole VCD market has been occupied by thousands.

You know, according to the information obtained by the directors, the number of users of thousands of VCDs has exceeded 1.5 million, and people are still frantically attacking the number of 10 million. You know, Sony Group has sold CD players all its life and has not sold more than 10 million so far. It's terrible.

"The situation is like this. In fact, Sony started the pre research on VCD as early as 1991, when the RM agreement was just launched, and even a quite mature design draft was released!" Nobuyuki Inoue stood up and looked at the angry shareholders in a conference room, and could only sigh.

At the same time, the projector behind appeared a machine drawing similar to the modern VCD design.

"Only after our market research, the colleagues in the marketing department thought that VCD had no development value, so the group temporarily shelved the research and development of VCD until now!"

"Hehe, it's strange. VCD is such an epoch-making product. Why does the marketing department think it has no development value? Do all the people in the marketing department eat shit and Zhang Da?" Miyazaki asked angrily.

"No, the marketing department came to the conclusion after a detailed investigation!" Mitsui said. "At that time, the marketing department conducted a very detailed market investigation, a total of 20000 people."

"They interviewed 20000 consumers and asked them if they were willing to buy a VCD at the price of 200000 yen. At that time, more than 98% of the respondents explicitly rejected the proposal to buy a VCD!"

"Because our market has long been occupied by video recorders, and every household uses video recorders. Although the picture quality and sound quality of VCD will surpass that of video recorders, there will not be a huge gap, and the video recorders have the video tape recording function that VCD does not have."

"The video recorder can record the programs being broadcast on the TV directly into the video tape, but the VCD can't, because adding a recording function requires an additional cost of 1.2 million yen, which is obviously unacceptable to the market!"

"At the same time, the price of a video recorder is also expensive. The price of an ordinary video recorder is as high as 200000 yen, and the price of a high-end video recorder can reach the level of 400000 yen. It is obviously unacceptable for consumers to let families who have bought a video recorder spend another sum of money to buy VCD!"

"Last but not least, Sony is one of the largest video recorder manufacturers in the world, occupying 28% of the video recorder Market in Fusang. If we push VCD, we will certainly lose a certain video recorder market. Therefore, at that time, the marketing department thought that there was no need to replace video recorder with VCD, because we can also make money by selling video recorders Part of the profits! "After Mr. Inoue's words, there was a lot of peace in the conference room.

In fact, this last one is the most important. Who would be willing to smash his own job!

Those who can sit here are not fools. On the contrary, they are all human spirits, so they can understand the explanation.

Understandably, reality belongs to reality. The reality is that Sony is a fool and makes a big mistake, because Daqian has asked 1.5 million Fusang people to replace their video recorders with VCDs.

"Then why did Daqian group do what we couldn't do?" Miyagi asked again.

"I think it's mainly because of their marketing policy. It's really a talented, bold and frightening policy!" Yasuhiro exii sighed "According to our survey, although the price of Daqian VCD is as high as 300000 yen, they sell it by paying the 2000 yen membership fee every month. In this way, this consumption becomes insignificant in the feeling of consumers. It is no different from buying a game cassette, and there is no huge replacement cost."

"At the same time, Daqian has actively promoted their CD content strategy, burning a large number of CDs, which contain rich and interesting content. Unlike TV stations, after having VCD and CDs, viewers can watch the content they want to see anytime and anywhere. Moreover, the cost of CDs is far lower than that of videotapes, so that viewers can buy a large number of CDs and get more benefits More content. "

"These two points together have led to the best-selling of VCD. Therefore, I must admit that in terms of marketing strategy, it is the mistake of our leadership. It is our huge mistake not to develop such a creative and effective marketing policy! I am willing to be responsible for this mistake!" Nobuyuki Inoue took the responsibility very much.

"Mr. chairman, please don't get me wrong. Our meeting is not to identify the responsibility, let alone to let who bear the responsibility. We just want to clarify the situation of the whole thing!" Miyagi said quickly.

Sony is still booming under the leadership of Nobuyuki Inoue, and the data in various financial statements are also very beautiful. The directors such as Yoshihiko Miyagi will not mess around and dismiss Nobuyuki Inoue. They still have a clear division of this powerful relationship.

"Then, Mr. chairman, do you think that if we ignore Daqian and do not interfere, how can Daqian's VCD market develop?" Miyagi asked.

"Gentlemen, after three days and nights of deduction and estimation, our leadership finally came to the following conclusion!" Chui Yanzhi cleared his throat "We believe that under ideal circumstances, without any interference from Daqian, Daqian's VCD will eventually replace the VCR. All the VCRs in 27.23 million families in Fusang will be replaced with more advanced VCD, and Daqian will occupy the TV sets of all 27.23 million families."

"What consequences will this bring?"

"Not to mention the profits from selling VCDs alone. More importantly, Daqian will firmly control all family televisions."

"Because Daqian has promoted the project of light and shadow supermarket with VCD, and in the eyes of our senior executives, in fact, the value of the project of light and shadow supermarket is still above Daqian VCD itself, which is the most important link!"

"According to our survey, now Daqian has reached cooperation with 78% of domestic cultural companies. These cultural companies began to burn their cultural products on CDs, put them on the shelves through the video supermarket, and then share them with Daqian."

"In this way, Daqian can firmly control the national cultural market and form a monopoly through the light and shadow supermarket!"

"For a simple example, you can imagine that if there is only one brand supermarket and one brand convenience store in Fusang, this brand and company control the national supermarket retail platform. All manufacturers in the country must be approved by this company and approved by them before they can be put on the shelves! How terrible it must be for this company ？”

"At that time, there will be such a situation. In one word, the president of this company will cut off all sales in an instant and then close down a food enterprise with a capital of more than 10 billion yen!"

"As long as the president of the company says, a toy enterprise that has just been established for no more than two days will become a leading enterprise in the country."

"Even in the end, if the president doesn't like to eat green pepper, and then he orders supermarkets and convenience stores across the country not to sell green pepper, then the people all over the country will follow him and have to change their eating habits. They can't even eat a mouthful of green pepper!"

"How terrible such a company is, I believe everyone here can understand!" Yasuhiro's words made all the directors present shiver involuntarily.

Although they don't like green pepper, their children must eat green pepper!