Chapter 659

"No, we can't let Daqian develop like this!"

"Yes, we Sony are already taking the road of Pan entertainment. In the plan, the end of this year is the time for the release of our game console. We have invested so much money in the entertainment industry, and we must not let others mess up!"

Sony's directors have said generously that for a moment, the whole conference room is full of war, because for Sony, Daqian's rise in VCD is unacceptable.

Sony was initially engaged in the electronic products industry, which has basically reached its peak. Now it is difficult for Sony to further develop the whole electronic products industry, so looking for a new development direction is what must be achieved.

Since 1980, Sony has found this development direction, that is Pan entertainment.

In 1964, because of an unexpected technological breakthrough, Sony sold its first earphone. Unexpectedly, this earphone became the most popular earphone at that time, and brought hundreds of millions of dollars of amazing profits to Sony.

At this time, Sony realized that humans could invest so much money in music.

So Sony took a stake in Columbia music company in 1968 and sold the world's first CD player in 1982. It went farther and farther on the road of music, but also made Sony aware of the great potential of the entertainment industry.

So in 1989, Sony bought Columbia film at a sky high price of US $5.9 billion, became one of the six major film groups in the world, and completely launched its pan entertainment development.

Also in 1989, in addition to choosing the two entertainment development paths of music and film, Sony once again focused on the game console because of the popularity of the Mario Brothers, and then the project of PS game console began to be officially launched.

In a word, Sony has basically taken the entertainment industry as its main attack direction, and Sony fantasizes that it can occupy more than 20% of the global entertainment industry in the future and become a well deserved king of entertainment in the world.

Sony has been working hard in this direction, but what they didn't expect is that under his eyes, Daqian entertainment suddenly rose at an unimaginable speed.

When Sony first noticed Daqian, it was last year.

Last year, Sony was laying out for the PS game console. Sony also knows very well that the only way to beat Nintendo is to have a more attractive game lineup than Nintendo and crack down on the popular games sold by Nintendo.

So Daqian, to be exact, Daqian's game Pokemon, entered Sony's line of sight.

In the initial public opinion offensive against Pokemon, the disgusting stigmatization of those environmental protection organizations was actually Sony's hand behind it. Sony spent only $1 million to support Pokemon in the United States.

But later, because of boss Jia's uncanny response, Pokemon exploded in the United States, and Nintendo began to investigate the behind the scenes. In order not to scare the snake, Sony withdrew its hand and didn't give boss Jia any more trouble.

Later, Sony changed its thinking. Since the Pokemon's strength could not be changed, it was better to draw the Pokemon into its own camp, so there was the previous draw. Unfortunately, boss Jia clearly knew how the later story developed, so he wouldn't get on Sony's broken ship, so he turned his back and sold Sony, He also reaped a lot of good feelings and human feelings about heaven.

Therefore, Sony's attitude towards boss Jia and Daqian has not been very good. It can be said that it is a little hostile, but it was only a little hostile before. Sony still didn't pay attention to Daqian at all. In Sony's view, Daqian is just a little rabbit who has just emerged. He can kick the other party out with one foot.

Unexpectedly, Sony didn't find Daqian's trouble at first, but Daqian has begun to attack Sony's position. Daqian actually made VCD behind Sony's back, and got Fusang to sell it. TM sold crazy. In just two months, it has madly harvested 1.5 million users and squeezed Sony's video recorder market, It also completely affected Sony's Pan entertainment road.

After all, Sony has always regarded CDs as its own thing. Now Daqian has actually established a light and shadow supermarket, and then controls a large number of cultural industries and copyrights in Fusang through the light and shadow supermarket. If Daqian is allowed to develop, the whole CD and the cultural industry behind it will be monopolized by Daqian, and finally form a solid fortress, It's impossible for Sony to get in again.

There will even be a very sad situation in the future, that is, Sony Pictures or Sony Music has made a film or record and wants to sell it to the audience.

However, all audiences are used to buying VCDs of music or movies from the light and film supermarket. They ignore other ways. In that case, Sony has to pay Daqian a ticket money to allow Daqian to sell its products in their light and film supermarket.

This is the most ridiculous thing in the world.

Therefore, Sony's internal soon unified idea is that it must not let Daqian light and shadow supermarkets grow up, otherwise this is the biggest nightmare on Sony's future pan entertainment development path.

"Mr. chairman, is there any way we can contain or even destroy thousands!" a director asked directly.

"It's hard!" the wrinkles on his face were crowded together.

"What's the difficulty? Isn't the CD our thing? As long as we ban thousands of people from using our CD, everything will be done!" a director shouted.

"That... In fact, the patent of optical disc is no longer in Sony's hands!" when he heard the sensible words, he said reluctantly.

"What? Isn't the compact disc the patent of Sony?" unexpectedly, several directors asked back at the same time. It seems that in their eyes, the compact disc is the patent of Sony.

In fact, this is also a very normal thing, because before Daqian, the world played optical discs and also played flowers. It was Sony that produced and sold goods. Other companies had no interest in optical discs at all, so many people in the market thought optical discs were Soni's patents.

But Hiroyuki Inoue knew that the patent of the optical disc had nothing to do with Sony. In fact, the optical disc was invented as early as 1954. However, at that time, the product was too advanced and no way to use it was found. Therefore, the inventor could only hold the patent and wait for 20 years. When the patents expired, he did not earn any benefits.

When Sony released the CD player, it was all in 1982. It had been 28 years. At that time, there was no patent for the CD, and Sony could naturally use it at will.

Just because no other company uses optical discs, the world mistakenly thinks that optical discs are Sony's patents.

"Shit! How could this happen!" Fujii quickly explained the matter. Many directors showed a disappointed expression on their faces. If the CD patent was in their hands, it would not be too easy to deal with Daqian.

"Cough! Cough!" Mr. Inoue coughed, calming the excited shareholders temporarily, and then said, "this battle must be fought, but the key is how to fight, so as to ensure victory and drive Daqian out of the VCD Market!"

"What's the difficulty? I have the simplest way. I don't have to drive Daqian out and just buy Daqian entertainment!" a director said carelessly. This is the representative of Fuso's famous Mitsui consortium and the successor of Mitsui consortium, Xiuyi Mitsui.