Chapter 752

[the doctor said it was a viral fever. I'm afraid it will take about 7-10 days less, but I'm sorry to delay the update. It's in good shape today. Try to be on the fourth watch!]

It made a good start in the field of game consoles. After defeating Nintendo's new game consoles very neatly, Sony's ambition expanded rapidly. Sony decided to work hard and completely defeat another opponent, Daqian, so as to gain complete hegemony in the field of games and film and television CDs.

But how to defeat Daqian?

This makes Sony's executives fall into a deep meditation. It is almost impossible to beat Daqian on the VCD, because Daqian has occupied 13 million users at this time, while Sony has just broken through 4.2 million. This gap is really difficult to break.

It is almost impossible to defeat your opponent on the machine.

However, there is no other way. After careful analysis of various materials, Sony finally found a way to beat Daqian, that is, let Daqian's members give up their membership of the light and shadow supermarket, and then return the machine to Daqian.

At the beginning, in order to open the market of VCD as quickly as possible, Daqian gave many very humanized terms. For example, if the buyer finds that the VCD is not satisfied within a year, he can immediately ask Daqian for return. Daqian will come to collect the VCD. After that, the Buyer no longer has to pay a membership fee of 2000 yen per month, However, the membership fee of 2000 per month previously paid will not be refunded.

Sony found that the odds are here. As long as it allows most customers of Daqian to return goods within a year, Daqian will definitely die.

More importantly, Sony found that the recently popular light and shadow super financial fund in the market is actually based on the membership fee of Daqian entertainment. This model roughly seems to have no problem, but once a large number of customers return, the subsequent financial fund will never be delivered.

Sony also got the agreement signed between Daqian and Mitsubishi Bank. It was found that Daqian promised that if there was insufficient funds and could not repay the fund in the future, Mitsubishi Bank had the right to auction Daqian's assets in exchange for funds.

In short, as long as more than 5 million users of Daqian can choose to return goods within one year, Daqian will collapse without fighting, and Sony will be able to completely complete the great cause of dominating the world.

This plan makes Sony executives very excited, but how to get more than 5 million users to return goods is a very important problem.

After real machine testing, Sony VCD is not as good as Daqian VCD, especially in the clarity of picture analysis.

Later, after dismantling the machine, Sony found that the decoding chip of Daqian VCD extravagantly used a 200nm chip as the base, while Sony's is only a 250nm chip. Therefore, in terms of decoding computation, the decoding speed of Daqian VCD is much faster than that of Sony VCD, and failure becomes a very natural thing.

Well, this also blocked Sony's road to beat Daqian through hardware. The only way to beat is the content of the light and shadow supermarket.

As long as Sony's light and film supermarket can have more massive resources than thousands of light and film supermarkets in the future, the audience will soon find that the films and TV dramas they want to see are on Sony's light and film supermarket. They will naturally choose to return them and buy Sony's light and film supermarket members instead.

However, Daqian's light and film supermarket claims to have a film and television Library of 1 million, while Sony currently has only 150000. It seems that it is not easy to recapture such a big gap.

But this is not difficult. Sony is bent on defeating Daqian.

After half a month of market research and brainstorming every night, Sony really came up with a way.

That is, they found that among the 1 million film and television libraries, 700000 are all foreign film and television libraries, and the remaining 300000 are Fusang's domestic film and television libraries. In addition to a very small number of viewers, more than 95% of the audience, of course, prefer to watch various domestic film and television programs.

In other words, Sony only needs to get 200000 of the 300000 film and television programs to complete the reversal of the audience's choice of film and television library.

So how to get these 200000 film and television programs?

When Daqian was designing and constructing the light and shadow supermarket, because Daqian was running out of money at that time, in order to save the cost of collecting various copyrights as much as possible.

Daqian's light and film supermarket is designed as a supermarket model. Fusang's mainland film and television group can freely choose whether to take its programs to Daqian's light and film supermarket for shelves, then decide the number of discs to burn, and then entrust Daqian group to burn them for shelves. After they are sold or rented, they will be divided according to the proportion of 55 points.

This is when Sony Group can compete. Sony began to send people to secretly contact these film and television companies and tell them that as long as they are willing to sell their programs to Sony's light and shadow supermarket, Sony can give them 73 points.

Not to mention, Sony is also willing to compensate for the income of the audience lost in the process of moving positions for each film and television program of each film and television enterprise, and provide a signing fee of 1000-100000 yen. As long as these film and television companies are willing to transfer the program, Sony will give money directly according to the ratings and audience recognition of these programs.

Of course, film and television companies are not without worries, because now the number of users of thousands of VCDs is three times that of Sony, that is, the profit they can make is three times that of Sony. In a short time, 73 shares and signing money can greatly improve the company's income, but in a long time, it is obviously a losing business.

In this regard, Sony has long thought of ways to deal with it. Sony has vowed to guarantee all film and television companies that they are confident that they will increase their holdings of thousands of VCDs to less than 5 million within one year, and Sony's holdings of VCDs will rise to more than 13 million. At that time, you can still enjoy hot drinks with Sony.

In case Sony can't beat Daqian in the future, it doesn't matter. Just return to Daqian's arms at that time, and Sony won't stop you!

This statement quickly won the recognition of the bosses of these enterprises. In addition, considering the national character, they are obviously more willing to support the local enterprises of Fusang rather than let a Chinese earn the money.

Therefore, when the time entered March 95, Fusang Daqian entertainment suddenly sent a shocking report, that is, Fusang's domestic film and television providers lost more than 180000 various programs in a short half month, and there is no doubt that all these film and television programs have been transferred to Sony's light and film supermarket.

Moreover, the loss rate continues. It is estimated that after the end of the whole March, Daqian's light and shadow supermarket will explode except for some programs that are directly purchased by Daqian and cannot be transferred.

Boss Jia is not stupid. He soon realized what Sony's purpose was.

"Soon, I'm afraid there will be a wave of returns!" boss Jia said with a bitter smile.