……
Silence, the whole office fell into silence. Then Ollila stood up and was ready to open the door to see off the guests. Boss Jia finally spoke!
"20%!" boss Jia said faintly.
"What?" Ollila was stunned. He couldn't understand what the sudden 20% meant.
"I mean, I can reduce the manufacturing cost of Nokia by 20%," said boss Jia faintly.
"Are you kidding?" Ollila looked at Jia Yapeng's expression as if she were a fool. "Our Nokia production cost has been compressed to the extreme. No one can reduce our Nokia production cost by more than 20%
"I can!" boss Jia knocked his finger on the armrest, and then said in the most indisputable tone. "According to our market research, the best-selling model of Nokia this year is Nokia 2150."
"The of Nokia 2150 in the EU market is US $2459, and the actual production cost is about US $1800 to US $1900. Am I right?" asked boss Jia, while Ollila did not speak.
Silence is acquiescence.
"Good!" Ollila finally nodded, "but it's not difficult to get these data. You're also a mobile phone manufacturer. You can calculate these data as long as you do some market research!"
"Then if I tell you that I can provide you with a Nokia 2150 for $1400, do you believe it?" boss Jia finally asked with a smile.
"It's impossible, it's impossible!" Ollila said without thinking. As a production enterprise, it wants to improve its profits, that is, open source and throttling.
Open source is what we have been doing, and it is also the most important point.
But throttling is equally important.
If a stable mobile phone is produced at the cheapest price, it has always been the problem of Nokia's tireless research. When the Nokia 2150 was originally designed, the cost was as high as $2500.
However, after three months of cost cutting, the production cost of a 2150 mobile phone was finally reduced to $1820. For Nokia, this is an achievement that makes all Nokia people very proud. This is the highest cost cutting mobile phone in Nokia's history.
That's why Nokia promised that the cost price of $1820 would not change for at least a year. But now, Jia Yapeng told him that he could produce a 2150 at the price of $1400, saving $420 again. How can you convince Ollila.
"I never tell lies!" boss Jia smiled. "If you don't believe it, I can sign an agreement with you. As long as Nokia sells GSM baseband to us at the cost price, I can continue to supply Nokia at the price of $1400 from October!"
"What, you mean, you supply Nokia at the price of 1400 yuan. Didn't you give me a way to reduce the cost..." Ollila found that she seemed to understand Jia Yapeng wrong.
"Hehe, in fact, Nokia's cost cutting is really excellent. If the factory is opened in Finland, Daqian will reach this level at most. But if the factory is opened in China, the cost of $1400 will be no problem!" boss Jia smiled.
"I see!" Ollila nodded. It's not surprising that if we change the production place of mobile phones, we can continue to reduce costs. After all, the wages of workers in China are very low, while those in Finland are too high. It's just that Finland is a high welfare society.
But even changing the production site can reduce the cost of $420, which still makes Ollila feel very crazy.
"Are you sure you can supply stably for $1400!" Ollila asked again.
"I guarantee that Nokia only needs to provide several parts and technical drawings such as GSM baseband that we Daqian can't produce at present. We Daqian can be responsible for all the rest, and guarantee that the shipment price is US $1400. If it is lower than this price or can't supply on time, we Daqian can compensate Nokia for its losses according to the price!"
"All these can be written in the contract. Children and old people are not deceived!" boss Jia added.
"Then we Nokia will sell you thousands of GSM communication baseband, and we will give it to you according to the cost price!" Ollila was silent for a long time and asked this question again, which relieved boss Jia. It seems that the deal has been negotiated.
"It's enough as long as the profit doesn't exceed 20% of the cost!" boss Jia smiled. "These are two deals. Let's score!"
"Well, I won't provide you Daqian with baseband and and other parts at the cost price, but you Daqian should provide us with parts without baseband at the price of US $1128. We Nokia can install the baseband by ourselves, and you don't need Daqian's hands!" Ollila thought for a while and felt that if you provide Daqian with baseband at the cost price, On the other hand, Daqian sells baseband according to 20% of the profit. If Daqian doesn't do well, he will play tricks on himself.
Therefore, Nokia decided to conduct the transaction in a more secure way.
"So Mr. Ollila agreed to sell us thousands of GSM baseband!" a smile finally appeared on boss Jia's face.
"The premise is that you must guarantee the price to supply us, otherwise I will stop selling baseband to you immediately!" Ollila said proudly.
"I see!" boss Jia smiled.
Ollila laughed, too.
In fact, boss Jia knows very well that when boss Jia tells Ollila that he can reduce Nokia's production cost by another 20% and save a full $400, he will win the negotiation.
No enterprise can resist the temptation of reducing costs by 20%, even if it is possible to cultivate a strong competitor.
Never mind him. First make the immediate profits. This is a huge profit of hundreds of millions of dollars!
To be on the safe side, when Nokia and Daqian finally signed the OEM contract, Nokia only handed over the Nokia 2150 model to Daqian. Obviously, it wanted to try Daqian's quality and see if Daqian could really achieve stable supply.
In fact, boss Jia did not lose money. After boss Jia signed a cooperation agreement with Nokia, boss Jia summoned lengxuxin children's shoes at the first time when he returned home.
"I got you a good deal!" boss Jia threw his cooperation agreement with Nokia in front of Leng Xuxin. Leng Xuxin read the whole contract as quickly as possible, and then the whole person was excited "Chairman, you are really great. We are still at war with Nokia, and you have brought all the production orders of a Nokia mobile phone. We can make a profit of at least $400 on this mobile phone!"
"That's Ollila. I thought I was giving him money. In fact, he was the one who gave me money!" thinking of this, boss Jia couldn't help laughing.
In addition to the baseband, 80% of the parts of the Nokia 5120 have been self-produced. Who knows the real production cost.