Just yesterday, I still stayed at the place, so I knew the local situation better.
Take my Hangzhou city for example. In just three months, Hangzhou has opened 18 new Internet cafes, adding nearly 2000 computers in total.
This is only the case in Hangzhou. The number of new Internet cafes in magic capital, demon capital and imperial capital will be far more than that in Hangzhou.
According to my estimation, at least 10000 Internet cafes will be added in China in 1997. Assuming that each Internet cafe buys 100 computers, this is a huge market of 1 million computers.
By the end of 2000, the number of Internet cafes in China will reach about 100000, which is the market scale of 10 million computers!
Yang Yuanqing stood in front of all senior executives and talked.
The market scale of 10 million computers completely shocked all executives.
You know, from the 1980s to now, the total number of computers sold by Lenovo is less than 5 million. These Internet cafes add up to the amount of two Lenovo. Is it possible?
"You don't have to doubt my statement. I believe everyone has paid attention to the WCG game recently!" Yang Yuanqing said faintly. When hearing WCG, many executives present secretly looked at Yang Yuanqing's expression.
All Lenovo people know that Yang Yuanqing and Daqian have deep hatred, and WCG, as a competition project promoted by Daqian, when Yang Yuanqing mentioned Daqian, there must be emotional changes.
However, to their disappointment, Yang Yuanqing didn't change his expression, but said calmly, "WCG was very popular, and the audience in the country exceeded millions."
"This shows that our Chinese computer game market is very huge. We have 200 million teenagers under the age of 20 in China, and as far as I know, 80% of teenagers can't resist the temptation of computer games."
"So it can be said that 160 million teenagers in China are very eager to get access to computers, especially playing computer games!"
"However, China's current economic level determines that the personal computer market based on the family can not be fully developed for the time being. In short, there is no money. The economy of an ordinary family is not enough to support the cost of computer purchase!"
"So obviously, Internet cafes have become the only place for these 160 million teenagers to have access to computers, and will also become the favorite place for all teenagers!"
"In the last month, I visited six cities across the country and visited more than 100 Internet cafes. The scale of these Internet cafes varies from small to large, with a minimum of 20 computers and a maximum of 500 computers. However, whether they are large or small, these Internet cafes are full."
"If you can't get to the Internet cafe before 6:00 in the morning, then you are likely to wander in the Internet cafe all day, waiting for those seats that are free!"
"In the final analysis, I want to thank Daqian. Now half of the people in the Internet cafe are playing Diablo ol, and half are playing stand-alone games such as red alert and StarCraft."
"In a word, the computer game market has unimaginable huge potential, and the Internet cafe industry also has unimaginable huge potential, but the faster the development of Internet cafes, the more demand for computers. Therefore, this will be a huge market far exceeding ZF market and PC users. Whoever can grasp the Internet cafes will be able to grasp the future industry of the whole Huaxia computer!"
Yang Yuanqing's words were finally finished, but it also plunged all the executives on the scene into meditation.
Although they did not welcome Yang Yuanqing, they could not ignore Yang Yuanqing's words. Yang Yuanqing is an ambitious man. At this critical moment of his re emergence, he will never fall off the chain and tell lies.
Moreover, executives do not completely understand Internet cafes. Many people have witnessed the super prosperous market of Internet cafes, so they basically believe what Yang Yuanqing said.
At most, I feel that there will be no sales of 10 million computers by the millennium. This is the result of Yang Yuanqing's exaggeration, but there is still a market estimated at 5 million.
The 5 million market is equivalent to Lenovo's sales for more than ten years. This market must not be lost. Losing it is Lenovo's sinner.
At least the executives still have some morale and fighting spirit.
"So, how did Xiaomi steal 100000 computers from this market?" some executives couldn't help asking, "don't they understand that the largest brand of Huaxia products is our Lenovo computer? How can they buy a small brand computer that is not well-known?"
"Because people are cheap!" Yang Yuanqing smiled and said, "there are two main reasons why Xiaomi can easily win 100000 orders!"
"One is that Lenovo ignored the market, or didn't know the market at all, and didn't do anything about the market!"
"As far as I know, when the first few Internet cafes opened, I found Lenovo to order computers. As a result, our customer service staff had a very stiff tone and a very unfriendly attitude, which made the bosses of these Internet cafes very angry and extremely dissatisfied with Lenovo computers. Finally, they chose to buy Xiaomi computers!"
"Second, the price issue. Internet cafes and individual users are different from ZF. Individual users and ZF will care about the computer brand and recognize the brand to buy computers."
"But Internet cafe owners won't, because Internet cafe owners have to buy at least two digit computers at one time, with a purchase value of more than 100000 yuan. Therefore, for them, cost performance is the most important. They don't care about the brand at all. They only care about which computer is cheaper under the same configuration!"
"What's more, the price of Xiaomi computer is too low for all Internet cafe owners to refuse!" Yang Yuanqing said.
"How low are they?" someone couldn't help asking.
"Take the best model lx21 sold by Lenovo. Our unified retail price is 9980 yuan, but the price of Xiaomi's computer with the same configuration is 2499 yuan if the monitor is not included. In the case of the monitor, the price is 3499 yuan."
"What, it's impossible. How can they sell the price so low? They are undermining the market!!" the executives here immediately roared.
I'm kidding. How hard did they waste to create a PC market with a net profit of more than 300%. As a result, Xiaomi cut all their profits by three, five and two. This is not to destroy the market, but to stab themselves!
"Maybe this one, lx21. Our internal production cost, excluding the monitor, is about 2400 yuan. They only sell 2499 yuan. How can they make money at this price?"
"Aren't their dealers all benevolent people who won't charge fees?" a senior executive asked suspiciously.
Although the unified retail price of Lenovo's lx21 is 9980 yuan, the price to the dealer is 8500 yuan, which is equivalent to the profit of the dealer of 1500 yuan.
This is also the reason why all dealers in the world are very hot to talk about doing business with Lenovo, because selling a computer can earn an ordinary worker two months' salary. Of course, we should try our best to sell Lenovo computers.