Chapter 1217

But how on earth did this Xiaomi computer do it? It can directly sell the computer to such a low price. Don't they have to give the dealer profits?

Without dealers, how can they help Xiaomi sell computers?

"As far as I know, there is no dealer for Xiaomi computer!" Yang Yuanqing said a news that shocked everyone.

"No dealer?"

"How is this possible? How can they sell computers without dealers?" Lenovo executives were shocked again. In their common sense, it is absolutely impossible to sell computers without dealers.

Computers must be sold through dealers.

"We sold the computer to ZF, didn't we pass the dealer?" Yang Yuanqing smiled.

"But there are many brokers in the middle!" a high pipeline, well, this problem can't be discussed in depth.

"There is still a difference between brokers and dealers, and Xiaomi doesn't need any dealers or brokers to sell computers!" Yang Yuanqing breathed. "Because now Xiaomi computers are making every effort to attack the Internet cafe market, and the Internet cafe owners buy computers in large quantities. They won't go to the dealers to buy finished computers."

"According to my investigation, there are two ways for Internet cafe owners to buy computers. One is to buy all kinds of computer accessories directly on the Internet, and then go back and assemble the computer by themselves."

"The second is to go to Xiaomi to buy a complete computer."

"At the beginning, most Internet cafe owners bought computer accessories and assembled them by themselves, but soon these bosses found that the price of buying various computer accessories from dealers and assembling them together was only a little lower than the whole machine with the same configuration of Xiaomi computer."

"But Xiaomi computer can provide a one-year warranty for the whole machine. Within a year, as long as it is damaged by non external forces, it can be compensated and replaced. Therefore, gradually, all Internet cafe owners choose to buy computers with warranty such as Xiaomi computer. After all, each computer is only less than 100 yuan!"

"At the same time, it is convenient and easy to purchase the complete machine directly. At the same time, according to the policy of Xiaomi computer, Xiaomi computer can send special personnel to provide door-to-door service as long as it purchases more than 10 complete machines at one time, so as to ensure the smooth operation of all computers!"

"I heard that Xiaomi computer has also taken the initiative to provide solutions for Internet cafe computer LAN and Internet cafe management system. Their employees can also directly help the Internet cafe boss form all computers into LAN, saving the boss a lot of trouble."

"To sum up, of course, they are more willing to buy Xiaomi computer. When buying Xiaomi computer, they don't have to go to any dealer at all. They just need to call the official phone of Xiaomi computer, and then remit an order payment to the designated account. Xiaomi computer can deliver the goods to the door within 5 days."

"How about it? Is it very convenient? If I'm the owner of an Internet cafe, I also specify to buy Xiaomi computers, which can save trouble, money and worry. What Lenovo to buy!" Yang Yuanqing's words hit the hearts of these executives like a hammer.

Indeed, just hearing the sales policy of Xiaomi computer, these executives understand why Xiaomi can grab 100000 Internet cafe computers in a month. This policy is really tempting, and there is no dealer to make a price difference, which is very perfect.

"Then how can we seize this market?" Liu Chuanzhi, who had not spoken, just listened quietly, suddenly asked.

"To be honest, now Xiaomi market has formed a monopoly advantage in Internet cafes. When 80% of Internet cafes open, they will directly contact Xiaomi computer officials to buy computers. It is very difficult for us to seize the Internet cafe market at this time." Yang Yuanqing sighed.

"Mr. Yang, since you've told us so much about the Internet cafe market here today, I don't think you're aimless. You must have some plans. Tell us quickly so that we can consult and discuss!" a senior executive snorted coldly.

If Yang Yuanqing hadn't already figured out a way to solve the problem, why would he say so much at the meeting and make things so difficult, isn't it to highlight his ability?

"Then I'll say some of my shallow views!" Yang Yuanqing said with a smile. "First of all, the price is the key. The price of the computers we provide to Internet cafes must be low enough, otherwise we can't enter the market anyway!"

"Hum, I thought you had some ideas. It turned out that it was a price reduction. Who wouldn't use the price reduction strategy? You need to say more!" immediately a senior executive said in a strange manner.

Indeed, reducing prices for the market is the strategy of the dog city. What can I say.

"You misunderstood. Although I suggest that our computers reduce the price in the Internet cafe market, I don't suggest reducing it to the same level as our competitors. On the contrary, our price should be about 100 yuan higher than each other!"

"Such a high price is not too much. It can leave us more profits. At the same time, we should invest more in publicity, focusing on publicizing the brand value of our Lenovo computer, so that those Internet cafe bosses can understand that it is worth spending 100 yuan more to buy our Lenovo computer, because we are the best domestic computer brand in China, and we don't lose this money!" Yang Yuanqing narrowed his eyes and said.

"Whimsical!" an executive directly stood up. "Then I would like to ask Mr. Yang, if our computers for the Internet cafe market are reduced to the same price as Xiaomi computers, what about our ZF users and individual users?"

"If they know that Lenovo has the same configuration of computers and Internet cafes are thousands of yuan cheaper than other channels, I guarantee that as soon as the news is spread, the whole market will collapse. Lenovo will be scolded, and I'm afraid the sales volume will plummet!"

The other executives looked dark. Indeed, the price in the Internet cafe market can't be reduced. Since ancient times, people have not suffered from oligopoly but inequality. If the computers in Internet cafes are so cheap, the retail market will collapse.

"This is the second thing I want to say, that is, our computers in ZF and retail markets must also be fully reduced, but we don't have to reduce them to the low level of Internet cafes. It's about 500 yuan higher than the computers with the same configuration in Internet cafes. Then we say that this is a special model sold only in Internet cafes, and find some reasons to explain that the price is expensive. I believe it's zero Yang Yuanqing took a deep breath.

"What, the prices in ZF market and retail market have to be reduced so much!" all the executives really couldn't sit still this time.

"No, absolutely not!"

"That is, the market is still in our hands. There is no reason to take the initiative to reduce prices."

"Even if you want to reduce the price, you need to reduce the price a little bit. There's no reason to cut it in half. There's no such reason in the world!!"

"I think it's OK. Don't worry about the Internet cafe market. If we increase that price, even if we seize the Internet cafe market, I'm afraid our total profit in one year is not as good as it is now. Isn't this asking for trouble?"

The executives objected one after another. The waves in the whole conference room were higher and higher, and Yang Yuanqing was about to be completely submerged.

"These fools are stupid to make money in bed!" Yang Yuanqing was angry when he saw the opposition of the executives, although he had guessed the situation in advance.

Has the final say has the final say, but there were many discussions. Yang Yuanqingmeng's clap of the table will shock the public in a row, and then loudly say "Xiaomi is now only specializing in the Internet cafe market, so he doesn't care about us. When he basically occupies the Internet cafe market, he will take their more than 2000 computers to the retail market for sale. Is there any way for us to survive at the end of the day?"

"At that time, is it still possible for us to sell at the current price?"

"As far as I know, now many PC users know the existence of Xiaomi computer. Some of them even go directly to the headquarters of Xiaomi computer to pick up the goods!"

"Once Xiaomi computer returns to its senses and starts to attack our market, it will fight this war according to our price. At that time, it will not have to reduce the price?"

"So instead of being forced to reduce the price by Xiaomi computer, we might as well take the initiative to reduce the price now. Moreover, we can reduce the price quite calmly and slowly, otherwise we will be forced by Xiaomi computer to cut the price in half at that time. Everyone at the bottom of the day knows how amazing the profits before Lenovo computer!" Yang Yuanqing said loudly. The whole conference room was quiet for a moment.

In fact, the executives present can understand this truth when they think about it carefully, but they are unwilling to face it, are unwilling to cut prices, give up huge profits, and just want to deceive themselves and others.