Chapter 1218

"I support Yang Yuanqing's view!" finally, Liu Chuanzhi came out and said, "we used to make money in bed. It's really easy to make money, but there can't always be such a good thing in the world. After all, the price will be pulled to a reasonable standard line, which should not happen sooner or later!"

"Xiao Yang helped us see this in advance. I think it's very good."

"I announced that from next month, Lenovo computer will launch new models. The prices of these models must be reduced to about 1000 yuan higher than Xiaomi computer."

"Now the biggest weakness of Xiaomi computer is their brand value. At the moment when they use the low price strategy, it is completely gone. Lenovo's brand value is still there, we can make more profits than Xiaomi computer, so Xiaomi computer can only drink soup behind our ass!" Liu Chuanzhi's words made a final decision, leaving all executives speechless.

In fact, they also know that it is imperative to reduce the price, but they can't put it forward by themselves, otherwise once something goes wrong, they will carry the pot.

"Chairman, I have another suggestion!" Yang Yuanqing suddenly said again.

"Say!"

"We can't directly reduce the price, otherwise the users who bought our computer at the price of 9000 will be angry. I'm afraid there will be big news at that time, which will be bad for our company."

"The suggestion you just put forward is very good, that is to launch a new series of models, which is different from the old models. The old models still sell at the original price, so that the resentment of old users will be reduced a lot. However, one thing that needs special attention is that the new models can not be the successor of the old models. For example, the next LX series model should be lx23."

"But the new model can't use this number. We can replace it with ulx1, which shows that this is not an upgraded version of the old model, so as to further reduce the aversion of old users!"

"In addition, we can't directly reduce the price of the new model. I think the price can even be a little higher than the old model when it is launched. At the same time, we can take advantage of the holiday opportunity to engage in activities and reduce the price by about 1000 yuan in disguise."

"In this way, the new model will continue to sell well for a period of time, and then we secretly fix the price of the new model at the current activity price, and then engage in activities through the next festival to reduce the price by about 500 yuan again!"

"In this cycle of about five or six activities, our new model can be reduced to the predetermined price. At the same time, with the help of each price reduction activity, we can harvest a large number of individual users who intend to buy computers. Maybe we can harvest all computer users who intend to buy computers in two or three years in just a few months. In this way, this year's financial report will be better than last year's The newspaper is better looking. It's not a problem for the number of our users to rise by millions! "

"Good idea!" Liu Chuanzhi nodded and his eyes were bright. He didn't think of it. Yang Yuanqing went out to practice. He was indeed more meticulous and resourceful.

Moreover, after exercising in the front-line sales position, I have a better understanding of consumers' psychological insight and know that what consumers can't refuse most is price reduction, and Lenovo has been engaged in price reduction activities in a few months, which can really completely harvest all the potential consumer market.

At that time, if Xiaomi wants to enter the market, it will find that potential users are almost harvested by themselves. It is a very perfect plan!

The executives at the scene also looked at Yang Yuanqing with complex eyes. This guy was really powerful. Even after listening to his plan, he couldn't help acting very much. He was just a former successor. He was really powerful.

"That's it!" Liu Chuanzhi finally concluded, "from next month, our company will launch new computer models in the retail market and models in the Internet cafe market. In the new era, we can't fall behind, otherwise Lenovo will fall apart no matter how big it is!"

"Yes!" no one can resist Liu Chuanzhi's orders. Once Liu Chuanzhi opens his mouth, the association will run with his will.

"And you, Xiao Yang!" Liu Chuanzhi finally took a look at Yang Yuanqing. "Old Dong in East China is not in good health recently. He has lived in the hospital twice in three months and is still recuperating at home."

"I think you'll take over the burden of old Dong, let him have a good rest, take care of the whole East China region for me, and strive to create brilliance again!"

"Yes! I promise to finish the task!" Yang Yuanqing said excitedly.

The East China region of Lao Dong, which is Lenovo's business in the whole East China region, is Lenovo's second largest market and one of Lenovo's most important positions.

Although Yang Yuanqing's position was higher than this position before, he was driven down after all. Now he is satisfied to return to this position.

After all, you have to stutter at a meal and walk step by step!

"But I'm still a little worried!" Liu Chuanzhi sighed. "In the Internet cafe market, it's still too difficult for us to beat Xiaomi. Are you really sure?"

"Chairman, in fact, we have a hidden advantage, which can give a fatal blow to our opponent!" Yang Yuanqing suddenly showed a smile on his face.

"Oh, what advantage?" Liu Chuanzhi asked curiously.

"Chairman, do you remember the cooperation agreement we signed with Microsoft?" Yang Yuanqing asked with a smile.

"You mean the permission to use the windows system?" Liu Chuanzhi said.

"Yes, this is the agreement. According to this agreement, when Lenovo computers are sold, we can pre install the genuine windows system!" Yang Yuanqing said.

Speaking of this agreement, Liu Chuanzhi is actually very dissatisfied.

Because Lenovo sold computers without any system, but later the windows system became popular. All buyers asked the seller to install the windows system in advance. Otherwise, in this era when the installation system was very cumbersome, Internet users would not buy a computer without a Windows system.

Then Lenovo's dealers secretly installed pirated Windows systems for customers in advance, and Lenovo turned a blind eye to this. Anyway, when Microsoft protests, they can also shirk the behavior of the dealers, and then punish the dealers.

In fact, Microsoft didn't care about these things at the beginning. After all, Microsoft's strategy is to use pirated systems to quickly occupy those third world markets. After all, Microsoft knows that people in third world countries are not interested in paying thousands of yuan to buy a computer system.

It is impossible for Microsoft to file a lawsuit against these people one by one.

But later Microsoft found that ordinary people are unwilling to pay, but ZF is willing to pay, and ZF can't help paying. After all, ZF can't bear the stigma of using pirated systems.

So Microsoft took the initiative to send a lawyer's letter directly to Lenovo, asking Lenovo to pay for the use of Microsoft's system.

At the beginning, Lenovo used the behavior of dealers to answer Microsoft. As a result, Microsoft directly named the computers purchased by ZF. This is the computers purchased directly from Microsoft. The pirated systems on these computers can not be installed by ZF!

Of course, these pirated systems cannot be installed by ZF. If Lenovo dares to say so, Lenovo will be gone.

On the other hand, ZF also made it very clear that the system must be included in the purchase, otherwise they won't buy it.

Lenovo, which was blocked at both ends, had no choice but to sign a cooperation agreement with Microsoft, saying that all computers sold to ZF had to pay a genuine licensing fee.

However, Microsoft also knows that Chinese people don't have much money, and they don't want to do business, so they don't sign the final licensing fee, which is about $30 million a year.

But this has made Liu Chuanzhi very unhappy. After all, this is an alliance under the city.

However, Lenovo later sold computers to ZF, and each backhand increased by 800 yuan. No one objected, and there was no decline in sales. Instead, Lenovo earned back all the licensing fees.

Now, Yang Yuanqing mentioned this Agreement and obviously intends to use Microsoft as a weapon. After all, it seems that all computers used in Internet cafes are Windows systems, and all are pirated.