Chapter 1373

"Chairman, Mr. Hans has arrived." that afternoon, at the headquarters of Bavaria machinery factory in Germany, that is, the global headquarters of BMW Group, the chairman secretary of BMW reported to BMW CEO and chairman Bi Ruide.

"Call him in!" said Bi Ruide. After a while, Mr. Hans appeared in front of Bi Ruide.

Yes, it's the German Jia Yapeng saw on the plane.

In fact, when he saw Hans's business card, boss Jia knew that he was afraid to meet him again.

"Do you know why I called you back?" Bi Ruide, chairman of BMW, asked directly.

"I'm very sorry, I don't know!" Hans wanted to curse his mother in his heart. He stayed well in China. Although the place was a little behind, as a foreigner, he was really popular in China. Hans even didn't want to leave China in terms of life and spirit.

As a result, Bi Ruide called him back from China. Hans was also very upset when he ate a flat on a young man on the plane.

But he didn't dare to say these, but he was sorry to say he didn't know.

"Because you are the most knowledgeable person in our group, our group needs your opinion to help us make decisions!" Bi Ruide smiled.

"Chairman, does the company have any big moves against the Chinese market?" Bi Ruide was a little happy. If so, as the vice president of Greater China, he would have a lot of rights and opportunities.

"No!" biread shook his head, half cooling Hans's heart.

"About five days ago, the company received a call from Huaxia enterprises. They expressed their intention to acquire the brand of rover, and investigated and negotiated with rover at the same time!"

"So I want to ask for your opinion. After all, you know China best among all of us!" Bi Ruide said.

"Buy Rover!" Hans was also surprised. "It's impossible. In China's auto market, no enterprise can afford to buy Rover!"

"But this is the truth. We did receive such a letter of acquisition!" Bi Ruide said.

"Which company is this? FAW, SAIC or BAIC?" Hans burst out several names in a series. This is his understanding that Huaxia company, which has the strength to buy rover, is the largest state-owned enterprise in automobile industry in China.

"Neither! They are Daqian group!"

"Daqian group?" Hans was stunned. He didn't seem to have heard of the enterprise at all.

"Why? You don't know this enterprise?" this made Bi Ruide look at Hans with some doubts. He couldn't help wondering what this guy did in the two or three years in China? I'm going to check on him.

"Of course I know, this is the largest private enterprise in China and the only private enterprise in China that is among the top 500 in the world! But this enterprise has never been involved in the auto industry, and I didn't expect that they would be interested in cars!" Hans quickly remedied that Daqian is so famous in China, and Hans has heard of the name more or less, but for Daqian, That's what he knows.

Let him say, this is not an auto company, Hans is too lazy to pay attention.

"You know, do you think this company really wants to buy Rover or tease us?" Bi Ruide asked with some concern. He also sent someone to investigate Daqian group and found that Daxian group's main business is electronic products and has never been in contact with the automotive industry, which makes Bi Ruide very puzzled and worried, I'm afraid there's a conspiracy behind Daqian.

Or just tease them.

"I think they just want to try the water! They may just want to enter the production of auto parts," Hans said immediately "Daqian group is a labor-intensive enterprise, which makes profits by squeezing the sweat and blood of workers. However, the electronic market is so large, and Daqian does not have its own top technology. It is estimated that they can't see a growth point in the electronic industry, so they want to try water in the automotive industry. After all, a car has tens of thousands of different parts. If they can enter the automotive parts market In the manufacturing industry, the company's performance naturally has a new growth point. "

"If so, they just need to engage in production honestly. Why do they buy Rover?" Bi Ruide asked puzzled.

"Maybe they just want to use this as an excuse to contact us! I know Chinese people very well. They are stupid and stupid, but they want face very much. If they come directly to the door to ask for an order, they must be very shameful. So they use this excuse to buy Rover and get in touch with us, and then turn around to ask for an order!" Hans took out his understanding of Chinese people.

"Or, they want the production technology of auto parts. Chinese people are like this. In the name of joint venture, they stole a lot of technology from BMW!"

"If that's the case, there's no need to talk!" Bi Ruide shook his head. He had some expectations for selling Rover cars and wanted to sell this hot potato.

Because rover is not only the biggest stain in Bi Ruide's heart, but also his biggest loss in BMW.

At the beginning, Bi Ruide strongly advocated the acquisition of rover. At that time, Bi Ruide wanted to borrow the high-end brand of rover to open up the high-end markets in Europe and the United States for BMW.

But he found that he overestimated the brand charm of rover.

When Bi Ruide was young, it was the most brilliant time for the whole Rover. At that time, the position of rover in Europe was similar to that of Porsche in China. The proper high-end brand was even close to Rolls Royce.

Unfortunately, Bi Ruide is old. Now the main consumer, those middle-aged people in their 30s and 40s, grew up when Rover fell into the cloud. In their eyes, Rover is self righteous garbage and fools. How can they see the brand of Rover.

The result is that rover, a high-end automobile brand, is far less than its own BMW 7 series. The difference between the two is more than 30 times. Facts have proved that Bi Ruide's strong support for the acquisition of rover is a huge mistake and loss. Now this mistake has overwhelmed Bi Ruide, There are already many people in the company who want to use this as an excuse to drive Bi Ruide down.

If Bi Ruide can sell rover at this time, it will certainly solve Bi Ruide's urgent need.

Unfortunately, this guy is a little too confident in Hans's judgment. At the same time, he also thinks that Huaxia enterprises have no possibility of creating their own. In addition, he also has a very important acquisition case in his hand. Once successful, it can change the brand influence of the whole BMW, so Bi Ruide thought for a while "Mr. Hans, you are fully responsible for and deal with the acquisition. After all, you have been in China for so long and speak Chinese well. You can see through the minds of those guys."

"If Daqian group really wants to acquire, you can negotiate with them in advance. If the price is, you can quote us $1.4 billion first and repay the rest!" Bi Ruide explained.

"Yes!" Hans said immediately. Biread nodded and let Hans out. Then he continued to think about another important acquisition in his hand.