Chapter 1491

"Liu Jun, did you write this note? I recognize your words, just like a dog!" boss Jia directly pulled out a note and asked faintly.

The executive named Liu Jun trembled for a moment, but he was kind enough. He nodded and admitted, "I wrote the report, chairman!"

"Well, don't get me wrong. As I said, this note is anonymous, so even if I know it was written by you, I won't blame you for it. I promise I won't know it was written by you!" boss Jia said very definitely, but Liu Jun was sweating.

Well, even if boss Jia really doesn't know, I'm afraid the whole company knows.

"You said on this note that although scientific research is very important, it is more important to develop and grasp the market and marketing, which is the key to running an enterprise well. If there is no operation of the market, no matter how good scientific research is, it is meaningless!"

"So you think that putting scientific research on an equal or even slightly lower position with the market can not hurt the enthusiasm of marketing personnel and enterprise managers, nor can you excessively praise scientific researchers, which is very unfair to other employees of the company! These are what you wrote in the instructions, right!" Boss Jia repeated what Liu Jun said above.

"Yes!" Liu Jun nodded and admitted again.

"Well, as like as two peas, I think we are not suitable for you, and maybe your home is beautiful, and you are exactly the same as the beautiful people!" Liu Jun's voice made a tremble, and he said he had no idea about it.

"I remember you are the president of Huaxia District of Daqian mobile phone, right?" boss Jia suddenly asked again.

"Yes!" Liu Jun said.

"Let me ask you, what are the biggest technological innovations and selling points of Daqian 4 mobile phone released in 1998?" boss Jia asked again.

"Report to the chairman, our biggest selling point is to develop richer mobile application interfaces and launch a new menu mobile page. In addition, we have made the mobile phone have richer expansion capabilities for the first time."

"It can not only expand the games using mobile phones through TF cards, but also expand the phone's address book and music functions through TF cards."

"Our Daqian 4 mobile phone is the world's first mass-produced MP3 mobile phone, which can directly play a lot of music and directly incarnate into an MP3!" as the president of Daqian mobile phone Huaxia District, Liu Jun naturally knows the new functions of Daqian 4 launched in 1998.

However, when Daqian 4 was released, it was a once-in-a-century flood, and boss Jia did not attend the press conferences. These two press conferences were conducted by cook, global president of Daqian mobile phone.

This is also the first time in his life that he presided over a news conference of a world-famous mobile phone, more than ten years earlier than in history. Congratulations.

"What was the sales volume of Daqian 4 last year? How did it compare with its peers?" boss Jia asked again.

"Since its launch, the annual sales volume of Daqian 4 last year was 6.87 million, which was lower than that of the Nokia 380 of the same level, but higher than that of Motorola!" Liu jundao.

"Oh, I remember that in 1997, when we launched our thousand 3, we were leaders, far ahead of the same level mobile phones of Nokia and Motorola. Why did we fall down in 1998, even lower than Nokia?" boss Jia asked directly.

"This..." boss Jia said his pain directly. Liu Jun was very embarrassed.

This is also the embarrassment of the whole Daqian mobile phone, because the answer paper handed in by Daqian mobile phone in 1998 was a little bad.

Although the total sales volume and total operating revenue of mobile phones have increased a lot compared with those in 1997.

But this improvement is due to the overall expansion of the mobile phone market.

In the whole of 1998, the mobile phone market has more than doubled compared with that in 1997, and the number of mobile phones sold worldwide has reached an amazing 68 million.

However, the increase of Daqian mobile phone is only 42%, so it is obvious that the remaining 58% increase has been taken away by Nokia and Motorola.

Therefore, Nokia and Motorola were very popular in 1998. Nokia regained the first position in the mobile phone industry, and Motorola also achieved the first annual profit of more than US $1 billion in history, with a total sales volume of more than 15 million units, which made thousands of mobile phones a little uncomfortable.

"You don't have to worry, just tell the truth!" boss Jia said.

"Yes, I don't think this is the fault of our business department. Our departments have made great efforts, but our Daqian 4 lacks some highlights."

"In particular, we focus on the promotion of MP3 mobile phones, because the functions of MP3 and MP3 overlap seriously. At the same time, both the sound quality and the storage speed of songs are far less than that of an MP3, so they are evaluated as meaningless functions by the market. Instead of buying a Daqian 4, we might as well save $200 to buy Daqian 3, and the remaining $200 can also buy a Daqian MP3, which has the same functions , the sound quality of MP3 is better! "Liu Jun impolitely pushed all the pots to the function of mobile phones, not his own business.

However, what Liu Jun said is not wrong. The reason why the sales volume of Daqian 4 is far lower than expected is that the functional innovation of the new generation of Daqian 4 mobile phones is not as shocking as that of the previous three generations, so the sales volume of Daqian 4 is not satisfactory.

"So you think the failure of Daqian mobile phone is actually the failure of R & D, that is, the failure of scientific researchers, right?" boss Jia asked with a smile, exposing Liu Jun's careful thinking.

He said that another purpose is to prove the usefulness of scientific researchers. Otherwise, how can the sales of Daqian 4 mobile phones fail?

Scientific researchers shouldn't have such a high rank.

"But can I understand it in another way!" boss Jia smiled. "In fact, the sales volume of your thousands of mobile phones has nothing to do with your marketing personnel and enterprise operators. It only has to do with the functions of mobile phones. If the mobile phone is well developed, it will sell well. If the research and development is poor, it will sell poorly. It doesn't matter what the marketing is, right?"

"This..." there were beads of sweat on Liu Jun's forehead. He didn't expect that he was caught by boss Jia, and he didn't seem to think of a way to argue.

"Liu Jun, I ask you, if I fire you and promote your deputy, will he be able to achieve the same results as you in 1998?" boss Jia suddenly asked.

"Should... Should... Ok..." Liu Jun's deputy sat beside him. He said no. moreover, the Deputy also got up from the grass-roots level. In fact, his ability is not much worse than Liu Jun, but Liu Jun's seniority is older. It's really hard to say if he let the Deputy take over!

"What if I raise your subordinates to your position?"

"It should be ok..."

"What about the subordinates of the subordinates?"

"Well... They still lack some experience..."

"If you lack some experience, it's better to reduce their sales by 20%." boss Jia smiled. "But if I take away all the thousands of patents in your mobile phone, how much can you sell your mobile phone?"

"..." Liu Jun is completely stupid. Now Daqian has 48% of its own patents for mobile phones, including all-round technologies such as communication baseband and storage equipment. These patents are not allowed to be used, let alone sell mobile phones. Even mobile phones can't be made. He also sells hammer sales?

"Do you still have the face to tell me that R & D is not important?" boss Jia finally asked. Liu Jun shook his head helplessly. He really had no face to say.

Then, boss Jia named several people, who were executives in various industries. Boss Jia's question was the same, that is, what would their products look like if all scientific research achievements were taken out?

The result was naturally silent. At the same time, these executives also vaguely realized the true meaning of boss Jia's words.

"I tell you, the main reason why we Daqian can be the leader in so many high-tech industries is that we Daqian occupy a leading edge in science and technology. We have technologies that others don't have, so we can go ahead."

"I always firmly believe that science and technology is the first driving force of enterprises. Enterprises without technology, no matter how well they do business and trade, are just a mirror."

"It looks good, but once you're pinched by the throat of technology, there's no place to die!"

"So today, I want to tell all of you that our Daqian is not a business or economic oriented enterprise, but an out and out technology-oriented enterprise. Our Daqian must pay attention to technical talents in the highest position. If anyone still has opinions on technology, he will go now, and I can immediately raise your deputy."

"To be honest, no matter who goes here, it has no impact on Daqian. Even if you all go, Daqian is still Daqian!"

"If Ni Guangnan or Liu Nian leaves, my boss Jia has no choice but to cry."

"Keep this in mind, everyone. I don't care about everything that happened before today. In the future, anyone who comes up with a theory that technology is not as important as commerce and trade doesn't have to report to me. Just go away!" boss Jia finally said impolitely. Even the East Pearl was cold at the bottom of his heart.

Because it seems that even if she left dongmingzhu, Daqian is still Daqian.

As long as Jia Yapeng doesn't go.