Chapter 1567

"Your routine is to strive for the fuel automobile market. Now we want to sell electric vehicles. Naturally, we need to use a new routine!" boss Jia sighed. "In fact, I understand your concerns, and I am very worried about it myself!"

"Once Daqian · merchants sell at the price of 20000 yuan, Daqian · Xia and Daqian · Zhou will face the same dilemma. Many people will think that they are low-cost brands like Daqian · merchants and should not sell so expensive, right?"

"It will further reduce the status of the whole brand, so that the brand value of Daqian electric vehicles has been limited to the ranks of economic vehicles, and it is difficult to become a luxury car brand! Am I right?" asked boss Jia.

"Yes!" Wang Chuanfu and Bi Ruide nodded, which was what they were most worried about.

Because once a brand is low, it is difficult to return to the high end, so many luxury brands have to maintain their high prices anyway.

For example, Chanel, even if a soap is sold for 1000 yuan, knowing that it is the price that few people will buy, Chanel should also sell it, otherwise her brand value will be lost.

"But you are not wrong. If Daqian is a newly established brand... No, even a long-standing brand like Porsche will be pulled down because of the emergence of this car!"

"But Daqian is different. If you are arrogant, Daqian brand itself has surpassed most brands! Because most brands operate in a certain field, but Daqian brand has reached the point of fully covering life. Now who in China doesn't know Daqian brand. In the hearts of Chinese people, Daqian is the most powerful brand in China Brand! "

"Food, computers, mobile phones, games, music, movies, now cars, more brands will appear in the future, so Daqian is not a single product that can change the existence of the whole brand value!"

"It's ridiculous that a Daqian merchant wants to change Daqian's brand value! The low price of Daqian merchant may have an impact on Zhou and Xia, but I guarantee that users can accept Zhou and Xia's pricing!"

"Besides, Zhou and Xia are much cheaper than cars of the same type and function, and the price advantage still lies with us!"

"But these are not the most important. The most important thing is that we need Daqian merchants to open the market for us!" boss Jia sighed. "Do you know what is the biggest difficulty in front of Daqian cars now?"

"We understand that it is the strength of traditional fuel vehicles, their users' distrust of electric vehicles and their fear of mileage!" Wang Chuanfu said.

"Yes, we have discussed this for a long time. If Daqian wants to break the situation, either wait for the continuous progress of electric vehicle technology, wait for the emergence of more high-capacity batteries and fast charging technology, and then use the mode of charging station to develop slowly!"

"Either use the mode of changing power stations and directly use the way of changing power to completely eliminate the mileage anxiety of customers, but the premise is that there should be a huge network of changing power stations as large as the network of gas stations in the country!"

"According to the plan we have made, from 2000 to 2002, more than 50000 power exchange stations will be built in China to quickly form a whole power exchange station network, so as to solve the power exchange anxiety of users!"

"For 50000 power stations, the cost of each one is 300000, plus the cost of battery replacement, the total cost of each one exceeds 1 million, because I'm afraid there won't be many people in the world willing to trust us at this time, so we have to bear the cost independently, which is a huge capital investment of 50 billion yuan in total!"

"Yes! 50 billion!" Wang Chuanfu and Bi Ruide smashed their mouths at the same time. 50 billion yuan is equivalent to about 6.5 billion US dollars. This money can buy a world-famous automobile company!

Now all the $6.5 billion is used to invest in power plants, which is really a very crazy and huge investment.

When they took this plan to boss Jia for approval last year, they were afraid that boss Jia would be scared down by this number, and then hesitated.

Unexpectedly, boss Jia directly signed and approved their plan without hesitation.

"50 billion yuan, this is just the beginning, and the next is the real beginning. The employees employed in the power station need money, the huge electricity bill and the maintenance of various equipment."

"After paying 50 billion in construction costs, I'm afraid I have to pay about 10 billion in operating costs every year!"

"Ladies and gentlemen, even if the money is big money, it is difficult to give unlimited subsidies. Therefore, after the construction of the replacement power station network, we must make a profit within three years, otherwise we can't afford the huge operating cost of the replacement power station!!"

"To make 50000 replacement power stations profitable, at least 10 million electric vehicles should be continuously consumed in each replacement power station!"

"Ladies and gentlemen, what should I do if I want to sell 10 million electric vehicles in three years?"

"Gentlemen, China's domestic market is just the beginning. Do you remember our plan to enter the global market before 2005? Then we need to build new replacement power stations around the world. This is not a problem that can be solved by 50 billion yuan. What we need is 50 billion US dollars!!"

What boss Jia said, the two were speechless.

Now there are almost 100 million cars in China. If you want to sell 10 million electric cars in three years, I'm afraid there's really no way except to reduce the car price to 20000, which everyone can afford.

However, even if there are only 2 cars, can the consumption power of Chinese people really support the sales volume of 10 million in three years?

Isn't China going to be a country on the car!

"There is only one purpose for Daqian · merchants to exist, that is, taking advantage of the few domestic fuel vehicles, directly force Daqian · merchants with low prices to tear up the whole market and turn China from a gasoline vehicle country to the first electric vehicle country in the world."

"Only when we stabilize China's local market and turn China into the rear of electric vehicles all over the world can we safely fight in the global market!"

"Because in the future, Huaxia will become the world's largest auto market. If we turn this market into an electric vehicle market, other companies can only follow us to develop electric vehicles. That's the general trend, which we can blow for a lifetime in the future!!"

Boss Jia's words successfully persuaded Wang Chuanfu and Bi Ruide.

Of course, it doesn't matter if you don't persuade. Boss Jia orders, who dares not to follow.

But boss Jia doesn't want to turn his hands into his own puppets, so persuading them has become a must.

Fortunately, boss Jia has a good eloquence.