Chapter 1566

"Then the next question is the price. To calculate the price, we must first calculate the cost. How much is our cost?" boss Jia asked with a smile.

"At present, it's very high. It costs about 300000 yuan to produce one!" Wang Chuanfu said. "But fortunately, all things can be made in China. Once a batch is formed, the cost of each car can be reduced to about 50000 yuan!"

The cost of 100000 yuan is still very low in this era.

After all, a Santana also costs about 200000 yuan this year. The cost of an electric car is only 50000 yuan, which is really quite good.

The reason why the cost is so low is mainly because all components can be made in China.

Electric vehicles and traditional fuel vehicles. The main production costs of fuel vehicles are engines, gearboxes and other mechanical equipment. These things have high scientific and technological content, and need more precision and equipment.

Take Santana for example. Although it has been localization for nearly 20 years, in fact, only about 80% of the parts can be completely domestic. Some tight parts in the motivation and gearbox still need to be imported from abroad, which account for more than 40% of the total cost.

Although Daqian prevents brushing the technology tree, it is all electronic technology. There is no point in the technology of mechanical power, so Daqian has no way but to buy foreign ones.

But electric vehicles are different. The mechanical part of electric vehicles is actually a transmission mechanism, and even the gearbox is completely electronically controlled. These are thousands of strengths, and there is no technical difficulty.

You're welcome to say that this Daqian electric car is 100% produced nationwide, and even some parts are only domestic, and only Daqian can produce them himself.

Therefore, the cost of parts that take the lead in traditional cars is not high in Daqian electric vehicles, so the cost compression is very strong.

In fact, the real cost of electric vehicles lies in batteries. The reason why those electric vehicles in future generations can always sell for more than 300000 is that the cost of lithium batteries is too high. About 150000 of a 300000 electric vehicle is the cost of batteries.

However, due to the use of traditional lead-acid batteries, the cost of Daqian's generation of electric vehicles has decreased by many times than that of lithium batteries, and the natural cost has also decreased.

This is like Wuling electric vehicle, which ranked first in the sales list of electric vehicles in 2020. The reason why it can sell for 30000 yuan a vehicle is that it uses lead-acid batteries for others.

Although the range is less than 200, the cost per kilometer should not be too cheap.

Now Daqian electric vehicles are almost the same, and because the prices of workers and materials are cheaper in this era, once Daqian electric vehicles start mass production, they can indeed reduce the cost to about 50000 yuan.

"In that case, I suggest we can produce electric cars of three different dynasties!" said boss Jia. Wang Chuanfu immediately took out his small book and began to record boss Jia's orders.

"First of all, Daqian · Xia, the beginning of all things, is also the beginning of China, which is more suitable for the temperament of medium and long wheelbase cars, so we can transform and design it based on the shape of the prototype car just now, so as to turn it into a medium and long axle car, that is, Daqian · Xia."

"Then this car should be divided into four different grades. Well, since it is called Xia, it can be divided into four grades: Xia, Xia Kang, Xia Qi and Xia Yu. You can decide how to divide it. Anyway, Xia is the lowest configuration, but it should also be stronger than the highest configuration of Santana. At the same time, the endurance capacity should be at least 200km, and air conditioning must be equipped. The price is set at 100000 yuan ！”

"The strongest one is Xia Yu, so we'll put everything we have on hand... Well, Liu Nian's immature automatic driving is enough. In addition, the battery is mainly increased. It needs to have a endurance of at least 300 kilometers, and the price is set at 200000."

"As for the two grades, you can match them yourself. As long as they are appropriate and can grasp the psychology of consumers."

"Then Daqian · Zhou!"

"This dynasty lasted a long time and the process was rough, so I think it is more suitable for the temperament of SUV!"

"Just toss about according to the shape of the car just now. The configuration is also divided into four grades. The prices of King Wen of Zhou, King Wu of Zhou, spring and autumn of Zhou and the Warring States of Zhou range from 120000 to 300000. If you have a long range, you should find a way to install more batteries. The minimum need is 240km and the maximum need is 360km!"

"Finally, Daqian · Shang!" said the words. Boss Jia paused, looked around and said with a smile, "are you curious why I just crossed the Shang Dynasty and jumped directly to the Shang Dynasty?"

"Hey, hey!" Wang Chuanfu smiled. "Yes, chairman, why did we jump over?"

"Because Daqian · Shang is special, he won't have four grades. He has only one grade, Daqian · Shang!"

"And his price!" boss Jia said here, then paused and said, "he only sells: 20000!"

"What! 20000!!" Wang Chuanfu jumped up on the spot. Although Bi Ruide didn't make a surprise sound, his mouth was wide open. I don't understand how boss Jia came up with such an outrageous price of 20000!

"Yes, that's 20000!" boss Jia said without doubt "Don't be so surprised. I think we just need to change the car from double row with five seats to single row with two seats. Then reduce the range of the car to 100km, remove all additional functions except air conditioning, and only retain the basic capacity. Even if the car sells for only 20000, I think we won't lose, but we can make some money!"

"In addition, I remember that the cheapest car on the market now is Alto, which was sold more than a year ago! Its lowest configuration price is only 29800, which is equivalent to 30000!"

"If our Daqian dealer with a price of 19800 comes on stage, it will replace Alto as the cheapest car in the country!"

"You guys, you don't know how hot the market was when Alto was launched. In one year, alto sold 1 million vehicles across the country! Almost half of the sales in the national automobile market."

"What's the reason? We all know. If our Daqian dealer only sells 19800, then our Daqian dealer will become the best-selling vehicle in China. It's a certainty!" boss Jia said faintly.

"Yes, but the brand of our Daqian car is over!" Wang Chuanfu was worried. "Chairman, if our Daqian dealer only sells 20000, the other Daqian weeks and Daqian summers will be over, and they will not be able to sell!"

"Chairman, it's too ridiculous to do things like this. It's completely inconsistent with the marketing profits of cars, and I don't agree!" Bi Ruide also said that the foreigner can't carry boss Jia's routine!