Chapter 1565

"Wang Chuanfu, I ask you, what is the name of the best-selling car in our country now?" boss Jia suddenly asked.

"Naturally, it's Santana!" Wang Chuanfu replied without thinking.

Indeed, although there are many brands of vehicles in China, there is no doubt that Santana is the best car to sell.

Whether it is pushed forward for ten years or pushed back for five years, it will be the name. This is an answer without thinking. Even the name Santana has penetrated into the people's daily language.

"Well, let me ask you, do you know what the name Santana means?" boss Jia asked again.

"This is naturally..." Wang Chuanfu said that he got stuck halfway. Although Santana is very familiar to every Chinese, Santana can be seen everywhere on both sides of Chinese streets. The name of Santana has become unknown in the country!

But people only know Santana, but if you want to ask the meaning behind the name Santana, Wang Chuanfu is really inexplicable.

Isn't Santana Santana?

"In this way, call ten Chinese executives of the company and ask them if they know the meaning of Santana!" boss Jia ordered again.

So Wang Chuanfu immediately picked up his cell phone and asked.

Well, BYD executives didn't lose face to Wang Chuanfu. When he asked 10 executives, all of them, like Wang Chuanfu, didn't know what Santana meant.

Later, boss Jia asked Wang Chuanfu to call five foreigners and ask them who knew the meaning of Santana. Miraculously, no one knew the meaning behind Santana.

"Is this a word? No extra meaning?" Wang Chuanfu asked carefully. As a result, boss Jia laughed and said to bi Ruide nearby, "Mr. Bi Ruide, I think you must know what Santana's name is. Please answer these two questions!"

"Of course!" Bi Ruide was really cultured. Although he knew the answer to this question at the first time, Bi Ruide didn't say a word throughout the whole process, or even an additional expression. Otherwise, whatever he did seemed to hurt Wang Chuanfu and embarrassed the opponent, so Bi Ruide simply shut up.

However, since boss Jia asked, Bi Ruide naturally had to say everything.

"Santana, because of the word Santana, was originally the name of a valley in California. It is a place famous for its rich wine in the world!"

"However, there is another feature of this place, that is, a strong Colorado cyclone often blows in the valley, which is also called" Santana "by locals."

"In 1982, Volkswagen manufactured a new type of car. They chose to name it after this famous whirlwind, hoping that the new car just put into production can have the power to sweep the world like this whirlwind."

"By the way, Passat is actually the same, but he is not a place name, but the name of a monsoon. This wind blows very stably across the equator every year, which is the mildest but most stable of all monsoons!"

"So, contrary to the strong hurricane Santana, Passat makes users feel that their car has mild, stable and lasting driving characteristics." Bi Ruide is worthy of being a giant in the automotive industry. He knows some rare stories like Santana clearly, and even Passat has popularized science.

You know, this is a temporary question from boss Jia. Bi Ruide has absolutely no possibility of knowing the answer in advance. He is really knowledgeable.

"It's also very interesting. Santana's naming just confirms what I said before that the West likes to name cars by place names!" Bi Ruide added with a smile.

"I see. I've been taught!" Wang Chuanfu said sincerely. Bi Ruide smiled and nodded. Then he looked at boss Jia with some doubts. Obviously, he didn't know what boss Jia said about Santana at this time! "

"You see, ten of us Chinese don't know the specific meaning of Santana, but we Chinese remember it without a name. Why do you say that?" asked boss Jia.

"Of course, Santana is the first batch of joint venture cars in China, and the price is the cheapest among all high-end cars. Therefore, almost all cars in China are Santana, and even children can know Santana's appearance and name!" Wang Chuanfu said.

"That's what I want to say!" boss Jia said generously. "Volkswagen takes the name of Santana in the hope of borrowing Santana hurricane to express the connotation of its car, but in the end, all Chinese people know Santana's name, but no one knows Santana's original meaning!"

"It's the same with our cars. The name of the car may have some impact, but the impact is small and can't last. What can really determine the car sales is word-of-mouth, quality and price. These practical factors are the most important!"

"Otherwise, even if you call your car Lincoln, someone will say that Lincoln likes to make false teeth with teeth pulled out of the black mouth, so as to prove that he is a complete asshole and is not a black liberator at all, and then our car is in a mess!" said boss Jia coldly.

Hearing boss Jia's story about Lincoln's black dentures, Bi Ruide raised his head in surprise. Even many Americans don't know about this kind of thing. At least not many people know about hurricane Santana than in China. Even Bi Ruide doesn't know it.

As a result, boss Jia knows it clearly. It seems that Jia Yapeng has much more knowledge than himself. Can this guy become one of the top 100 richest people in the world? This ability is real!

"So we don't have to think too much about the name. Just choose a name we like and install it! The next thing to do is to let people all over the world who don't know Chinese history know through our car. It turns out that ancient China had the change of dynasties in Xia, Shang, Zhou, Qin, Han, Jin, Sui, Tang, song, yuan, Ming and Qing!" boss Jia continued.

"Yes, chairman, I see!" Wang Chuanfu stood up excitedly, and there were even tears in the corners of his eyes.

Compared with boss Jia's spiritual realm, he is still too poor!

Even Bi Ruide couldn't help standing up and applauding. It's not that Bi Ruide recognized boss Jia's idea, but if he didn't applaud the boss at this time, would he be waiting for his dismissal?

Now Daqian car is full of potential and may even become the highest honor of Bi Ruide's life. Bi Ruide doesn't look like being fired at this time.