Chapter 1635

A week after Microsoft announced the news of box games, all 100 box game Direct stores around the world went online, including 60 in the United States and 40 in various countries around the world.

It is worth mentioning that there is no Huaxia family. I don't know whether Huaxia thinks that the Huaxia market has no value or has been deeply hurt by Huaxia. I think they have any advantages in Huaxia and can't beat Daqian.

It must be admitted that this is very clever and really can't beat it.

With the opening of the box game store, curious players poured into the direct stores to see what the new store sold.

The result surprised all players. In Microsoft's box game store, except for the games of various game companies directly under Daqian game, almost all the products of other game companies can be bought in the box game store.

Therefore, the products in the box game Direct stores are also very rich. It seems that there is no shortage of games in many people's imagination.

At the same time, all Nintendo products in the steam game store were taken off the shelves directly. After that, Ubisoft also announced that it was acquired by box game, and all its games withdrew from the steam game store.

Then there are Wandai Nangong dream, skwell, keleme, vidiwan and other large game companies, which have also announced that all games will be withdrawn from the sales of steam game stores.

These companies were directly acquired by box games.

For a while, players were surprised to find that half of the river and mountain of the steam game store seemed to have collapsed, and many famous game IPS disappeared from the steam game store. They can only be bought in the box game store.

Of course, this is a decision that only the game company acquired by Microsoft or controlled by the board of directors will make. Otherwise, normal game companies will choose to put their own games on the shelves in two game stores at the same time. As long as the platform does not force the game company to choose one, the game company will never take the initiative to choose one. I want it all.

In this regard, Daqian does not seem to have any response measures, but simply let these game companies leave without any obstruction. The response measures are quite Buddhist.

The box game on the other side is quite different from Buddhism. On the first day of opening, the box game announced a one month summer promotion.

All the goods in the whole box game store are sold at least 20% off, and the discount of some games is even reduced to 20%, which is almost no different from giving away.

For a moment, all the game players gathered at the door of the box game store like the new year. When the number was the largest, the team even extended a distance of hundreds of meters. People seemed to see the scene of the steam game store.

On the other hand, inside the steam game store, customers talk, and many clerks beat mosquitoes at leisure. In order to challenge the steam game store, almost all of the location of the box game store are next to the steam game store, so the clerks can only helplessly look at the crowded doors of others' homes and there are few people at their own homes.

According to incomplete statistics, in this month, the sales volume of steam game stores fell by 40%, leaving only 40% of that of last month, of which more than 70% were created by Daqian's own games.

In short, most of the company's game products are sold in box game stores.

Well, this is also a normal thing. After all, the products of the box game store are cheaper than those of the steam game store. After all, players don't care about your brand. As long as the price is favorable enough, which store is my father.

The game companies are actually very happy, because the low price strategy of the box game store does not require them to pay, but Microsoft subsidizes it. Although the products of many game companies are reduced by 20%, this 20% is paid by the box game, which is equivalent to their selling price, which has not changed.

The share of the box game store is 20% less than that of the steam game store, down from 50% to 30%, so the profit share of selling games in the box game store will naturally be much higher than that of the steam game store.

In this way, these game companies inevitably favor box games. After all, everyone likes to give more money to game channel providers. For a while, the whole industry is praising box games, and the steam game store has become a black and evil force in the mouth of many game companies because of 50% of the game share.

Just like the classic game routine, the brave fight the Dragon inside the dragon, and the box game store is naturally the legendary brave to kill the dragon!

In a word, the emergence of box game stores makes players and game companies very happy, but in this way, many operators of steam game stores are a little uneasy, because they are franchisees, and their profits only depend on 20% of sales.

Once the sales volume drops by 40%, their income will also drop by 40%. If the cost is removed, it is normal for the profit to drop by 70% or 80%. Some frightening franchisees located in the golden area of the city and with high store rents, their profits are even directly negative.

Therefore, the franchisees of these Steam games immediately found Daqian game and asked Daqian game to immediately prevent the same large-scale promotion as the box game store, so as to keep the market of steam game store!

In this regard, the senior management of Daqian game still attaches great importance to it. The current president of Daqian game, Shiji Arakawa, came forward directly and held a small meeting with the franchisee bosses of many steam game stores on QQ by using the function of QQ group.

At the meeting, Arakawa said that the opponent's marketing strategy is unhealthy and even harmful to the whole game industry. This practice of reducing game prices by relying on official subsidies and attracting customers will only lead to the overall price decline of the whole game market.

Once players get used to cheaper game prices, it will lead to the collapse of the price of the whole game industry and the decline of profits. Your overall profits will still decline in the future.

At the same time, this sales strategy is also unsustainable, because Microsoft cannot continue to give blood to box games, and they must stop such promotional activities in the future.

According to the business strategy of giving 70% of the box game to the game company, 20% of the loss will be deducted from their franchisees. At most, 50 boards will be played each, 10% will be deducted from the box game, and 20% of the 30% will be taken away.

The franchisee's share, I'm afraid, should be determined from 20% to about 10%. Generally speaking, this is an endless disaster for all franchisees.

As for the Daqian game itself, it will never follow the price reduction. The price reduction will only lead to vicious competition in the industry and strong financial resources. Does Daqian have any interest in this kind of thing that damages itself and others and destroys the future of the whole industry.

Therefore, the steam game store will continue to follow the direct operation strategy and will not change due to the actions of its opponents. At the same time, the price reduction strategy of box game will not last too long. As long as you survive for a few months, everything will return to the past, so that all franchisees have confidence and patience to wait.