From the perspective of future people, Arakawa's speech is actually very reliable and predictable.
But the problem is that the franchisees of Steam games participating in the meeting feel bad one after another. They think it's a thousand things to do. They don't want to give up those profits. It's a stupid thing.
In a word, this QQ meeting actually played a negative role. Many franchisees have expressed their great disappointment with Daqian game
Some franchisees even began to contact box games directly, hoping to carry out new cooperation.
As soon as such news was sent to Microsoft, the whole Microsoft was jubilant. Tony took the consulting phone records of these franchisees to Bill Gates for the first time.
"Chairman, great joy, our plan is very successful. Some franchisees of steam game store are going to change their doors and join us!" Tony said happily.
"Really!" Bill Gates was also very excited. He grabbed the phone records from the other party and read all the written records of the calls of these franchisees. Sure enough, he consulted the franchise policy of box game in detail. Obviously, he wanted to change the court.
If you carefully read these call records, you will find that the sharing proportion of box game store to franchisees is actually the same as that of steam game store, which is 20% of the total sales.
Therefore, these franchisees who called for consultation were very satisfied. Some franchisees directly denounced Daqian and Arakawa on the phone, saying that Arakawa would slander Microsoft and reduce the share proportion of their franchisees from 20% to 10%. They were completely trying to treat the belly of a gentleman with the heart of a villain.
"Very good!" after reading all the call records, Bill Gates nodded with great satisfaction. "Daqian is worthy of being a company drilled out of the poor valley. He knows that in business, sometimes giving up is for better progress!"
"The share proportion and income they stick to will only help us!" Bill Gates snorted coldly "According to our plan, we will immediately hold a press conference to announce our policy on the box game store and let the franchisees of the steam game store who have not called know our policy. If we can bring all the franchisees of the steam game store, our steam game, the largest cash cow of Daqian group, will be sold by us Cut it off! "Bill Gates blushed with excitement.
Because Daqian group is not listed at all, outsiders do not have a detailed understanding of Daqian group's profit and income distribution.
But now Daqian group is so huge that many large fund companies have to study Daqian group. After all, any action of Daqian group may cause a huge shock to the whole stock market.
According to the research of these fund companies, the income of most businesses of Daqian group is not very good, and the income of some businesses is even loss.
There are three businesses that Daqian is sure to be profitable. The two largest businesses are Daqian games and Daqian mobile phones. These are Daqian's two fists. I'm afraid the annual profit of each fist will exceed US $10 billion.
The third fist is Daqian entertainment, with an estimated annual profit of about $23 billion. Although it is stronger than most companies, it is still not worth mentioning compared with the above two fists.
If Microsoft wants to completely defeat Daqian, it can only break Daqian's two fists.
The steam game store is the most powerful finger on the whole fist of Daqian game. If you can break the finger of steam game, Daqian game will be half wasted.
At the same time, Microsoft can also seize the opportunity to seize this market and have made huge profits contained in this market.
But at this time, the steam game store has formed a monopoly on the whole industry. If you want to break this monopoly, Microsoft will have to pay a huge price.
Originally, Microsoft was not interested in this, but because of the Hongmeng system, Microsoft, who hated Daqian, decided to change hands and kill Daqian at all costs.
It is for this purpose that Microsoft is willing to play like this. After all, in order to reduce the price of the sales plan, Microsoft has spent more than $1 billion to fill the hole in more than a month.
After all, Microsoft's plan is to win over the customers, merchants and game development companies of the game store at the same time. Then the same kind of three parties will benefit, at least higher than that of the steam game store.
Then all the costs can only be swallowed by Microsoft itself.
First of all, all products are discounted, but when clearing with third-party game companies, they are settled according to the original price. Microsoft pays for the discount subsidies.
So in the blink of an eye, the remaining hundreds of millions of dollars in cash of the box game company was burned into subsidies.
But this is not enough. Microsoft borrowed $600 million to box games in the form of corporate loans.
There is no way. At present, investors or banks all over the world have no courage to pay for this kind of burning money to win over customers. After all, what they want to challenge is the monopoly steam game store, and the probability of failure is very high.
Once it fails, all the money invested will be wasted.
In desperation, Microsoft had to pay for it. Originally, the committee members wanted to obtain more share control of the box game, but Nintendo refused to live or die. Finally, Nintendo tossed out such a form of company loan.
Microsoft first lends a sum of money to box games, and then returns the money to Microsoft after their respective games are profitable. As for the shares, Nintendo should firmly control them, otherwise their control of the company will be lost.
In this regard, Bill Gates is very helpless and can only promise that Microsoft will pay the money.
So this era is really not a beautiful era. It will be the best era 10 years later. What Didi, kuaidi, meituan, hungry money wars, all kinds of coupons and discount coupons fly around. You can eat a six dish meal for three yuan, and you can go from Xidan to the airport for five yuan. All the money burned is the real gold and silver of investors, And investors are more and more happy. The times really can't compare!
However, the investment is meaningful. For example, now, game companies, players, customers and franchisees of Steam games are all ready to move. They are all regarded by Microsoft as their own father to directly reverse the industry and beat the steam game store. From a completely impossible goal, it seems to become a practical and immediate thing.