Chapter 1802

"The latest fortune list of Fortune magazine in 2005 was released. Huaxia Daqian group was ranked among the world's top 500. However, there were others who understood Daqian and said that Daqian had tried his best. The reason why Daqian couldn't go further was that there was a problem with the system, and then began the well-known old routine.

Anyway, no matter what it is, public knowledge can get you to the system.

People have their own ideas and opinions, but in the eyes of Daqian's internal senior management, this is a very ridiculous thing.

According to the Fortune 500, Wal Mart ranks first in the world, with a total revenue of US $287.9 billion.

Of course, the senior management of the hall doesn't know whether this data is accurate, but Daqian knows his own data, that is, Daqian's total revenue in 2005 has reached 368.2 billion US dollars, which fully exceeds Wal Mart's total revenue of nearly 80 billion US dollars.

Of course, this data has not been released to the public. In fact, since 2000, Daqian will no longer announce the total revenue at the annual meeting. It is too easy to be calculated by the opponent, but it will still give 10% of the total profit to all employees.

Some people may think that the data of Daqian is too exaggerated. The total revenue of $368.2 billion is just like a myth. After all, before 2000, the total revenue of Daqian in one year seemed to be about $60 billion or $70 billion. When will it reach the scale of $368.2 billion?

This is because today is different from the past. Daqian is not what it was before 2000.

First of all, many people always think that there is a problem with the calculation method of the world's top 500. Many people say that the world's top 500 should not be calculated according to the total revenue, but according to the total profit.

Because it is unfair for many enterprises to calculate according to the total revenue.

For example, 51 search, the company with the highest value in the U.S. stock market, has an annual revenue of only $98.7 billion, not even half of Wal Mart. It should be Wal mart that ranks first.

But Wal Mart, the world's No. 1, ranks fourth.

The reason for this change is mainly due to the problem of profit. Wal Mart's revenue is high, but its profit in one year is only just over $10 billion.

But Google's profit has reached $28 billion, more than twice that of Wal Mart. For investors, profit is the most favorable structural point to support the stock price.

After all, there are still a large number of companies with annual revenue of hundreds of billions, but in turn, there are companies with annual losses of tens of billions. It is impossible for these companies to expect their market value to explode in the stock market.

So why is there such a situation that the revenue is huge but the profit is thin?

It is mainly the restriction of the industry.

Wal Mart is engaged in the retail industry. It has a large scale and sells many kinds of goods. It is normal for its annual revenue to exceed 200 billion US dollars, because customers need to buy so many things.

However, the retail industry is famous for its low profit margin and pays attention to small profits and quick turnover. Even if Wal Mart comes up with various means to improve its profits, it can not stop a series of huge fixed costs such as huge employee expenses and store expenses, and the final profit is thin.

To be reasonable, Wal Mart's profitability itself is already a great thing. Don't you see how high the annual revenue and how fierce the loss are for many large supermarkets in China. They live by financial means. Once they leave finance and bank loans, they will die immediately.

Therefore, Wal Mart's global stalls are so large that they can still make profits. It can only be said that Wal Mart operators are too arrogant!

On the contrary, Google's operating costs are much lower. At present, Google's main costs are server expenses, programmers' expenses and some R & D expenses, but not otherwise.

Google has almost no physical expenses such as stores, channels and transportation in traditional industries. It's strange that the profit will be low.

However, it is precisely because of this that Google's current profits mainly rely on advertising, membership fees, etc., but these expenses are only a few hundred dollars a year at most, and the revenue can't be much higher in a year.

On the contrary, a person spends at least a few thousand dollars in supermarkets every year, and Wal Mart's revenue naturally goes up.

Similarly, there are other enterprises that also rank among the top 10 of the world's top 500.

The top ten are Wal Mart, BP, general motors, ExxonMobil, Royal shell, Daimler klers, Toyota, Ford, total oil and Daqian group.

Except Wal Mart and Daqian, all of them are oil enterprises or automobile enterprises. Together, they are the whole automobile industry.

There will be such a concentration of industries, naturally because of revenue.

Even in the United States, a car costs about $30000 on average, while the annual car sales in the United States are about $18 million, which adds up to a total revenue of $560 billion.

Globally, this data will increase fivefold to reach the level of US $2.8 trillion. It is a matter of course that such an industry can breed the revenue of the world's top 10.

After all, as long as you casually sell five or six million cars around the world, you can get a total annual revenue of more than 200 billion. After all, the unit price of cars is very expensive. You can't expect a member account of Google to sell for $30000!