Chapter 425

"Don't look at me with such skeptical eyes. Believe Brother Yun, you have eternal life!" Yun Fei saw them staring at him suspiciously, and couldn't help joking.

Believe you, there's a ghost!

True immortality is death.

Some people say that death is the beginning of life!

Jiang wanmeng and sun Yansheng are both highly educated elites. If they were not forced, they would never agree to Yun Fei's unreasonable requirements. This goods are still willing to boast here.

If you really believe Yunfei, maybe you don't know how they died.

"Tens of thousands of finished products are piled up in Wanyan's warehouse? Is there still 80000 sets of materials in the material warehouse? Therefore, my 20 million yuan is not used for the maintenance of Wanyan's daily production, nor for the development of more advanced VCD machines, but for marketing. I don't know why both of you with higher elite education can't think of a good marketing strategy. Do you think it's enough to spread these products all over the department stores in various cities? " Yun Fei knew that if he didn't take some shocking things out, the two goods would always feel like they fell into a well.

Although he did so, he really fell into a well.

"Sales is the most important link in an industry! Look at what you've done. It's more than half a year since the first product was produced. You're not ashamed to sell more than 7000 units? President Jiang, I won't say it. After all, the education received in China has limitations. President Jiang, I have to say you. You have eaten raw beef and drank milk in the United States for more than ten years? Don't you know that when these foreign products have not been studied, advertising is overwhelming? " Yun Fei began to preach.

Wanyan's biggest failure lies in the choice of publicity strategy!

They did invest tens of millions in product publicity, but they chose some print media.

Although such publicity covers a wide range, it does not give people an intuitive impression. Their advertisements, like expository texts, are not provocative at all. Even if someone is interested in such products, they will be frightened by such high prices when they go to the mall!

The original VCD machine, but tens of thousands!

People who can afford it have no time to use it at all.

Those who have time can't afford it.

In this age, China's per capita wage is only one or two hundred yuan!

Tens of thousands of wages have to be bought by a double working family without eating or drinking for five years. Who can stand it?

Fortunately, these two goods also know the price reduction. Although the price is still almost half a million, at least the range of people who can afford it has been expanded many times.

"Boss Yun, you are not hurt by standing and talking! Our VCD machine, whether in the international market or in the domestic market, is a newly born business. The market is not mature at all and needs us to cultivate... "Sun Yansheng felt very uncomfortable when he heard Yunfei's words.

The boy, only 20 years old, actually scolded himself for being a high-quality student.

"Did you cultivate the market like this?" Yun Fei asked angrily.

At this time, not only Jiang wanmeng and sun Yansheng stared at Yun Fei like idiots, but also the three women sitting next to Yun Fei looked like they didn't know each other.

They all think that Yunfei is typical. He gets cheap and sells well.

The most hateful thing is that now I pretend to know nothing here!

The sales of home appliances is not as simple as the sales of CNC machine tools!

"Before any new product goes on the market, it must be publicized. It is not necessary to let consumers be familiar with it, at least let them know that there is such a thing! In trial production, they have to get familiar with it. In mass production, they must carry out omni-directional advertising bombing of three-dimensional space! " Yunfei, who is annoyed by all kinds of advertisements in the future, knows more about how to advertise more effectively than anyone in the world.

Consumer products must have various advertising strategies in different periods.

Moreover, according to different strategic objectives, we have to choose different marketing strategies and advertising strategies. In China in this era, it is estimated that few companies have made comprehensive and systematic project planning before developing new products.

In the golden age, as long as the product quality is not too junk, there are not too many market competitors and the audience is not too small, you can make money anyway.

At present, China has not heard of several industrial companies going bankrupt.

The main reason why Yunfei is talking about these marketing things here is to teach Ni Lishuang and Mao Yadong, especially Mao Yadong!

When the wheat mobile phone factory starts production, Mao Yadong will be transferred to the wheat mobile phone factory as the marketing manager. Otherwise, the girl will pester herself all day, which will not only make Ni Lishuang uncomfortable, but also make Yun Fei uncomfortable.

"Don't think I haven't read any books, just think I'm fooling you in front of you. If you want to know about the market and customers' psychology, you can't compare with me for another ten years. Many things need talent! "

Yunfei didn't find that his shameless behavior was becoming more and more serious.

However, this is also a common problem for transgressors.

No one who passes through the crowd is shameful. His face is definitely thicker than the reverse turn of the city wall.

Yun Fei has more than 20 years of experience than others. Unexpectedly, he only let others study and compare with him for ten years.

And this son of a bitch, he even regarded his half pot marketing knowledge from Du Niang as a talent!

"I know you did market research and evaluated the market before developing VCD machine. That's not wrong, but do you have a complete plan to achieve your expected goals? Do you have a long-term strategic plan? Do you have a perfect marketing strategy? Where is the target customer base of the product? How to better attract customers' eyes and make them willing to pay for our products? Do you have a detailed plan? When there are competitors in the market, how should we deal with them? If you have a detailed plan for these things, do you think there will be anything for me? " Yun Fei's series of questions confused sun Yansheng and Jiang wanmeng.

Like Chinese investors in this era, they start to build factories after making a rough market forecast for products through some simple market analysis. Once they encounter market competitors, they have no response plan except for product price reduction.

But those foreign-funded enterprises are different. They take these aspects into account before building factories and producing.

The VCD produced by Wanyan has no competitors in both the domestic market and the international market.

Yunfei's problems make Jiang wanmeng and sun Yansheng, two top students at home and abroad ashamed. At the same time, they also make Ni Lishun and Mao Yadong look at small stars. Although they don't know where Yunfei learned these things, they directly agree with Yunfei's statement - talent!

In North Korea, the whole country can hardly find the curriculum of marketing.

Does the planned economy of North Korea need to do business?

unwanted!

Do you need to do business with foreign countries?

Yes, but the only objects they do business with are the former big brother of the Soviet Union and China. The big brother of the Soviet Union helps his little brother from time to time. Where will he take advantage of his little brother? I didn't see. Did people sell fighters or missiles, high-precision and sophisticated weapons used to resist imperialist invasion, at a loss?

Let alone China, a strip of water, good neighborly and friendly, North Koreans are too poor to wear underwear. If China, a great country, still takes advantage of them, what is the reason?

Therefore, the fog at Park Yanji's head.

Although she doesn't understand, she doesn't rule out her worship of her first man and perhaps the only man in her life. What a profound knowledge!

"Boss Yun, how do you think we can get out of Wanyan's dilemma?" Sun Yansheng and Jiang wanmeng both recognized Yunfei's words.

Our ancestors taught us not to fight unprepared wars.

It's no accident that Yunfei, the young boss, can have such wealth!

"What we Wanyan need to do now is not other things, but publicity! Let more people know our products. As for how to publicize, I think no one is more attractive than star endorsement, so we need to find stars to advertise! As for which star, this needs to be considered. In addition, the advertisements we shoot mainly focus on local TV stations in big cities such as Huadu, Shanghai stock market and the capital. The capital of 20 million is almost enough! " Yun Fei poured out the purpose of his 20 million yuan.

..........................

"Boss Yun, I wonder if you are interested in my shares?" When they were about to leave, sun Yansheng proposed to transfer his shares to Yunfei.

"Lao sun, are you crazy? That's not what we said before we came! " Jiang wanmeng was stunned.

He didn't expect sun Yansheng to leave at this time.

Yunfei gets 40% of Wanyan's shares, and then sun Yansheng sells his shares to Yunfei. Yunfei can absolutely control Wanyan! Since then, Wan Yan's surname has been Yun.

This is unacceptable to Jiang wanmeng anyway.

If Wanyan wants to develop, it is essential to make use of cloud resources.

Although Yunfei only paid 20 million yuan, he still has many channels in his hands, especially Yunfei is also responsible for market operation. If Yunfei wants to make any big moves to the company, he can use sun Yansheng's equity to directly deny Yunfei.

Now sun Yansheng has made such a mistake!