"Hey, Mr. Mao, when will the 12 6132 CNC lathes you promised me to deliver to me this month arrive? It will soon enter 1995. You say next month every month. You won't say that I can expand my production scale until 1995?" Chen Huan, 38, is not happy at all.

He didn't know if his father named him that year, hoping he would be happy all his life.

He always hoped that he would be happy all his life, but when he resigned as workshop director of the state-owned factory and went to Huadu, he was not happy at all. Money is a little more and more, but this joy is gone.

Even her wife told him to change his name.

This is not true. After his machinery factory bought two CNC lathes at a sales point in Huadu of Jiuyi heavy industry, he gradually became interested in this kind of products with better processing performance and lower price than those abroad.

With the all-round development of the national economy, there are more and more enterprises that process large quantities of non-standard small parts.

Especially after the establishment of several Sino foreign joint venture automobile factories in Huadu, they have a certain scale of mechanical processing enterprises, and their business is booming.

Because of this, Chen Huan can't be happy!

The machining of mechanical parts of non-standard parts and conventional machining equipment are too inefficient and the quality is not easy to control, which reduces the profit that is not very high.

The CNC lathe of Jiuyi heavy industry made him see the hope of his rapid development. While developing new customers, he sought to purchase their small CNC lathes from the sales Station of Jiuyi heavy industry. Where did he think that he had developed a lot of business, but the production equipment could not keep up!

After the listing of CNC lathes, no one can buy them if they want to.

He had placed an order with 91 heavy industry four months ago and had not received the product until now.

"What? Boss, can you stop fooling me? Uncle Mao, ancestor Mao, I am urged by customers to deliver goods every day. If you hadn't vowed to provide me with eight CNC lathes in November, I wouldn't dare to answer so many business... "Hearing Mao Yingjie at the other end of the phone say that I had to wait a few more days to deliver my order, Chen Huan immediately felt that it would be impossible to live this day.

"No, boss, just because you promised me that you would provide me with equipment in November, I shamelessly asked customers for business. Now the contracts have been signed, but you told me that my equipment is gone! Don't tell me about those friendly countries. National relations are none of my business. I'm just a private boss... "Finally, Chen Huan can only roar helplessly at the beeping mobile phone.

He doesn't have the courage to play with the sales manager of 91 heavy industry here.

These days, the man who sells things is the uncle!

Especially those who sell CNC machine tools are the masters of the masters!

If the after-sales service of those CNC machine tools abroad is not so expensive and reliable, he won't have to wait for the CNC lathe of 91 heavy industry!

"Lao Chen, what's the matter?" Huang Yingyi, Chen Huan's wife, entered Chen Huan's office with a thick pile of production plans. When she saw Chen Huan, who had never smoked much, she actually made the whole office a mess.

"What can I do? Mao Yingjie's grandson said that the CNC lathes delivered to us these days are out of stock! " When it comes to this matter, Chen Huan is very angry.

"Didn't we sign the contract at the beginning? This is their breach of contract by 91 heavy industry! " Huang Ying asked suspiciously.

Her husband is in charge of the company's equipment procurement. As a housekeeper, she only cares about the financial power and the company's internal production! The husband and wife stalls in the whole Huadu area are basically such a model, with men outside and women inside.

"It's useless to sign a contract! There is no description of breach of contract in the contract. In addition, the CNC lathes produced by Jiuyi heavy industry are in short supply, and they sell only 50 or 60 CNC lathes to Huadu every month... "Chen Huan can only shake her head and sigh when her wife doesn't understand this matter.

Many of the purchase contracts they signed with 91 heavy industry are overlord terms.

If you think there's something wrong with the contract?

Yes, just don't sign. You can find the sales agents of foreign CNC machine tools in China, or you can also purchase the garbage machine tools produced in factories like northeast No. 1 machine!

"Didn't they say that if customers are dissatisfied, they can complain directly to their headquarters? Lao Chen, it's not like before. Several Taiwan CNC machine tool factories have entered the mainland. They don't have much advantage in technology. After a large number of Taiwan CNC machine tool factories are put into operation, their price advantage and service advantage can't open the gap... "Chen Huan is a fan of the situation.

When Taiwan enterprises first entered the mainland, they were extremely low-key. Now the closer they are to products and enter the market, the higher they will be.

This is a battle with Chinese mainland CNC machine tool companies.

"Do we really complain to their headquarters? This will certainly offend Mao Yingjie. It is said that Mao Yingjie is a relative of the boss of 91 heavy industry! " In this era of China, it is not reliable to complain about this matter!

"Lao Chen, we need to deliver this pile of production plans in the first quarter of next year. If those CNC lathes are installed in place before New Year's day, it is impossible to complete them. At the beginning, you shouldn't have signed so many contracts when our production capacity has not been improved. If you can't deliver them on time, we can stand liquidated damages alone..." I thought, My man has talked about so much business at once and can do a lot in the new year.

I didn't think that if we can't expand production capacity in time, we will not only fail to develop and grow, but even the whole factory may go bankrupt.

"Then why don't we call 91 heavy industry and ask if we can send us the equipment we ordered first?" Many enterprises in Huadu have very strict requirements for the delivery time agreed in the contract.

This is an age when time is money.

Most companies want to produce the products required by customers at the first time. Only in this way can we develop and grow rapidly.

.................................

"Xiao Yun, someone in Huadu complained that Lao Mao didn't abide by the contract and didn't deliver the goods in time. Look at this..." Wu Zhongda really didn't expect that the first customer complaint received by Jiuyi heavy industry was not due to the untimely after-sales service, but the problem of equipment delivery.

"Doesn't Huadu account for a quarter of the output of our whole company every month? Why is there the problem of late delivery? " Yun Fei frowned.

He has explained to the sales managers who have been dispatched to various places that the monthly sales plan must be arranged according to the company's production capacity.

The production capacity of the company in CNC lathes is fixed, and we have to take out the strength to train the production of CNC milling machines and machining centers. Therefore, it is impossible to keep 91 heavy industry running overload all the time.

What is the competition with the mainland factories of Taiwan CNC machine tools?

Equipment performance, after-sales service!

The importance of after-sales service is too clear to Yunfei, who will come later.

Many factories don't produce very good equipment performance, but people have a very good reputation in the market because of good after-sales service!

The first northeast machine in China, which was the largest machine tool industry and Commerce in the country, has a very high market share in the market. In the end, it lost many markets because of its poor customer service. After entering twenty-first Century, they exceeded 40% market share in the southwest region, and was suck up by various small machine tool factories, such as the machine tool of South Yunnan. The quality of Shancheng machine tools is not very good. Enterprises are crowded to half of Chengdu!

In the end, because the sales volume of Diannan machine tool factory is too large, the development of after-sales service can not keep up, which also makes customers complain!

Many CNC machine tools made in China have many mechanical faults because of the unqualified manufacturing technology and production materials.

Of course, more problems are the system problems. Before Huadu CNC did not quit its own intermediate CNC, and even did not start large-scale production, the CNC systems exported to Chinese mainland machine factories abroad were all garbage systems.

The advanced numerical control system will not be provided to the mainland market at all.

Therefore, China's development in CNC machine tool manufacturing and machinery manufacturing market is very slow.

"Don't we have to deliver 50 CNC lathes to North Korea in January? In addition, our assemblers have not been recruited on a large scale. In order to cope with the competition of Taiwan machine tool factory, we have removed a lot of capable personnel to assemble CNC milling machines and machining centers, so... "These things are Wu Zhongda's mistakes.

After Wu Zhongda told Yunfei the details of the matter, Yunfei's face became iron blue.

In order to promote the processing center to the market as soon as possible, the main energy of the whole company is inclined towards the processing center

These guys all take their words as a breeze.

Customers are God!

At least, these customers must be treated as God without taking money out of their pockets.

Of course, after taking money out of customers' pockets, they have to be God, because only when customers have the feeling of being God, they will be willing to continue to pay money!

"Didn't we tell the sales managers about the delivery plan in North Korea six months ago? Why did this happen? If those CNC machine tool factories in Taiwan hype this matter, how can we deal with it? "