Chapter 700

"Lao Zhu, how long will it take for our new model to be introduced to the market? If we go on like this, we will lose the market share we managed to get. It is estimated that it will be difficult to get back from 91 heavy industry... "The new year is approaching, but Liu Cheng, the boss of the capital first machine, who has just obtained a large number of orders from foreign customers, is not happy at all.

A week ago, 91 heavy industry announced again that all three-axis vertical machining centers would be reduced by 10%, which means that the price of each equipment would be at least 30000. In this way, the price of their machining centers is almost the same as that of other domestic equipment. Similar models are only twenty or thirty thousand more expensive. If some configurations are reduced, they can even be equal to the price of their equipment.

The end of the year is the hottest time in the equipment sales market.

The plans of countless enterprises for the new year have been issued, and the funds are also the most abundant. In doing so, it is obvious that Jiuyi heavy industry is trying to grab their market share.

This is Yunfei's revenge for taking foreign orders from him.

"Our investment in this has always been less than that of Jiuyi heavy industry, and there has been no breakthrough in the research of motorized spindle, more precise transmission system and more advanced AC servo motor..." Zhu Feng frowned and explained.

It doesn't mean that they are researchers who don't work hard enough, nor that their capital investment is too small, but their research direction was wrong at the beginning. The technology obtained from 91 heavy industry is basically a new field for them.

More importantly, some key accessories, such as spindle, ball screw drive pair and AC servo motor controlling feed, are basically developed by themselves and purchased from 91 heavy industry. There is no great possibility at all.

"Don't mention the investment. This year, we have invested hundreds of millions of research funds in the research and development of new products. Isn't this investment enough?" Liu Cheng frowned and said.

Zhu Feng stared helplessly at Liu Cheng.

Indeed, they have invested hundreds of millions in this area, but the hundreds of millions of R & D funds must also include a series of capital investments such as researchers' welfare and housing, as well as some personnel relations and exchange expenses. The funds really used for R & D experiments will not exceed 40 million at all.

"Forget it, we have to make more efforts to improve new technology. It seems that this year, we don't want to have a good life. Yun Fei is really a boy. If you have more money, you can donate it to those poor areas. What price war is it if you have nothing to do!" Liu Cheng felt his head was about to explode.

"It is estimated that we robbed him of his order. Lao Liu, you'd better discuss with the leaders of other factories. It's estimated that you can deal with this matter only by going to the leaders above. Most of the parts of the products of Jiuyi heavy industry are outsourced, which is much lower than our production cost. Otherwise, our life will be more sad in the future. A new round of personnel recruitment is starting at Erji... "

"I know that this afternoon, the bosses of several machine tool plants in the northeast and the leaders of several other larger plants will come to the capital. I will go with them at that time. Lao Su is not the old leader of the northeast first machine. Their life in the northeast first machine is more difficult than ours!" Liu Cheng took a breath.

This can only find the state to intervene, otherwise they'd better close the door as soon as possible.

As for the price reduction of 91 heavy industry, it is not only domestic CNC machine tool manufacturers that have been hit, but also some foreign manufacturers that have set up factories in China.

They quietly set up a sales company that seems to have no connection on the surface but is closely connected secretly. They were quietly seizing China's domestic market and were not noticed by anyone. How do you know that 91 heavy industry suddenly announced a price reduction this time, and the price reduction is still so large, This makes the market they managed to occupy begin to shrink rapidly again.

If they want to regain market share again, they can only come up with better technical equipment than 91 heavy industry, or the price reduction is greater than 91 heavy industry.

How can they accept such a thing for those who come to China to circle money!

"Ladies and gentlemen, the young upstart in China has cut prices again during the prime time of sales, which has caused us great confusion. We must discuss countermeasures here today..." Sanlang onomura said to the heads of foreign machine tool companies who joined the alliance.

The so-called negotiation strategy is to either reduce the price or come up with better technology

There is nothing to say about the technology of enterprises such as Mitsubishi, which originally belong to the leader of the whole world industry. However, putting those higher production technologies into Chinese factories is not only not in the interests of their great Japanese Empire, but also in the interests of their company.

The price of original imported equipment will be half or even double that of domestic equipment with the same technical conditions and accuracy level!

They won't give up these interests.

"Mr. Ono, for us, it seems that there is no other way to go except to reduce the price?" Wang Ziqing frowned and said.

Peng Zhi guessed what the Japanese wanted to do at the beginning, so he didn't bother to come and directly asked Wang Ziqing to fully represent Wanyou CNC.

"Indeed, what brother Wang said is that our companies do not have any advantages in technology compared with 91 heavy industry, especially the models they produce are more extensive. I wonder if Mitsubishi group can provide us with some technical assistance... "Song Hui has always wanted to spend a little money or even no money to introduce some advanced technology from the Japanese.

At the moment, the opportunity is just right.

"No, no, you don't understand what I mean. When we just established the alliance, we made it very clear that we should carefully divide the market and use our technical advantages to compete with the Chinese in all stalls..." Sanlang onomura said coldly when hearing Song Hui's words.

He knows more than anyone about the calculations of these people here.

Everyone comes together and forms an alliance to take advantage of each other.

"Mr. Ono, everyone knows that the profits of low-end CNC machine tools are low. Especially, China has a large number of low-end CNC machine tool manufacturers with strong production capacity. If we reduce the price again, where will our profits come from? The profit of a simple CNC lathe is only twenty or thirty thousand. Are we here with you to make a loss? " South Koreans sneer at it.

Some Japanese Chinese mainland machine makers have also entered into the Chinese mainland market. If they follow Japanese plans, they will be reduced to the same level as those of the state-run factories in mainland China.

Everyone knows that if you want to get more market share in this industry, you must have better technology, lower cost and produce low-end equipment, which is basically to earn a little coolie money.

Where can there be much capital invested in R & D?

The smaller the investment in R & D, the slower the technology update, the less competitive the product will be, and there will be only a dead end in the end.

In particular, once the Japanese completely control the medium and high-end market of China's CNC equipment industry, they can only compete with a large number of state-owned enterprises and private machine tool factories in China to win the market by quantity

This is unbearable for them!

"Does president Li have any good suggestions?" Saburo onomura stared at Li Mingshan with a gloomy face.

"Let's go our separate ways. In China, there are many rules and regulations that bound us. If we are bound by some rules and regulations we have formulated, we have no way out!" Li Mingshan did not agree with the Japanese proposal at all.

Although they can also get some profits from the sales company, it is basically a small part of the loss of their own equipment.

Moreover, even if Chinese people want to buy those low-end equipment, many people directly choose domestic equipment with lower price and more convenient after-sales, rather than their fake domestic and foreign-funded low-end equipment with foreign advanced technology but little high-tech content.

The sales channels of these machine tool factories are basically helping the Japanese sell equipment.

Upon hearing Li Mingshan's words, Song Hui and others immediately began to make trouble.

These problems were not discovered only by Li Mingshan.

"Everybody, calm down. I don't think it's necessary for us to shout to break up when we encounter difficulties. As for the plans we started to make, we may need to modify them. Moreover, this time, the biggest loss is not us, but those state-owned machine tool factories in China... "Wang Ziqing saw that if the noise continued, the alliance might really break up.

"What does it have to do with us, no matter how much the Chinese lose? Mr. Wang, do you mean that the state-owned factories in the mainland will force their superior departments to force the 91 heavy industry to raise the price back? " Li Mingshan's ugly face suddenly looked better.

"That's true. Moreover, the reason for the price reduction of Jiuyi heavy industry is also due to these state-owned machine tool factories in the mainland. They forced the government to seize the business contracts that small countries should sign with Jiuyi heavy industry. If we make greater efforts to tackle key problems this time, we may even get some orders..." Wang Ziqing said proudly.

He doesn't want the alliance to break up. Although the Japanese benefit the most, they also benefit a lot for their Wanyou group.

It turned out that they only had their own channels to sell, and now the sales channels are three times larger than before! Their equipment with such price and such precision level sells better than those with higher precision level in Japan!