Chapter 877

"Don't stop the camera" has the potential to become popular. When it is broadcasted as a TV series, if it is broadcasted in the prime time and after half of the public praise, it should be able to achieve quite good results.

It's a pity that the final broadcast time of the work is only late at night. Even in the middle of the broadcast, Japan TV still doubts the quality of the work and the popularity of the audience. In the end, the broadcast ended without large-scale publicity.

This is a sudden cut off of the work's popularity curve, so that the work should be popular was forced to cover for a few months.

Fortunately, the works that should have been popular have not been overshadowed by the past few months. Before the release of the film, the fans' expectations had already been raised to the limit. Coupled with the excellent publicity, the first day of the film's release finally won the first place at the box office among the films released in the same period.

Of course, compared with the same period, it's not convincing. Because this film is very popular, after changing the schedule and moving backward for a few months, the films that were originally released on a large scale during this period soon made a response and adjusted their release time. The film company and the cinema are not stupid. Compared with other works, the popularity and quality of "camera don't stop" is very high It's basically clear to all of you before it's released. This is the most special point of this work. What's the quality of an ordinary film before it's released, and what's its popularity after it's released? You can only guess that the quality of "don't stop the camera" is already predictable.

So now that it's decided to be released on this day, the works that consciously can't compete for the box office, and that may have similarities in type, have changed the time one after another, leaving only some romantic works, in an attempt to get some tender box office from lovers and female audiences under he Yue's zombie film.

What can really be compared is the overall performance of this year.

In fact, the release time of "don't stop the camera" is cleverly selected. In 2016, the box office in Japan is still occupied by more than half of the country's animated films. Six of the top ten works would have been animated films, and one of the remaining four live action films is Godzilla, which is no different from animation.

New Godzilla, the box office runner up in 16 years and finally won 8.1 billion yen, will be released on July 29, and "don't stop the camera" will be released on August 12 two weeks later, and then an animation produced by new Haicheng will be released two weeks later.

This work will set off another animation whirlwind after "ice and snow", the name of the work is "your name".

In the end, the movie will get 25 billion box office in Japan alone, which can be said to be the biggest IP of the year.

Being sandwiched between these two works can be regarded as ingenious and indeed helpless.

After adjusting the schedule, this is the limit that he Yue can strive for, so she also knows that it is absolutely impossible to slowly promote the box office market after two or three months, as in previous lives, because in two weeks, it will be the world of your name, so it is necessary to break out the largest number of box office from the beginning and get at least 60% of the total box office in two weeks.

This is a movie. It's not an idol buying a CD. It's very difficult to get enough box office in just two weeks when you can't add a handshake ticket to it.

So he Yue will work so hard with Murayama Baishi to cheer for the film.

After two days of anxiety, the box office figures of Monday, Saturday and Sunday came out.

Three days over the weekend, the closing figure is 1.98 billion yen!

It's a number to celebrate with!

You know, when "your name" was released two weeks later, the box office in the first three days was only about 1.3 billion. At least in the box office figures of the first three days, "camera don't stop" really beat "your name".

Of course, this is the result of different publicity and word-of-mouth. In terms of aftereffect, "camera never stops" can't be compared with "your name", which is a super long-term red seller.

This work is the same as "ice and snow" in those years. After it is released, it will gain favor and attract people into the cinema a little bit. After it is released at the end of August, I'm afraid there will be no works that can compete with one another in 2016.

The previous life's "camera doesn't stop" finally got 3 billion box office with an investment of 3 million yuan. He Yue's version invested about 30 million yuan, and the final publicity expenses also spent about 30 million yuan, with a total investment of 60 million yuan. Of course, it's not only the goal of 3 billion box office, 3 million yuan earned 3 billion tickets, and the final return rate of 1000 times is really stimulating, but he Yue's investment has increased 20 times She is also very clear that it is impossible to pursue 20 times the box office of 3 billion, which is impossible. He Yue's goal is only to achieve at least 4 billion box office.

Although the box office has only increased by 1 billion, for he Yue, the investment of 3 million yuan and 60 million yuan are affordable. Therefore, after making various plans, I feel that 4 billion yuan is a suitable target to pursue.

It's a lot more than 3 billion yuan, but in the case of ensuring the quality of the works and having better production effect, plus the publicity with less money, we can still challenge it.

As for more box office, it may be necessary to adjust the content to strive for better pictures, deeper connotation and more interesting content.He Yue is aware of her own level. Although she holds the title of genius and has never failed in anything, she knows that it is not her real level.

It's like the movie "the camera doesn't stop". Although she wrote the script little by little, and she pulled the production team to make it, what really made the movie popular was her strength?

It's not at all. It's the original that just hit the Japanese audience's point!

She did put a lot of effort into the production, but it can only be said that in this world, this work is only made by her, most of the credit is still due to the original author of the film.

So although she changed a lot of things in the film and put the female members as the "private goods" of the main roles, she did not dare to make any changes in the spiritual core, main process and expression of the whole film!

To give a better stunt and make a beautiful girl appear is like changing a good-looking dress for an athlete and making him strong. The reason for becoming the top athlete is still his own strength. Appearance and clothing are just icing on the cake at most.

However, he Yue thinks it's too risky to want more box office, or even more than 4 billion. Now through some corner amendments, it's very good to get more than 4 billion box office. There's no need to increase the risk suddenly in order to get more than 1 billion box office.